Los Angeles is an ever-evolving destination full of fresh concepts and new experiences to discover. Whether you're a first-time visitor or a returning friend, the City of Angels has seen countless exciting new offerings emerge in recent years. Across the region, new places to stay, award-winning dining experiences, vibrant attractions, advanced infrastructure and more make up “LA 2.0” offering all-new places to explore. Celebrate 100 Years of These Landmarks Hollywood sign by Martin Jernberg - UnsplashThe Hollywood Sign – Throughout this year, the iconic Hollywood Sign will celebrate 100 years of larger-than-life lettering perched atop the Santa Monica Mountains. Originally reading “Hollywoodland” in its early days, the Sign is now an enduring symbol of Los Angeles as a place where magic is possible and any dream can come true. For spectacular views of the cityscape and the Sign itself, travelers can hike through the Mt. Hollywood Trail, Brush Canyon Trail and Cahuenga Peak Trail or even ride horseback on the Mulholland Trail. Visitors can also enjoy delicious food and drinks at rooftop venues such as the Highlight Room atop the Dream Hollywood Hotel or Mama Shelter Los Angeles with the Hollywood Sign as a backdrop. Step into Hollywood history with a stay at the Hollywood Roosevelt hotel, a martini at the 100-year-old Musso & Frank Grill or a show at the Pantages Theatre. From past to present, there are so many exciting ways to experience the evolution of Hollywood beneath the century-old Sign.The Los Angeles Memorial Coliseum – The beloved Los Angeles Memorial Coliseum celebrates 100 years of hosting major sporting and entertainment events as a key LA venue in Exposition Park. The Coliseum is an icon of the sports world having served as the home field for Los Angeles professional sports teams including the Rams, Raiders, Chargers and Dodgers in its storied past, and has been home to the USC Trojans since the Coliseum's opening. The venue has also hosted two Super Bowls, three NFL Championships and one World Series, and is the only venue to host two Summer Olympics—soon to be three in 2028. Sports are not the only major events the Coliseum has seen within its walls, hosting concerts by some of the world's most famous artists including the Rolling Stones, Prince, U2 and Metallica. The Coliseum also plays a part in key historical events, dedicated as a memorial to LA County WWI veterans upon opening in 1923. Martin Luther King Jr. also spoke at the venue less than a year after giving his famous “I Have A Dream” speech. Warner Bros. Studios – A global icon of Hollywood moviemaking, Warner Bros. Studios celebrates its 100th Anniversary on April 4 with a year of exciting centennial celebrations. From fan favorites like When Harry Met Sally and Friends to masterpieces of cinema like Casablanca and Gone With the Wind, Warner Bros. will share the magic of film with audiences in special ways throughout the year. Film fans can join the celebration through several commemorative experiences, including centennial museum exhibits and screenings at the Academy Museum of Motion Pictures, a special 100th anniversary exhibit at the Warner Bros. Studio Tour Hollywood and a celebration of key films and major talent from Warner Bros. Pictures' history at the TCM Classic Film Festival in Hollywood. The centennial exhibit explores 100 years of Warner Bros.' impact on storytelling, recognizing a range of classic and contemporary productions, including Casablanca, DC Comics, The Wizarding World of Harry Potter, Abbott Elementary, and beyond. The new exhibit is located in the Warner Bros. Studio Tour Welcome Center, which is open to the public, offering guests a photographic exploration of where it all began.The Millennium Biltmore – The Millennium Biltmore Hotel Los Angeles celebrates its 100th anniversary with a centennial logo, a series of anniversary events and updates to maintain the Biltmore's longstanding grandeur. With previous lives as a prohibition nightclub, Academy Awards venue and feature film set, the Millennium Biltmore Los Angeles was recently declared a “Los Angeles Historic-Culture Monument” dazzling guests since 1923. The centennial celebrations will include an elegant 100th Anniversary Ball in October 2023, thematic speakeasy events, An Evening with Mermaids event, high teas at the Rendezvous Court and a soon-to-be-announced fashion show, showcasing the Biltmore's impressive history, ornate design and Old Hollywood style. The “Grande