What makes you "like" a travel company? Please enlighten our editor in chief. Why would you want to receive daily updates about a big brand on Facebook? Budget Travel Wednesday, Aug 4, 2010, 5:23 PM Budget Travel LLC, 2016

Budget Travel's Blog

The latest travel news, vacation tips & advice, travel apps, and more

aug 04 2010

What makes you "like" a travel company?

Yesterday, a handful of executives from Hilton were in my office talking about their latest digital initiatives, which include a Twitter feed (@hiltonsuggests) that serves as a sort of digital concierge service, pointing random people asking questions in four cities around the country to recommended restaurants, arts venues, and, yes, Hilton properties. As most companies do, they also have an active Facebook presence: case in point, right now, about 46,400 people "Like" Hilton.

Everyone, not just Hilton, is thinking very carefully about how they are engaging with you, the traveling public, in the social networking space. But it all begs a pretty big question: what in the world makes you want to "like" a big brand company on Facebook?

I joked with the Hilton folks yesterday about this, suggesting that just because I like Orangina doesn't mean I "like" Orangina—or want to receive daily news updates about the brand. I understand sharing photos with friends on Facebook, talking trash on people's walls, playing games with family across the country. But befriending a big brand? Please enlighten me. For those of you who like lots of companies, do tell. What's in it for you?

Get Inspired with more from BudgetTravel.com

Note:This story was accurate when it was published. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.


Loading Comments...

Our newsletter delivers vacation inspiration straight to your inbox.

Check Prices