A Mania for Armenia

By Janet Forman
March 10, 2006
Rug designer James Tufenkian wants everyone else to love his native land as much as he does.

Growing up in L.A. in the 1950s, the strongest connection rug designer James Tufenkian had to Armenia was in the kitchen. He'd smell the cardamom, cloves, and cumin in his mother's traditional dishes, and listen to stories of his grandparents' flight from Armenia in the 1890s after a series of massacres.

In 1981, Tufenkian took his first trip to Armenia, and everything changed. "I could no longer enjoy my comfortable life while Armenians were starving, freezing, and at war," he says. "I could do something to help, and I had no excuse not to."

He got involved by doing what he does best. Tufenkian is founder and CEO of Tufenkian Carpets, and in 1993, he opened a factory in Armenia. (Until then, all of the handwoven rugs were made in Nepal.) "We retaught weavers everything their grandparents used to know about carpet-making, but forgot during Soviet times," he says. By 1999, the Armenian arm of Tufenkian Carpets was doing so well that Tufenkian used profits to start a foundation that now supports more than 50 projects, such as recording sacred Armenian music and teaching kids computer skills.

Among the foundation's successes was the Knitting Ladies, a group of 200 women who make comforters and pillow shams. Their handiwork shows up in the latest Tufenkian endeavor: new boutique hotels. "Everyone knew Armenia needed a tourist infrastructure," he recalls. "Someone in the aid community proposed moving mobile homes to the great tourist sites of the country. It was as if he saw Armenia as a crummy little country that should be content to survive in a crummy little fashion."

Tufenkian hired Irish designer Clodagh to help do the interiors of the 14-room Avan Villa in 2001 (from $102). Constructed out of pink tufa stone and overlooking the capital, Yerevan, the hotel is decorated with handwoven 19th-century rugs called kilims and thick Tufenkian carpets. Each morning, Armenian coffee and walnuts are served on a hillside terrace. A year later, he introduced the Avan Marak Tsapatagh on Lake Sevan, two hours northeast of Yerevan. The hotel uses materials that look like they came right from the earth: cave-like flagstone showers, rock tabletops, sinewy wrought-iron posts (from $74). The third hotel, Avan Dzoraget, is in a new building that resembles a castle; it's on the Debed River, near the ancient monasteries of Haghpat and Sanahin (from $73). The modern world feels centuries away. Shepherds drive their flocks down the main street and draw water from a well in the hotel driveway. Tufenkian currently has plans to open four more boutique hotels, including the Avan Areni, in Armenia's wine country, in the south.

Tufenkian also launched a tour program. On the 12-day Armenia Reborn tour, visitors plant trees, watch children's art classes, meet the Knitting Ladies, and sample Armenia's renowned Ararat brandy ($1,440 per person, not including airfare). Custom single- and multiday trips are also available. "We're exposing travelers to projects and people involved in building a nation out of rubble," says Tufenkian. "We hope that everyone will be uplifted in the process." All hotels and tours are booked through tufenkian.am, 011-374/10-547-888.