Dame” will also see a restoration of its original fresco ceilings and all new windows and fixtures, and the hotel's entrance will return to its original location on Olive Street paying homage to the guest experience of the 20th century. Visit These Emerging Neighborhoods A sign in LA's Arts District by Welton Gite - UnsplashThe Vinyl District – With a long, rich history as the entertainment capital of the world, Hollywood has welcomed film-lovers and star searchers to its iconic landmarks such as the Walk of Fame and Grauman's Theatre for close to a century. There's a reason travelers are drawn by “Old Hollywood,” but the Vinyl District is setting out to breathe new energy into the neighborhood while preserving its storied past. Situated around the intersection of Selma and Wilcox just blocks away from Sunset Blvd., this emerging neighborhood was recently named the “Vinyl District” as a tribute to the area's long history in the music industry with recording studios, record shops and entertainment labels making their home on its blocks throughout the years. The Vinyl District has witnessed a major development boom, with several glamorous hotels reminiscent of Hollywood stardom such as the Thompson Hollywood and Dream Hollywood, new dining concepts from famed LA chefs like Mother Wolf and Ka'teen as well as venues that pay homage to old Hollywood's music scene while spinning the latest tracks. The Vinyl District is about paying tribute to Hollywood's storied history while revitalizing the area for a new generation of Angelenos and visitors, with a multitude of ways to spend your day all in one exciting neighborhood.The Arts District – A creative neighborhood flourishing with hubs for the arts, award-winning dining experiences and unique shopping, the Arts District in Downtown LA invites visitors to discover an area rich with cultural gems. A haven for artists in the 1970s, the neighborhood's artistic landscape today includes murals around every corner by famed street artists such as Shepard Fairey, RETNA and WRDSMTH as well as curated galleries like Hauser & Wirth. Culinary experiences are also a jewel of the Arts District with a variety of restaurants opening in the neighborhood. Several have been recognized on a global stage with French bistro Camphor receiving a MICHELIN Star and Brazilian restaurant Caboco receiving Bib Gourmand distinction, as well as LA Cha Cha Chá, Girl & the Goat, kodō, Yangban Society and Yunomi Handroll receiving MICHELIN recommendations. Just blocks away, ROW DTLA transforms industrial buildings into over 30 boutique shops, a weekly outdoor market and dining offerings including MICHELIN-Starred restaurants Hayato and Kato as well as Bib Gourmand award recipient Pizzeria Bianco. Slated to open this year, Kensho Ryokan will turn a historic firehouse into a thoughtfully designed Japanese-style hotel, offering an all-new home base for experiencing the neighborhood. Explore New Cultural Attractions Palm trees in Los Angeles by Shot By Joe - UnsplashLA's arts and culture landscape continues to thrive with more museums and performing arts venues than any other city in the US. An exciting addition will be Destination Crenshaw, the largest public/private Black art program in the nation, stamping a 1.3-mile stretch of Crenshaw Boulevard with an infrastructure project that includes beautifully designed community spaces, landscaping and newly planted trees, and 100 commissioned works by Black artists. While elevating Black culture, Destination Crenshaw will also boost the community through economic development, job creation and environmental healing. The Hammer Museum also completed its two-decades-long project transforming the building with a new entrance experience, 60% more gallery space and an outdoor sculpture courtyard in March 2023. True to Los Angeles' ever-evolving nature, there is even more to come for the arts in LA with the new NHM Commons wing at the Natural History Museum in 2024, LACMA's renovations in 2024, the Lucas Museum of Narrative Art slated to open in 2025 and an exciting revamp of the La Brea Tar Pits taking visitors on a journey from prehistoric times to today expected in 2028. Immerse Yourself in Super Nintendo World SUPER NINTENDO WORLD, a highly anticipated innovative and immersive themed land at Universal Studios Hollywood, just debuted in February. This all-new, dynamic land is a visual spectacle of vibrant colors and architectural ingenuity located within a newly expanded area of Universal