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Hotel We Love: Jupiter Hotel, Portland, OR

By Liza Weisstuch
June 4, 2018
Overview of Jupiter Hotel portland oregon
Courtesy Jupiter Hotel
A rebooted motor lodge offers classic, homey Pacific Northwest style on a pop art bender.

Log cabins are to the Pacific Northwest what skyscrapers are to Manhattan and adobe houses are to Arizona, but if you think a hotel in the center of Portland, Oregon, is gonna offer classic log-cabin lodgings, think again. The city known for its creativity and eccentricity has accommodations that are true to form, and Jupiter Hotel is perhaps the most representative of Portland's originality and zany energy. 

THE STORY

Originally opened in 1964 as a motor lodge, the building was bought in 2004 and spruced up in a style that hints at a log cabin motif but also flies in the face of it, thanks to rooms appointed with creative, modern furniture. With all the rooms' entrances lined up along outdoor corridors, it has a distinctive retro charm, but that's where the vintage element ends. The sweeping, airy window-lined lobby doubles as a 24-hour gallery, with works by local artists changing every two months. If your visit falls on a first Friday of the month, partake in the neighborhood's art walk-around, when the hotel and many other nearby venues offer free wine and bites.  

THE QUARTERS

In standard Portland fashion, creativity reigns supreme. The rooms have an underlying Scandinavian minimalism about them, all clean lines and bright colors down to the turquoise remote control, but a Pop Art vibrancy ensures that a stay here is an engaging affair. For instance, giant chalkboards hang from the doors, with signs encouraging you scribble a masterpiece and post a shot of it on Instagram. Just don't forget to tag it: #jupiterhotel.

Sleep options include one bed and two, and each of the 81 rooms is adorned with its own unique, colorful mural. And in a cute nod to Portland's all-inclusive attitude, there's a copy of The Four Agreements: A Practical Guide To Personal Freedom, a treatise on creativity and happiness based on ancient wisdom, in the bedside nightstand's drawer. 

THE NEIGHBORHOOD 

The hotel is located in what's locally known as LoBu (shorthand for Lower Burnside) and more technically referred to as Central Eastside. It's something of a destination for foodie types, as it's home to the celebrated Le Pigeon, which offers French-minded fancy food in a decidedly informal setting. It's the flagship restaurant from two-time James Beard Award-winner Gabriel Rucker, who opened Canard, an equally French-inspired cafe-style eatery, right next door to Le Pigeon in April. The Jupiter's sister property, Jupiter NEXT, which opened in June, features Hey Love, a casual all-day/late-night restaurant/bar/lounge specializing in warm-weather-inspired food. And for quick convenience, Plaid Pantry is just three blocks away. Vintage shops and a handful of design-minded businesses also keep the neighborhood buzzing. 

THE FOOD

The hotel doesn't have its own eatery, but it sits adjacent to Doug Fir Lounge, a bar/restaurant/music-venue hybrid that's open from 7:00 a.m. until "late," with a 3:00 p.m. happy hour in between and live music every night in the downstairs performance space. (Concerts are ticketed.) The restaurant dishes out elevated pub fare made with seasonal ingredients as well as craft beer and cocktails. Call in an order for takeout and relax in your room, or stick around and mingle with locals, as it's a popular hangout with a lively patio scene. It's worth noting that there's a delightfully stylish, slightly kitschy log-cabin-meets-lounge look to the place. Expansive logs make up the bar-top, the walls and even some of the furniture.  

ALL THE REST

Of the hotel's 81 rooms situated in several sprawling buildings, 41 are located on the "chill side," out of earshot of Doug Fir's many patio revelers. Those rooms fetch a slightly higher rate than the bar-side rooms, so be sure to note your preference when making reservations. Also, to help you feel like a local during your stay, you can rent one of the hotel's bicycles and see the city on two wheels, alongside the many, many other urban bikers occupying the streets. Rates are $35 per day or $10 an hour. 

RATES & DEETS

Starting at $139 for the bar-side rooms and $149 for the chill-side rooms. 

Jupiter Hotel
500 E. Burnside Ave.
Portland, OR 97214
(503) 230-9200 / jupiterhotel.com

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Inspiration

#BTReads: ‘Eating My Way Through Italy’

