FROM THE EDITOR

Is JetBlue Adding a First Class?

Just as our March issue was being printed--it won't come out for a couple of weeks--I read in Travel Weekly that JetBlue might be making me look, well, wrong. In my March Editor's Letter, I bemoaned the barrage of choices a traveler has to make these days. It comes down to the same choice over and over again: Namely, should you pay more for a better experience (at the airport, on the plane, at the hotel, on the cruise ship, etc.)? I suggested that one reason people have such favorable impressions of JetBlue and Southwest is because the airlines are single-class; there's no one at the front getting better treatment, and you never have to do that awful walk through business class on your way to your seat in the back.

Last week, in a conference call with investors, JetBlue CEO David Neeleman talked about the airline's recent move to get rid of a row of seats on its A320 planes. By doing so, the airline is able to give everyone aboard at least 34 inches of legroom, and some will have 36 inches; the benefit for the airline is that it can put one fewer flight attendant on the plane, per FAA regulations, which will save the airline about $30 million a year. That's commendable (unless you're a flight attendant facing a heavier workload). But then Neeleman said, "We're convinced that some of the highest-paying customers out there don't fly JetBlue today because we don't provide them a first-class section or seats at the last minute, and we're going to roll out programs that will be attractive to them."

When someone asked Neeleman if fares would be raised as result of the increased legroom, he replied, "Well, we certainly don't expect to charge lower fares, that's for sure. We have tremendous leverage with our customers and we haven't used it. And we want to be low-fare, we want to offer a really great experience at a low fare, but to think that we're not going to get some additional revenue from this amazing seat pitch we have compared to other airlines, I mean, we are, and we've got some programs that we're going to roll out shortly that we think are going to add to the attraction to flying on JetBlue to those people who pay the most money. So stay tuned."

I'd never argue that companies shouldn't have tiers of service; paying more to get more is a fundamental principle of the service economy. But what has happened in recent years is that a company will introduce a special new level of service, then turn around and starting making the basic level--the one that doesn't cost extra--a little shabbier, then even a little shabbier than that. Treating someone better doesn't have to mean treating someone else worse, and yet that's what tends to happen. Let's hope JetBlue, which has a sterling customer-service record up to now--doesn't blow it.

Besides, if business travelers (what Neeleman means by "highest-paying customers") don't fly JetBlue, it probably has more to do with the airline's relatively unremarkable frequent-flier program.

Note:This story was accurate when it was published. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.
 
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Travel Tips

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Planning
381251

Most hotels provide cloth shoe mitts but not polish. In a pinch, a dollop of skin cream on a shoe mitt (or even a tissue) can make scuff marks vanish and leave shoes as shiny as if they'd been cleaned by a pro.

— John Nechman
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Family Travel
361265

When traveling with my kids, I bring a Ziploc bag that includes four things: Benadryl, children's ibuprofen, one of those little medicine cups, and a thermometer. This all-purpose kit will help with minor ailments, or treat a more serious flu until you can get to a doctor. Best of all, it saves Dad from driving around at 2 a.m. looking for an all-night pharmacy.

— Heather Crow
Tagged
Air Travel
373254

On a Northwest flight from Wichita to Cleveland, a piece of my luggage was delivered more than a day after I arrived. In the meantime, I had to buy some replacement items. Save your receipts! I turned in the receipts when I checked in for the return flight, and the ticket agent issued me a $50 check.(Northwest allows up to $50 in interim expenses for the first 24 hours, and $25 for each day afterward, with a maximum reimbursement of $150.)

— Phil Richard
Tagged
Family Travel
367271

Create an ID page for each of your children before you leave on a trip. In addition to vacation contact information (hotel name and phone number), include the child's name, a current photo, home address, phone, date of birth, Social Security number, passport number, hair color, eye color, height, any identifying marks, blood type, allergies, medications, doctor and insurance phone numbers and ID numbers, immunization schedule, and fingerprints (these don't change, so investing the time to have a set made is worth it). If the unspeakable happens, the ability to hand over instant, concise information to authorities may prove invaluable. Update it before every trip.