Studios Hollywood, sweeping guests into the 360-degree world of Mario, Luigi and Princess Peach. Super Nintendo World features the groundbreaking “Mario Kart™: Bowser's Challenge” ride seamlessly fusing augmented reality with projection mapping technology and actual set pieces to take guests on through creative courses inspired by the popular Mario Kart™ video game series to compete for the Golden Cup in a repeatable attraction with a variety of outcomes. In addition, the signature restaurant Toadstool Café serves a gourmet menu by Chef Toad including Super Mushroom Soup, Mario Bacon Cheeseburger and Princess Peach Cupcakes. Guests can commemorate their visit with a trip to 1-UP Factory for collectable memorabilia from apparel to iconic character hats and an array of plush characters. Dine at World-renowned Restaurants LA has also established itself as a global dining capital with 26 Angeleno restaurants receiving MICHELIN Stars across the city in neighborhoods such as Downtown LA, the Arts District, Hollywood and beyond. 10 Los Angeles restaurants also made their debut on the Bib Gourmand list, recognized for their exceptional food at a great value. LA's unique culinary offering spanning over 400 food trucks to high-end dining experiences is a result of the 140 different nationalities that call Los Angeles home, with many cultures reflected in LA's dining scene. From modern French at Camphor and Southern-inspired American at Hatchet Hall to European-style Gwen and contemporary fare at Manzke, Los Angeles continues to captivate the imagination of the culinary world, offering world-class cuisine from our ever-evolving street food to fine dining in iconic settings. The dining landscape of Los Angeles continues to shine as The James Beard Foundation Awards announced their 2023 finalists and LA's world-renowned restaurant scene is well-positioned for a variety of big wins. The diverse group of nine finalists include n/naka's Niki Nakayama for Outstanding Chef, Bridgetown Roti's Rashida Holmes for Top Emerging Chef, and Republique's Margarita Manzke for Outstanding Pastry Chef. Book a Room at a New Hotel Downtown Los Angeles by Owen Lystrup - Unsplash Los Angeles has added over 5,000 new hotel rooms in the last two years with options at virtually every price point, and the city has also seen a boutique hotel boom featuring unique new hotel concepts. Some exciting new properties across the region include The Conrad Los Angeles, Fairmont Century Plaza, Thompson Hollywood, The Shay and Downtown LA Proper. New properties continue to open their doors in many different areas of the city including the Moxy & AC Los Angeles in Downtown LA which opened in April 2023 and the upcoming Kensho Ryokan in the Arts District, welcoming guests to stay across LA's 30 diverse neighborhoods.

Head to Kentucky and Tennessee for the perfect bourbon-themed travel experience. In addition to a plentiful amount of distillery tours, the area is also home to unique experiences where visitors can learn more about the history, science, and culture around the beloved drink. Choose from the activities below to plan a perfect Father's Day weekend, guys trip, or bachelor party, or just make one of them a unique addition to any trip in the area. Bottle Your Own Bourbon (Louisville & Bardstown, Kentucky) Bourbon, neat, on a table by Phil Cruz - Unsplash Copper & Kings in Louisville, Kentucky recently released its first bourbon, available for guests who visit the distillery and take the new “Bottle-Your-Own” tour, part of their Barrel-to-Bottle experience. After the tour and tasting, guests can fill their bottle selected straight from the barrel, hand signed by Head Distillery Brandon O’Daniel. If simply bottling your own drink isn't enough, what about making your very own custom blend? In that case, try out Louisville Slugger's unique distillery experience. Barrels and Billets offers a custom bourbon blending experience lasting approximately 45 minutes, with six different wood-finished bourbons that visitors can taste and blend. The new custom recipes will then be bottled, sealed and labeled with a custom label so guests can take their new blends home with them. In Bardstown, Kentucky, there's also the Whisky Magazine’s "Global Whiskey Attraction of the Year"—Heaven Hill Bourbon Experience, which has been recently renovated with a new two-story wing with an expanded visitor center and three new themed tasting rooms. In addition to the new Five Brothers Bar and Kitchen, the