Price From $120
Set right on the spruced-up Piazza Santa Maria Novella—where cars are now banned and the basilica's restored marble gleams—the Hotel Rosso 23 is a former nobleman's residence that's now open to the masses. Opulent chandeliers, oversize busts, and a spiral staircase carpeted in red-and-gray stripes make a bold first impression for arriving guests. The color scheme extends to the 42 rooms, which are embellished with black-and-white photographs of local sculptures and architecture.
Free Wi-Fi? No.
Credit Cards Accepted AmEx, MC, Visa.
Details Doubles from $120, superior rooms from $138, quads from $200.