Here's how it began: Hotel concierges at the Fairmont Hotels & Resorts chain reported to their bosses about a trend they were noticing. Young couples, having only gone on a few dates with each other, were taking overnight trips together.
Folks at the luxury chain's Canadian branch became curious. They did a survey of users of the online personal ads at Lavalife. More than 27 percent of men and 19 percent of women said they would hit the road with someone only a month into dating, according to a story in Toronto's Globe and Mail that's headlined Get a Room.
Fairmont calls these folks "holidaters" (groan) and has since debuted "icebreaker" vacation packages catering to this crowd (www.fairmont.com/promotions/holidates). The packages go easy on the romance (no roses), but yet are heavily loaded up with activities, such as ice-skating, sundown picnics, and zip-line racing. Rates start at about $389.
[via World Hum]
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