|by Justin Bergman||Airfares & Flying, Airlines||16|
At least one travel company is having some fun with the recession: JetBlue, that irreverent little airline, recently ran full-page ads in the New York Times and the Wall Street Journal trying to woo company executives who've seen their travel budgets disappear in thin air. The "Welcome Bigwigs" promotion encourages "muckety-mucks, private jetters, big cheeses, head honchos, CFOs, and C Whatever Os" to check out all the amenities that JetBlue has to offer.
Among the perks: all-leather seats (just like bigwigs are used to in first class), dozens of alternatives to cable business news channels on the seatback TVs, and service to the important business centers of Bermuda, the Bahamas, Aruba, and West Palm Beach. The best part, though, are its low fares, which won't bankrupt your company.
In related news, JetBlue also has a more serious promotion out there for people worried about taking trips in the current economy. If you book a trip before June 1 and then get laid off from your job, you'll be eligible for a full refund of your ticket. (Norwegian Cruise Lines has also instituted a similar policy but charges a $29 fee for it.) To qualify for the JetBlue refund, you have to cancel your trip at least 14 days before your departure date by sending a notarized letter by fax and certified mail.
Have you seen any other interesting—or funny—travel promotions tied to the economy? Tell us about it here!