Brand News New boutique hotel chain aims for hip clientele. Budget Travel Tuesday, Apr 22, 2008, 3:32 PM Budget Travel LLC, 2016
 

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Brand News

New boutique hotel chain aims for hip clientele.

Joining Starwood's Aloft and InterContinental's Indigo in the craze to make hotel chains hip is another boutique brand with a quirky name: NYLO. "Our guests drive Mini Coopers, fly JetBlue, and drink Starbucks," says CEO John Russell. "We're tapping into a certain lifestyle." Rooms have a loftlike aesthetic, but initially, the hotels will be in some rather surprising markets. The first NYLO property just opened in Plano, Tex.; the second one is set to open this summer in Warwick, R.I.

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Note:This story was accurate when it was published. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.
 

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