— Robin Flannery
Tagged
Technology
383283

My daughter and I bought disposable digital camcorders at a CVS pharmacy before going to Europe. It was a nice way to document our trip--each camera stored about 20 minutes of video. Once home, we dropped the cameras off at the pharmacy. The next day, our DVD was ready. We were very pleased with the quality and the cost: $30 for the camera and $13 for each DVD.

— Maria B. Murad
Tagged
Packing
391272

Instead of packing a complete shaving kit, my husband fills his wide-mouth Nalgene water bottle with items such as razors, spare contact lenses, eyeglasses, toothbrush, and so on. This turned out to be particularly useful on our trip to Costa Rica, where we also took the bottle on our day hikes to volcanoes and the jungle.

— Terry Clemson
Tagged
Family Travel
381256

When my husband and I would stay in a hotel with our two-year-old, a full night's sleep was out of the question. The minute our son opened his eyes (at 2,3,or 4 a.m.), he woke us, thinking it was time to play. We now pack a pop-up tent and set it up in a corner of the hotel room with books, a blanket, and a few small stuffed animals. The tent folds down to a 14-inch circle and weighs about a pound. It works great! My son has his own "room" to sleep in when we vacation, and we all get to sleep through the night!

— Geri Kronyak
Tagged
Hotels
439328

The magnets you use on a refrigerator will also stick well to most hotel and motel room doors, turning them into makeshift bulletin boards. Post theater tickets, itineraries, reminder notes, and any other useful information, then grab what you need before you leave the room for the day.

— Karen Hartz
Tagged
Dining
365259

In North American cities with large Chinese communities, choose a family-run Chinese restaurant and ask for the set family meals, usually written in Chinese. They are more authentic than those typically offered to tourists and people who are not Chinese—not to mention a better value. In San Francisco, for example, you can enjoy a five-course meal, which easily feeds a family of four, for less than $20.

— Winston Wong
Tagged
Air Travel
355280

I always try to work out before heading to the airport. It usually gets me tuckered out enough that I can relax and sleep on the plane. If I don't have time for pre-travel exercise, I take a brisk walk through the terminal before boarding or find a quiet spot in an empty gate for a little yoga.

— Kimberly Gilbert
Tagged
Car Rentals
368255

You won't always save by bringing the rental car back early. Alamo has an early-return policy at all of its locations, designed to discourage customers from returning cars early. If you show up at the lot a day or two ahead of schedule, Alamo will recalculate what you owe them at the daily rate; if it turns out to be less than what you would have paid for the week, they'll charge a $15 fee. Yet another reason to read the fine print on your contract carefully!

— Beth Ann Finster
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Packing
393249

My hearing loss once made it impossible to hear any alarm clock. Then I found the Shake Awake, an alarm clock that vibrates. I no longer stare at the ceiling all night prior to an early flight in fear of oversleeping. I clip Shake Awake to my pillow or place it on a hard surface near my bed, where its rattling definitely gets my attention.

— Kathy Hopkins
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Air Travel
380250

We were told by an airport security official to tape a business card onto the cover of our laptop. Turns out he has an average of six laptop computers left behind each day! There are so many more procedures now--removing shoes, removing coats--that people forget when they send their laptop through in a separate bin. The official added that it's very difficult to return them because most laptops have passwords that keep the owners' personal information hidden.

— Liz Nealon
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Hotels
471338

Don't assume a single room costs less than a double one. I booked a hotel in Spain online and noticed that rates were the same whether I booked a single or a double, but the single was much smaller and its bathroom had only a small shower stall and no tub.

— Don Carne
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Packing
356268

Whenever my husband and I get new pairs of eyeglasses, we relegate the old ones to our luggage, along with an inexpensive repair kit from the drugstore. If something happens while we're away from home, we can hopefully fix the glasses ourselves. If they're beyond saving, we have the backup pairs to get us through the rest of the trip.

— Carol Alabaster
Tagged
Transportation
363245

When I'm on a cruise with my wife's family and we're in a foreign city for the day, I get off the boat as soon as we dock and hail a taxi. I ask the driver to call his dispatcher and find me a van with an English-speaking driver. Then I negotiate an hourly rate and a pickup time at the dock. The family tours together for a few hours, and then each couple either gets dropped off where they want to spend extra time or returns to the boat (this is great for my elderly in-laws). We get a tailor-made city tour for a much cheaper rate than if we had booked through the cruise line.