Plan Your Next Getaway
Keep reading
Inspiration

A Long Weekend in Tucson Is Hot Stuff

It's 10 p.m. at the Hotel Congress, the neon-lit epicenter of bohemia in Tucson. In Club Congress, the hotel's cavernous nightclub, a local avant-garde French pop singer, Marianne Dissard, is warbling a French song about love's "little lies" with unusual forcefulness. She's accompanied on electric guitar by her husband, the improbably named Naim Amor. But while there's nothing flawed about Naim's guitar playing, there's no mistaking who's the star of this show. A documentary filmmaker and all-around Tucson scenester, Dissard has the martini-sipping crowd of about 75 wrapped around her finger. "Tonight is a very special night for me," she says, squinting through the glare of the stage lights. "I am celebrating the 10th anniversary of when I moved to Tucson. I feel so glad I found this amazing, diverse, artistic city. I love you all." The audience whoops loudly. "You tell it, sister!" one man shouts. Earlier that afternoon, an innkeeper was using similar adjectives to describe Tucson: "It's arts-oriented, tolerant, and culturally diverse," said Jeff DiGregorio, co-owner of the Royal Elizabeth B&B Inn, in a 128-year-old adobe mansion downtown. "I'm biased, but I think we're very intellectual, too." All this enthusiasm can get suspiciously fervent, but there must be something to it. Tucson, 120 miles southeast of Phoenix, has long been known as a laid-back Southwestern cowboy city with near-perfect weather; lately, the town of 510,000 is making more noise. Says DiGregorio, "Tucson has the culture of L.A., but with the intimacy of Santa Fe." The 1930s-era Hotel Congress has one foot in the past and the other in the present. There's an Old West-style bar (the Tap Room), a sleek separate restaurant (the Cup Café), retro rooms, and neon signs throughout. Then again, not everyone wants to sleep above a nightclub. The Royal Elizabeth--or The Liz, as it's known around town--is furnished in a style DiGregorio calls an "antiques medley," where pieces from the Victorian, craftsman, and art deco eras casually coexist. DiGregorio, a Tucson native, and his partner, Chuck Bressi, were living in Washington, D.C., when they saw the building online and bought it sight unseen. Two weeks later, they moved to Tucson and got to work. Bressi handles the books and the cooking--and amuses guests with his quiet wit. DiGregorio, meanwhile, is a walking encyclopedia of downtown history. He also always seems to be around to help when it's time to make dinner plans. The restaurant where he's most likely to send guests is the nouveau Mexican Café Poca Cosa. Suzana Davila, the café's waifish chef, is a former model from Guaymas, Mexico, and she imported her love of mole, a rich sauce made with chocolate, red wine, and chilis. Handwritten chalkboard menus at each table change daily. If a diner gives Davila carte blanche, she'll recommend her favorite: a chocolateless Oaxacan mole verde--made from pumpkin seeds, pistachios, cilantro, and serrano peppers. Another part of downtown, along 4th Avenue, is considerably funkier. There are counterculture bookstores, and, this being the Southwest, there are shops selling therapeutic crystals. The unofficial mayor of the avenue is Dominique Francesca. She's often found standing in the doorway of Café Jinx, surveying the scene. Francesca is also an artist and photographer, and the café's expert cook; her baby spinach frittata and dark French Roast coffee are hits with the rock bands rolling through Tucson. Francesca hasn't always been a fixture here, though it often seems that way. She explains that she spent half of the '90s "getting my head together" on a road trip in her Chevy Suburban. Upon arriving in Tucson, she ditched her Suburban for a room at the Hotel Congress, and met artists who convinced her to settle in town for good. "The city has quite a funky groove," she says. "I guess I sort of feed off it." A mission beyond downtown Like so many Western cities, Tucson has its share of sprawl. It's worth braving for the ghostly San Xavier del Bac Mission (1950 W. San Xavier Rd., 520/294-2624, free), near the Tohono O'odham reservation southwest of town. Built by Franciscans in 1797, the white adobe church has spectacular arches, domes, and towers. One of the better craft stands outside the mission is a Hopi jewelry shop called Loo-Lol-Ma's. What stands out are the fetishes, alabaster Zuni charms that come in different animal shapes. Lodging   Hotel Congress 311 E. Congress St., 520/622-8848, hotelcongress.com, rooms from $69   Royal Elizabeth B&B Inn 204 S. Scott Ave., 877/670-9022, royalelizabeth.com, rooms from $115 Food   Café Poca Cosa 88 E. Broadway Blvd., 520/622-6400, Oaxacan mole verde $18   Café Jinx 344 N. 4th Ave., no phone, spinach frittata $4

Inspiration

Vintage Fashion in Vancouver That Qualifies as New

Two Vancouver neighborhoods--the Gastown district and South Main--are emerging as hubs for boutiques with reworked vintage clothing. "Designers for our shop use fabrics like curtains and crocheted afghans and create new items out of them," says Wendy de Kruyff, owner of Dream, in Gastown (311 W. Cordova St., 604/683-7326). Most of those designers are locals like Kim Brower, whose labels read 100 PERCENT RECYCLED--TRY IT! She took a green tank and enhanced it with embroidered flowers and denim detailing along the hemline and sides ($50). Dream's accessories are given the recycled treatment, too: Suzanne Cowan makes photo albums from old LPs ($61); Mishi Perugini uses candy wrappers to create wallets ($19). Two miles southeast of Gastown, in up-and-coming South Main, a number of chic boutiques line Main Street. Chief among them is Eugene Choo, with its sleek SoHo sensibility (3683 Main St., 604/873-8874). The store specializes in pieces that don't try to hide their roots: An A-line trenchcoat dress by Toronto designer Preloved prominently displays the original London Fog and Pierre Cardin labels ($127), and Vancouver designer Erin Templeton reconfigures leather miniskirts into purses ($174). Regular menswear selections include navy-and-white blazers made out of old sweatshirts, and gray jackets constructed from chinos ($100-$122). With pop-art rugs and graphic print wallpaper, South Main's Mod to Modern has the groovy vibe of a '60s rec room (3712 Main St., 604/874-2144). Sadly, the store's fabulous '60s and '70s lamps aren't for sale. "As you can imagine, the supply of good furniture is pretty limited around here," says owner Michelle Bergeron-Mok. "But how about that dress?" She's pointing to a piece from her own line, a stretchy halter dress adapted from clothing picked up at thrift stores ($85). Her latest designs also include remade sweaters, using hand-cut wool in earth tones ($95-$145). Mod to Modern sells repurposed accessories, too, such as zippered wallets made out of thin inner tubes ($19) and necklaces mixing both old and new beads ($30). At Barefoot Contessa, tea towels and silky slips--and the white picket fence used as decoration--create a '50s feel (3715 Main St., 604/879-1137). Pastel sundresses made from recycled cotton fabrics couldn't be more girly ($130). The shop also carries jewelry, in the back, underneath an antique refrigerator door. Aspiring Doris Days will fall for flower brooches fashioned, naturally, from vintage fabrics ($23). Vintage for real At DeLuxe Junk Co. in the Gastown district, period accessories are paired with vintage duds--a faux-Prada purse in green vinyl ($30) and ropes of bright plastic and glass beads ($7) add flash to a strapless black gown ($26) with a bow-tie front (310 W. Cordova St., 604/685-4871). For guys, there are wool trousers, silk ties, and the occasional conversation piece, like a 1970s leather fish-scale jacket ($59). Front & Company, the 13-year-old anchor of the South Main strip, has a reliably massive selection of clothing, accessories, and housewares (3742, 3746, and 3772 Main St., 604/879-8431).