new building also houses a hands-on experience called “You Do Bourbon” where guests receive product education before getting to select, fill and label their own bourbon to take home with them. Peruse a Vintage Spirits Library (Covington, Kentucky) Revival Vintage Spirits & Bottle Shop in Covington, Kentucky features a full-service bar on the first floor with one-of-a-kind vintage spirits and cocktails plus unique tasting flights. The second floor showcases the shop’s library of 4,000+ bottles for sale, including Pappy Van Winkles to Pre-Prohibition bottles. Keep the vintage experience going and head to Louisville, where you'll find a 1920s-inspired bar and tasting experience at Neat Bourbon Bar and Bottle Shop. This Highlands area bar highlights historic bourbons while offering vintage spirits to buy, trade and sell. Take Flight with This Luxury Experience (Louisville, Kentucky & Nashville, Tennessee) Touring company Mint Julep Experiences has launched a new “Roll Out the Barrel” high-end adventure, where guests can fly privately to-and-from either Louisville or Nashville via helicopter to Maker’s Mark Distillery. The all-inclusive package includes black car service, a farm-to-table lunch at Star Hill Farm, a private barrel select and personalized bourbon bottles. The experience will also include two nights in luxury accommodations at either the Omni Hotel Louisville or Omni Hotel Nashville. Learn Kentucky History at Bourbon Live (Lexington, Kentucky) Bourbon barrels by Josh Collesano - Unsplash A new high-tech bourbon experience, Bourbon Live, opened in July 2022 in Lexington’s Distillery District. The location includes floor-to-ceiling walls painted with a special pigment transforming them into projector screens, showcasing Kentucky’s bourbon history and distilleries. It’s an opportunity for guests to learn the basics of bourbon and see bourbon sights digitally while sipping on a flight of bourbon. BYOD – Bring Your Own Dog (Louisville, Kentucky) Louisville, Kentucky has several unique options when it comes to fun whiskey bars. But one of the newest additions that is getting a lot of love from pet owners is Frank’s Whiskey Place, a unique new dog-friendly whiskey bar. The business is named after the owner’s dog, a 3-year-old Australian shepherd/Labrador mix named Frank, and his face is part of the bar’s logo. The bar features a custom walnut wood bar-back with live-edge walnut shelves for alcohol and dark railroad ties holding the bar up, and the walls are filled with murals from distilleries on the Urban Bourbon Trail. Collect Memorabilia in Jack Daniels' Hometown (Lynchburg, Tennessee) Lynchburg, Tennessee is known for being the home of the Jack Daniels Distillery. They offer several different types of tours throughout the day showcasing the history and process behind making the drinks. However, if you're looking to commemorate your trip to town with a keepsake or two, you'll have to head elsewhere as the distillery doesn't sell any. Nearby, The Lynchburg Hardware & General Store has a huge selection of Jack Daniel’s memorabilia. It's a must-see stop for any visitors to town. Dine and drink at the James B. Beam Distillery (Clermont, Kentucky) Jim Beam Stillhouse in Clermont by Adam Bouse - Unsplash The James B. Beam Distilling Co. in Clermont has undergone significant renovations to upgrade visitors’ experiences. New visitor experiences include: The American Outpost, a new visitor and retail center; The Kitchen Table, a 5,000 square foot restaurant and gathering space championing local farmers; and “Beam Made Bourbon,” an immersive consumer tour showing how bourbon is made the “Beam Way”. There’s also the Fred B. Noe Craft Distillery, a new functional production facility offering special distillation process sessions with Freddie Noe, 8th generation Beam Distilling, plus hands-on activities in the blending lab, a tasting bar and state-of-the-art classroom. The new restaurant, The Kitchen Table, features indoor and outdoor dining where guests can enjoy a meal and cocktail while taking in the distillery grounds. The restaurant is inspired by the original Beam family kitchen table, a place of storytelling, whiskey sharing and recipes, and each dish and cocktail will feature locally sourced Kentucky ingredients. Some of the new specialty cocktails offered include a “Jim Beam Highball,” a Basil Hayden-based “Golden Hour” with Aperol Aperitivo liqueur and lillet blanc, and a “Smash” featuring Old Grand-Dad, lemon, mint and sugar.