— Stuart Hanzman
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Family Travel
380282

Ever since my children were small, I've carried recent, wallet-size pictures of them when we all go on vacation, in case we get separated. Now that they are teenagers and traveling with friends' families, too, I send pictures for the other family to bring along with them. I also write my telephone numbers on the back of the pictures so they know where to reach me in an emergency.

— Ruth Ann Newsum
Tagged
Transportation
361252

In Europe, my husband and I like to use public transportation. As a result, we frequently find ourselves studying itineraries displayed on train station walls, trying to read schedules posted at bus stops, or staring at kiosk-size town maps. On our last trip, my husband snapped digital photographs of those things. We were able to take the map or itinerary with us and could refer to it as needed by using the zoom feature.

— Anne Supsic
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Packing
342242

Recycle the long plastic bags in which you receive your home-delivered newspapers. Slip your shoes into the bags before packing them in your suitcase.

— Robert E. Jones
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Family Travel
377277

Want to visit museums with your children without the boredom and tears? Go to the gift shop first and buy postcards of the museum's most famous works. Have your kids treasure hunt for these masterpieces. When you get home the postcards can go right into your trip album.

— Daphna Woolfe
Tagged
Solo Travel
343264

When I travel to a new city, I check with the local running club to see if there are any events planned during my stay. The entry fee is usually donated to a charity, and I get great exercise, meet locals, and tour a part of the city I may not have known about.

— Kelly Christensen
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Packing
413295

Travel soap dishes--the colorful plastic ones that have hinged lids--stop small, fragile items from getting damaged or lost in your bags. I can easily label and use them again and again and again.

— Revon Wolf
Tagged
Shopping
366263

When you're shopping for alcohol on any Caribbean island, ask if there's a Kmart nearby. Often the dis- counter is a short distance from the docks where the cruise ships tie up and has an extensive selection at prices lower than the liquor stores on the main drag. While you're there, pick up that extra roll of film or the sunscreen you forgot.

— Andrea Mansfield
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Packing
362260

Take along an extra duffel bag for your laundry. As your vacation progresses, throw dirty clothes into the duffel, keeping your suitcase for fresh clothes. At the end of the trip, put a tag on the bag and check it at the airport. This will also give you space in your luggage to bring home souvenirs or new clothes.

— Susan Wiley
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Technology
539585

By starting a blog for each trip--at blogger.com, among others--you can keep your friends and family up-to-date on your adventures. All you need is an Internet café to add entries and photos while you're on the road.

— Alan A. Lew
Tagged
Cruises
417330

Here's an important tip for cruising in winter: Fly into the port a day or two before your ship is scheduled to depart. We booked a Costa Rican cruise but were stuck in New York, where all flights out of JFK airport were canceled. Itineraries that include stops in places with airports can allow people to catch up. Ours didn't.

— Anne Schweisguth
Tagged
Car Rentals
363261

When parking in a crowded garage, don't settle for the first space available on a lower level. It's probably a half-day hike from the elevator. Instead, drive to the upper levels, where you can usually park right next to the elevator. This tip was very useful in Las Vegas, especially when checking in and out of hotels with our luggage.

— Shane Kays
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Packing
383288

No longer do the many key chains I get as advertising languish in bureau drawers. I attach one or two at the ends of my luggage zippers. They make it easier to work the zippers and help me identify my luggage on airport carousels.

— Marie J. Kilker
Tagged
Packing
428619

Whenever I go somewhere, I bring a supply of postcards from my hometown. I write my name, address, and e-mail on the back, and offer a card to new friends so we can keep in touch. I also pack small souvenirs (key rings, etc.) that carry my local sports teams' logos. They make meaningful but inexpensive thank-you gifts for the small kindnesses that ease one's way during a trip.

— Linda Phelps
Tagged
Air Travel
374258

Pack light, or that great deal you found on airfare won't seem that great. On a Ryanair flight between Glasgow and Dublin, my husband and I were charged over $100 for excess baggage weight (the airline tickets themselves cost less than half that). Be sure to check the weight limits—especially on low-fare airlines—before you leave home.

— Lynne Heath

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