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Look Before You Blog
Before you trust a travel blogger, make sure he or she has taken the honesty pledge.
Sean O'Neill
December 2007/January 2008 issue
Tuesday, November 20, 2007;
Publicists are tempting bloggers with freebies, just as they've long wooed other travel writers. Will bloggers be nicer if they're not paying? It sure seems possible. Before trusting a blog, see if it's open about conflicts of interest. (Members of the Trusted Travel Blogs Network pledge to be honest; look for its logo.) And scan to see how often readers post comments. A group of watchful readers is a sign that a blogger will be held accountable for doing anything shady.