California's vast desert region is a land of hidden oases and canyons, towering snow-capped mountains, and sweeping panoramas that conjure visions of early California and the Old West. Unlike anywhere else in the world, the California Deserts feel like one giant natural theme park—connected by scenic open roads and a network of character-rich lodging properties. From colorful, otherworldly rock formations, expansive dunes, and natural mineral hot springs to old mines, hidden ghost towns, and outdoor art installations, the desert has no shortage of sights to behold. Travel from elevations that are thousands of feet high to lower depths of 280 feet/85 m below sea level. Discover a region that is vibrant yet remote, colorful and camouflaged, and rustic but luxurious. Whether you power through in a week's time or linger longer in each destination, this itinerary promises to be unforgettable and truly inspiring. Leg 1: LAX to Ridgecrest Road in Ridgecrest, California by Brian Wangenheim - Unsplash Driving Distance & Time: 163 miles/262 km (3.5 hours) Stops & Attractions: Red Rock Canyon State Park, Lone Ridge Trail, Petroglyph Park Dining & Drinking: Ale's Steakhouse, Bangkok House, Tokyo House Accommodations: SpringHill Suites by Marriott Ridgecrest Fresh off a flight, you'll want to use this first leg of the trip to position yourself closer to Death Valley, while keeping the driving time manageable. Nestled at the crossroads of three major highways and less than three hours from several of Southern California's major attractions, Ridgecrest is the perfect base camp to start a desert adventure. The surrounding California high desert is popular for off-roading, rock climbing, and hiking. With the largest concentration of Native American petroglyphs in the western hemisphere, a living ghost town, and several geological attractions, it's no surprise that Ridgecrest has also captured Hollywood's attention as a desirable filming location. Leg 2: Ridgecrest to Death Valley National Park Viewpoint off Echo Canyon Road in Death Valley National Park by Gilberto Parada - Unsplash Driving Distance & Time: 72 miles/115 km (1.5 hours to enter the National Park, which is 100 miles/160 km long) Stops & Attractions: Trona Pinnacles, Panamint Springs, Mosaic Canyon, Mesquite Flat Sand Dunes, Badwater Basin, Devil's Golf Course, Zabriskie Point, The Racetrack, Artist's Palette, Dante's View Dining & Drinking: Desert Brew, Toll Road Restaurant, Last Kind Words Saloon & Steakhouse, Accommodations: Cottages at Death Valley The largest national park south of Alaska at 3.73 million acres, Death Valley is defined by extremes. It's North America's driest and hottest spot, with fewer than two inches/five cm of rainfall annually and a record high of 134°F (56°C). It also boasts the lowest elevation on the continent at Badwater Basin, which sits 282 feet/86 m below sea level. You could easily spend a few days exploring all sides of the expansive park, which abounds with hiking opportunities, fascinating landscapes, and dark night skies. Given the sheer size, it's best to plan your journey around three or five main stops a day. It's also well worth rising early to capture the sunrise from a scenic lookout such as Zabriskie Point. Leg 3: Death Valley to Joshua Tree via Baker Joshua Tree by Nicole Herrero - Unsplash Driving Distance & Time: 246 miles/396 km (4 hours) Stops & Attractions: World's Tallest Thermometer, Mojave National Preserve, Roy's Motel & Café, Amboy Crater Dining & Drinking: The Ranch 1849 Restaurant, Los Dos Toritos, Kitchen in the Desert Accommodations: AutoCamp Joshua Tree This longer day of driving features many photogenic stops, starting with the quirky town of Baker, home to the World's Largest Thermometer and funky shops. After lunch and filling your gas tank in Baker, carry on driving through to Mojave National Preserve where the sea of yucca trees calls for photo ops. You'll get on historic Route 66 to arrive in Amboy, home to its own quirky roadside sites including the midcentury relic, Roy's Motel & Café. The town of Joshua Tree will be one hour's drive from Amboy. After dinner in Twentynine Palms, leave room for s'mores by the fire back at AutoCamp. Leg 4: Joshua Tree to Anza Borrego The sun rising at Fonts Point in Anza Borrego by John Ko - Unsplash Driving Distance & Time: 100+ miles/160 km (2.5 hours) Stops & Attractions: Hidden Valley Trail, Key's View, Skull Rock Trail, Arch Rock, Cholla Cactus Garden, Anza Borrego State Park, Badlands Adventure with California Overland Desert Excursions Dining & Drinking: AutoCamp Joshua Tree, TKB Bakery & Deli, Arches Restaurant, The Fox Bistro Accommodations: Borrego Springs Resort & Spa, La Casa Del Zorro Resort & Spa With nearly 800,000 acres of mystical beauty, Joshua Tree National Park is undoubtedly one of the world's most incredible natural desert treasures. Sweeping, grand in scale, and populated by granite monoliths and voluptuous rock and boulder formations, the park offers wonder to eco-travelers, outdoor adventurists, and naturalists. Evidence of many diverse forms of plant life from creosote and ocotillo are found everywhere, but none as unique or prevalent as the park's namesake: the Joshua tree, standing majestically across the vast topography. Plan your route to enter the park from the town of Joshua Tree's West Entrance and exit from Cottonwood Entrance, dropping you onto the interstate. Stop in Indio for lunch and then head to Anza Borrego State Park for a tour of the famed Badlands. Leg 5: Anza Borrego to Palm Springs Wind turbines near Palm Springs, California by Karsten Winegeart - Unsplash Driving Distance & Time: 66 miles/106 km (1.5 hours) Stops & Attractions: Anza Borrego Metal Sculptures, Salton Sea, Desert Adventures Red Jeep Tours, Downtown Palm Springs Public Art, Uptown Design District Dining & Drinking: Kendall's Café, EIGHT4NINE Restaurant, Workshop Kitchen+Bar, Ernest Coffee, Norma'sAccommodations: Azure Sky Hotel, Hilton Palm Springs, Sparrow's Lodge Start the day in Anza Borrego exploring the charming downtown and walking among the giant metal sculptures created by Ricardo Breceda. Stop to see the Salton Sea en route to Indio, where you can stop for a pre-booked guided naturalist jeep tour of the San Andreas Fault and learn more about the plants, animals, geology, seismology, and history of the California desert. End the day in Palm Springs, where you can check into a resort and relax for a few days of sunbathing, art and architecture, shopping, and fine dining. After all that hiking and adventuring on the open road, you'll have earned a spa treatment or two!

Popularly known as the Grand Strand, Myrtle Beach is one destination made up of 14 unique communities that stretch 60 miles along the northeast coast of South Carolina. Families, couples and those in search of a warm welcome will find more than just a day at The Beach when they come together to connect and enjoy vibrant entertainment and family attractions, including world-class golf, shopping and fresh coastal Carolina cuisine. Now, The Beach's vibrant craft beer scene can be experienced through Visit Myrtle Beach's newly released Myrtle Beach Beer Trail, a comprehensive multimedia guide featuring 10 breweries and several beer-themed attractions. “The Myrtle Beach area is emerging as a destination filled with unique culinary and cultural experiences that include diverse microbreweries serving locally inspired, artisanal beers but also provide flavorful menus, trendy atmospheres and lively entertainment that welcome the entire family. We're very pleased to partner with our community's brewmasters and showcase their diverse talents and venues within the new Myrtle Beach Beer Trail,” said Karen Riordan, Visit Myrtle Beach President and CEO. The trail is designed to take locals and visitors on a captivating journey to the Grand Strand's finest local brewpubs. Along with a printed guide, the digital passport allows participants to “check-in” at featured locations using their mobile devices to unlock exciting prize opportunities. Stretching across 60 miles of breathtaking beaches and beyond, the Myrtle Beach Beer Trail encompasses must-visit stops from the northern shores of Ocean Isle Beach, N.C., to the historical charm of Georgetown in the south.Beach chairs on North Myrtle Beach, SC by Josh Collesano - Unsplash Crooked Hammock Brewery – North Myrtle Beach (Barefoot Landing) On sheer size alone, Crooked Hammock is surely the most impressive beer facility at The Beach. Located at Barefoot Landing, this massive complex features a full-scale restaurant, a great backyard area with dining and tons of family fun games, the waterfront Tortuga Island gazebo bar and a large taproom that offers