Eat Like a Local: Prague

In terms of its Gothic cathedrals and quaint cobblestone streets, Prague clearly ranks with any European capital. The food, however, has always been another story. Prague is still no Paris, but it's no longer ridiculous to mention the two cities in the same sentence. In Old Town, the six-month-old Lehká hlava café defies a pork-and-potatoes stereotype by serving fantastic vegetarian food. The name translates as "light head," and the decor is a mind-trip of the first order, with coconut-shell spotlights, plush booths, and an arched sky-blue ceiling lit with hundreds of tiny faux stars. They actually twinkle, or at least sort of throb. A hearty sweet-and-sour vegetable stir-fry, with glazed zucchini, carrots, and smoked tofu, comes with a side of couscous ($4.50). Also a newcomer to Prague's city center, Brasserie M hides on an overlooked street behind a massive Tesco department store. The French owner, Jean-Paul Manzac, was head chef at the Prague Marriott before opening his modern bistro last September. The onion soup is topped with gooey melted Comté cheese and emboldened with a shot of port ($5), and the buttery duck confit serves as comfort food for homesick Parisians ($13). Desserts maintain the high standards: Manzac uses his father's recipe for a slightly smoky chocolate mousse ($5.50), made with a secret ingredient he challenges everyone to guess. Armagnac, perhaps? Another new French restaurant lurks behind the awkward name Perpetuum/Prague Duck Restaurant. One of the country's most beloved specialties, duck, is prepared with haute French techniques: The pan-seared duck foie gras is accompanied by a sweet caramelized pear and an aromatic thyme sauce ($13); the ginger-scented wild duck fricassee comes with locally grown carrots, zucchini, and celery ($14). Old-school Czech desserts usually found only in Grandma's kitchen or traditional bakeries are also dressed up: Look for the buchta roll, filled with plum compote and covered in vanilla-infused cream ($4). Perpetuum has the city's most comprehensive selection of quality Czech wines; whites from cult producer Dobrá Vinice are among the country's finest. Great continental cuisine makes sense, given Prague's location in the middle of Europe. More unusual is the current emphasis on Asia. Many restaurants have higher profiles, but Old Town's Yami has earned a following for its unorthodox fusion roll, a single-serving, burrito-size log of maki sushi stuffed with a variety of ingredients. One of the best versions is the Mermaid, an inside-out roll filled with shrimp tempura, avocado, crab, cucumber, and teriyaki sauce and coated with bread crumbs ($8). Beyond the city center, in the otherwise sedate Vrsovice neighborhood, year-old Valleta comes across as humble, with rustic wooden tables and paper napkins, and only a few cookbooks for decoration. Don't be fooled. Originally from a village in Southern Bohemia, chef/owner Filip Blazek fashions creative menus around seasonal ingredients. Many of Blazek's savory dishes have sugary notes, including a broccoli cream soup with sweet hazelnut dumplings ($1.75) and a roast lamb with sheep cheese and jam-like tomato preserves ($10.50). Mozaika, in the nearby 19th-century Vinohrady neighborhood, is a long, narrow restaurant with romantic lighting and a number of intimate tables for two. Expats flock here, however, for some rather unsexy fare: Prague's best hamburger. It has tons of grilled onions, button mushrooms, and a mound of melted cheddar cheese, all served on a homemade spinach bun ($7.50). It wouldn't be Prague without pivo, or beer. There's an unpasteurized version of Pilsner Urquell that's only available in the Czech Republic--a secret, even to most Czechs. Found at special "tank" pubs, which store the beer in sealed cylindrical tanks, it tastes far fresher than the exported version. Bredovský dvur, a block from Wenceslas Square, sells half-liters for $1.25. This is an unfussy place, and a plate of pork ribs, slathered in honey and herbs and slow-roasted until the meat falls off in massive chunks, accompanies the beer perfectly ($7).