Airports installing ads that "come to life" At major airports, you'll soon see advertisements beamed onto terminal floors. Step on the screens, and you'll make the ads change shape. (See a video of cute puppy that shows what we mean.) Budget Travel Monday, May 12, 2008, 10:10 AM Budget Travel LLC, 2016

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may 12 2008

Airports installing ads that "come to life"

Soon at major airports, projectors will beam advertisements on terminal floors. When you step on one of these images, your foot motions will control the action you see.

Let's cut to the video! Watch a puppy play with one of these ads:

Airports where these Reactrix StepScape interactive ads will be installed include Atlanta, Boston, Chicago (O'Hare and Midway), Dallas-Ft. Worth, Denver, Detroit, Minneapolis-St. Paul, Philadelphia, Phoenix, San Antonio, San Francisco, San Jose, Seattle-Tacoma, and St. Louis.

The ads will begin to be rolled out nationwide later this year. [Reactrix]

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