tastings and tours. Oh, and we didn't even mention the outdoor fireplace, the "Happy Camper" beer/food truck and Barefoot Landing's kids playground area and carousel which are next door. Safe to say there's plenty of fun to be had here, which is the perfect accompaniment to brews like the coconut-tinged South to Somewhere Ale, the sweet Myrtle Peach seasonal or Beach Escape Session IPA. Tidal Creek Brewhouse – Myrtle Beach (The Market Common Area) If you're looking for somewhere that does everything well, Tidal Creek Brewhouse is the stop for you. Not only do they have more than a dozen taps filled with handcrafted brews spanning every style from Pilsners, Ales and Lagers to Porters, Stouts and Sours — they even brew their own house Seltzer — they also have amazing food all day, great coffee and tons of things going on. The facility itself is uniquely placed in a building that was once part of the Myrtle Beach Air Force Base and now includes in indoor bar area, a taproom, plenty of patio space, a dog run for your furry friends and a big backyard beer garden with a separate bar, fireplaces and live music. With plenty of space to enjoy and something happening all the time, this is a place you won't want to miss. New South Brewing – Myrtle Beach As the original "Beer From Here" New South Brewing has been brewing at the beach since 1998. If you're looking for authenticity, look no further than this hidden gem stashed in a warehouse about a mile from the beach in the heart of downtown. These folks have been doing it really well for a long time, helping grow our beer scene into what it is today. They remain on top of their game, with a great selection of popular options like their White Ale, Dark Star Porter and Dirty Myrtle Double IPA as well as lots of small batch, experimental options only served at the brewery itself. Grand Strand Brewing Company – Myrtle Beach Grand Strand Brewing Company — known to most locals as simply GSB — is like the perfect neighborhood brewery, if your neighborhood just so happened to be a newly revitalized downtown area with a view of the ocean. It's friendly and homey and feels a bit like an urban escape from the nearby boardwalk and downtown strip, while also being just a stone's throw from the beach itself. They're known for a great selection of brews and fun, cheeky can art with popular selections like Wingtip Pilsner, Airbrush Hazy and Sandy Cheeks IPA. There's a small, but solid menu of food (try the Smashburger) and plenty of games to play, both indoors and outside in the awesome Nance Plaza area surrounding the brewery. Other craft breweries featured along the trail include: Makai Brewing Company – Ocean Isle Beach, NCWinyah Bay Brewing Company – Georgetown, SCGordon Biersch Brewery Restaurant – Myrtle Beach, SCIndependent Republic Brewing Company – Myrtle Beach, SCQuigley's Pint & Plate – Locations in Pawleys Island & Murrells Inlet, SCSouthern Hops Brewing Company – Murrells Inlet, SC Other Attractions Beyond the Local Pubs A boat in Georgetown, South Carolina by Garrett Butler - Unsplash In addition, the trail guide highlights beer-themed attractions, wineries and distilleries. There's HOP ON Shuttle and Brewery Adventures in Myrtle Beach, which takes guests on fun tours to local breweries in an open-air vehicle. Rides include opportunities to play games and win prizes, and offer multiple ways to explore the local pubs—like their unique "Putt & Pint" Tour, where you stop for a round of mini golf between each brewery. There's also Baxter's Brewhouse Inn Bed & Brew in Georgetown, SC. Owned by a pair of avid homebrewers, this 3-room B&B offers visitors a chance to stay in a well-kept historic home from the Antebellum period and enjoy a free-flowing supply of great brews during your stay. Other attractions on the trail include: Inlet BrewBoat – Murrells Inlet, SCDuplin Winery – North Myrtle Beach, SCLa Belle Amie Vineyard – Little River, SCTwelve 33 Distillery – Little River, SC “Both the printed and digital guides provide in-depth insight such as featured brews and bites to try as well as special offerings like outdoor seating or lawns that can accommodate kids and pets. While exploring the breweries, participants will also be inspired by their vibrant locations enhanced with local art, culture and history,” said Visit Myrtle Beach's Associate Creative Director Chris Mowder.