|by Erik Torkells||Innovations, Questions and Opinions||397|
While I've admired TripAdvisor's comprehensiveness, I haven't always found the site very easy to navigate. Others didn't either, evidently, because the company has a new site in beta. How does it look?
I like it! TripAdvisor is obviously trying to figure out how to give users what they want—hotel advice—while also getting them to engage in other stuff. At some point, it's all about organization, and I found TripAdvisor's beta homepage to be a breeze. But I have to wonder if other people were having trouble finding the search function... The new search window is a Freudian field day!
Anyone else have an opinion of the redesign?