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10 Most Fashion-Conscious Cities in the World

How can you tell how fashion-conscious a city is? By the amount of attention it devotes to its fashion show. Here are 10 places that pull out all the stops for style—and the best spots for people-watching in each.

By By Terry Ward, Thursday, Sep 8, 2011, 4:00 PM  |  Subscribe to the magazine

 

São Paulo Fashion Week June 13–18, 2012

Where to Hang Out: São Paulo fashion photographer Fernando Mazza says Spot, a bar and restaurant that's managed to stay au courant since its 1994 opening, is still the "spot," any night of the year. Cocooned in glass with shiny, happy (beautiful) people everywhere, it's in full swing during fashion week.

The Scene: South America's biggest fashion week draws A-list Hollywood names (Ashton Kutcher made an appearance at the most recent event, and native daughter Gisele Bündchen has made the rare return to the runway here, too) to Brazil's style capital for envelope-pushing designs that only a country as culturally colorful as this one could put forth. Major Brazilian designers like Ricardo Almeida and Colcci do the catwalk thing at the Biennial, the modern-art museum where the bulk of São Paulo's fashion week plays out. And other top Brazilian designers include Triton and Osklen. No surprise that that oh-so-Brazilian wardrobe staple, the bikini, always gets much attention, especially the daring-but-flattering designs from Rosa Cha and Lenny. And if you're looking for some São Paulo fashion tips, Paulistanos go for an eclectic look—think color-blocking (pairing bold primaries and even neons) and the ever-present long flowing skirt as a South American style icon. Oh, and skin. Lots of skin.

 

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