BudgetTravel

My final destination, Coco Palm, is a candy-colored three-story building in Gros Islet's tourist-heavy Rodney Bay Village--and this being St. Lucia's relatively urban north, it's the first hotel I visited with full-on walls and windows, TV, Wi-Fi, and central air-conditioning. Co-owner and managing director Allen Chastanet, 44, has worked in pretty much every sector of the travel industry, including a three-year stint as St. Lucia's tourism director in the early '90s. He went to Bishop's University in Quebec for college and American University in Washington, D.C., for a master's degree in banking, but from the way he talks, there was no doubt he'd end up back on St. Lucia. When discussing the island's future, Chastanet lights up like a Christmas tree.

Coco Palm opened in June, a sibling to the more affordable Coco Kreole. Both were founded on Chastanet's philosophy of "village tourism"--a fancy name for Pinnock's goal of "spreading it around"--and to that end, Chastanet employs a staff of hosts to find out what's up every guest's alley. "As you're making recommendations, you can watch how people react," he explains. "And then you lead them off in that direction." Suggestions might include a delicious Chinese dinner at Memories of Hong Kong, a drink at the Happy Day Bar (two-for-one all the time, which can make for an Unhappy Tomorrow Morning), or Coco Resorts' Zen Cruise, which incorporates snorkeling, lunch, and meditation. Within 15 minutes of hearing about my wanderings in the south, Chastanet threw out an idea: I should visit the La Toc military battery, an old fort on the outskirts of Castries owned by an American named Alice Bagshaw. I listened skeptically. Then he told me that, aside from running Bagshaw's Shop, where she sells silk-screened fabrics, Bagshaw also has a room filled with antique bottles she's found while diving off the coast. Chastanet found something that combined my love of history, crafts, diving, and eccentric American expats.

A cottage porch at Ti Kaye Village Resort (Jim Franco) DEC. 2005/JAN. 2006 ISSUE • Table of Contents • 20 Tips • Movie Quest 2005 • The Spirit of St. Lucia • Every Day Is a Winding Road in Ireland • What to Do When There's a Travel Emergency • 40 Best Vacations

As much as I liked stumbling around Soufrière, it was refreshing to have Chastanet and his hosts looking after me, fretting about my happiness, even chastising me for not spending enough time on Reduit Beach, a two-minute walk from Coco Palm. After I'd admired the murals at the hotel, the staff told me I should check out the Cathedral of the Immaculate Conception--the artist who painted Coco Palm's murals, Luigi St. Omer, did the church's, too (with his father, Dustan). Chastanet also suggested a boat ride to Pigeon Island National Landmark, where a military outpost high up in the hills provides glorious views of Gros Islet and, if the weather is good, Martinique. I ate lunch at the Captain's Cellar Pub, enjoying a supertasty sausage sandwich (I admit that I was relieved to have something other than fish) while sitting at a simple picnic table just yards from waves crashing onto the northern beach.

By the last day, I'd grown tired of being led around by the nose, and sought to reclaim my independence by visiting Cas en Bas, a popular windsurfing beach on the east coast. The directions consisted of "Take a left at the Shell petrol station"--and sure enough, my trusty jeep and I got lost for a solid hour, driving down ever-dwindling roads until we dead-ended in front of highly amused villagers. When I at last found the grotty road down to the beach, I discovered a stunning, peaceful cove where Marjorie's Beach Bar is ideal for sipping a Piton in the shade and watching honeymooners ride horses bareback into the surf. The only thing marring the experience: An enormous development is being constructed next to Marjorie's, where once there were only palm trees.

Chastanet acknowledges that the tourism industry, for everything it brings to the island, isn't without its faults. "In a destination like St. Lucia, tourism can be very displacing," he says. "All of a sudden, in your backyard, you've got this resort, and there's all these people taking pictures of your kids. It can be very negative, if dealt with in the wrong way." But, he concludes, "If you're going to spend all this money to advertise for people to come to paradise, we need to make sure it's paradise."

As more and more folks are attracted by the island's considerable charms, it'll be up to men like Brown, Pinnock, and Chastanet to find a way to meld the traditional and the modern--St. Lucia and the outside world--in ways that honor both. It's certainly possible: The company behind the mega-resort being built at Cas en Bas is talking to Marjorie about running the resort's water-sport rental business off of her property.

Island driving: An adventure of its own

St. Lucia's relationship with street signs is tenuous, the roads occasionally double as rivers, and people drive on the left. If you still want to rent a car--which I recommend--note that there's a $20 fee for the required temporary driving license (all you need is a valid U.S. license, and you pay at the car-rental agency). You may want to bring a compass and a friend who won't hesitate to ask for directions. And pack some music, unless you like R. Kelly as much as local DJs do.

Hiring guides (and what to pay them)

Most natural attractions in St. Lucia are run by the Forestry Department and require a small donation (usually $2--$4). Upon arrival, you'll be encouraged to hire a guide--one of the locals sitting outside--for a "suggested donation" of whatever you decide (I gave tips ranging from $2 to $5). Guides are fairly unnecessary at self-explanatory places such as Sulphur Springs, but I enjoyed seeing the Botanical Gardens with someone who knew what we were looking at. The one place a guide is indispensable is when climbing Gros Piton, but avoid paying the $100 (and up) charged by most tour services. You can drive five minutes south of Soufrière to the Gros Piton nature trail and hire a guide on the spot for $30. A final note: Hitchhiking and ride-giving is rampant in St. Lucia, and your guide might ask for a trip into town afterward. It's probably safe enough, but if you feel uncomfortable, you're allowed to politely decline.

Lodging