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Inspiration

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The Freedom Trail runs around and adjacent to hotel's Downtown Crossing, a centrally located maze of mostly retail-lined streets, but the district, just up the street from Chinatown and Emerson College, is anything but fusty. The old-world architectural details of many of the buildings are preserved, but otherwise it's a thoroughly modern shopping area with "ambassadors" lingering on the partly cobblestone streets to guide visitors and outdoor tables for loitering in warmer months. In other words, it's a welcoming area for tourists visiting the city who want to stay in luxury just steps from American history. THE STORY The Godfrey, a small national boutique hotel chain, has its flagship property in Chicago. Boston, which has 242 rooms and opened in 2016, is the second property. Others include Tampa and LA.) It's located in two thoughtfully combined and renovated 110-year-old buildings that are listed on the National Historic Registry. Having once housed corporate textile and fabric trade offices on the upper floors and retail outfits on street level, they're credited with having had a historical impact on the city's once lively commerce. THE QUARTERS Despite being located in a densely-packed urban center, the rooms, which are appointed in neutral shades of grey, beige, charcoal and green, with tartan headboards tossed in for good measure, get plenty of light thanks to floor-to-ceiling windows. Rooms range in size from a standard size to a slightly larger double queen (two beds) to a larger studio king, which features a pullout couch, to sprawling corner suites on the top floor. Mini-fridges are not set up in the standard rooms, but they're available upon request, a thoughtful way to cut down on energy, an underlying mission at the property. The hotel pulled out all the stops where technology is concerned. Each room has a 55-inch LCD televisions with smartphone-to-TV streaming capability for your own Netflix and Hulu accounts, Bluetooth-compatible Bose wireless speakers, and Keurig coffee makers. Spacious bathrooms have a luxurious feel, plenty of counter space, and neat design touches like deep basin sinks. High speed WiFi and bottled water are free. THE NEIGHBORHOOD Suffice it to say you can’t be more centrally located in Boston than Downtown Crossing, a mix of gorgeous historic buildings and lots of familiar stores. There’s a number of restaurants and pubs nearby, and Chinatown is a few blocks away, but it’s primarily a retail district, so it’s very quiet late at night. The hotel is walking distance from the sprawling Boston Common and a stone’s throw from all four subway lines. (They’re designated by color here: the Red Line, Green Line, Blue Line, and Orange Line.) THE FOOD The Godfrey is certainly not a big property by hotel standards, but when you hear about its varied eating and drinking options, you'd be forgiven for thinking otherwise. First things first: coffee. A George Howell Cafe is connected to the lobby. Howell's name may not be as familiar as Howard Schultz's but it should be. In the 1970s, long before Starbucks, Howell founded the Coffee Connection and pioneered the specialty coffee movement, even coming up with the Frappuccino, which he based on the frappe, a classic New England milkshake. The drink became part of Starbucks' repertoire when the company bought Coffee Connection in 1994. Today the cafe features a range of specialty drinks and locally made pastries and sandwiches. Baristas explain the nuanced flavors of different single estate beans. The dinner option is Ruka, a creative Japanese-Peruvian fusion spot that features creative dishes and drinks in a lively, colorfully appointed space. And for a nightcap--or afternoon tipple--the lobby bar, helmed by forward-thinking barmen, offers seasonal cocktails amid the marble columns of the high-ceilinged space, which has tall windows facing the buzzy street. Belly up to the marble bar or hunker down on one of the stylish chairs or couches. ALL THE REST There's a 24/7 fitness center, but the hotel offers other outdoor options for getting active, too. You can borrow a bicycle for free or tag along with the "running concierge," who'll lead you on a fast-paced tour through the Boston Common or along the harbor. RATES & DEETS Starting at $199 The Godfrey Hotel 505 Washington StreetBoston, MA 02111 (617) 6494500 / thegodfreyboston.com

Inspiration

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Inspiration

A Sneak Peek at the High-Tech Hotel Room of the (Near) Future

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Some digital programs and amenities are designed as a matter of convenience, others are intended to ensure guests can feel like they’re in their home away from home when they’re on the road, complete with creature comforts like one’s personal Netflix account streaming right to the television. And other initiatives yet are created to astonish. This tends to involve robots, artificial intelligence, or some other ultra-high-tech wonder. Want to do yoga in your room? Program a smart mirror to instruct you. But for the most part, it’s just hotels doing their part to keep up with the rest of our everyday lives. Deanna Ting, hotels editor at Skift, a travel trade organization and publication, commends Starwood, calling out Aloft in particular, for it being an early adopter. She notes that Marriott’s approach is to work with Legrand, Samsung, and other electronic brands to incorporate voice activation and take personalization to the next level, but these early implementations are merely just a suggestion of where the technology can go. But she warns to not to be too swept away by Jetsonian elements.     “If something sounds outlandish, it probably is. In terms of guest experience, the biggest tech trend to keep an eye on is deployment of smart hotel rooms," she told me. "Some chains are doing it to various degrees. Hilton’s idea of internet of things is to put control of rooms in guest hands.” YOUR SMARTPHONE: THE KEY TO THE HOTEL ROOM OF THE FUTURE Indeed, to enhance guest experiences, Hilton’s services include choosing a room through the app, which is available to any Hilton Honors member. (The awards program is free to join.) Josh Weiss, Hilton's VP of Brand and Guest Technology, explains that the app lets you control the room before you even arrive. 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It’s a convenient, comfortable ways to stay fit,” he said, explaining guests can stream fitness instructions on their television. It won’t replace fitness centers, it just gives another option to guests who prefer privacy. Weiss also notes Hilton’s focus on sleep. "In terms of the Internet of Things, there are devices for white noise and sound isolation," he said. "We’re working on making them compact and scalable so guests everywhere can enjoy them.” FROM VIRTUAL REALITY TO THE REALITY OF A HOTEL STAY Best Western Hotels & Resorts, another mega-chain, uses virtual reality to allow guests to experience the hotel pre-arrival, allowing guests to see layout online and give a sense of what they’ll experience at the property. “It’s more than just a static picture, they can sense it,” said Ron Pohl, Best Western's Senior Vice President and Chief Operating Officer. Other initiatives include using the Echo Dot to ask about the weather or request extra towels be delivered. “We’re all connected 24/7, so how can we apply that to apps, to the phone, to make it feel more like home. Expectations are set at residence, and people want the same capability when traveling,” Pohl told me. “If you come into hotel, we want to identify who you are without you having to tell us. We’re always looking at how to inform before you ask, so we ask you. Then we can send things based on what we know, like notification of a seafood special in the restaurant, or something going on in the area.” He also noted that the hotel industry is merely following trends set by other industries. “Before hotels dictated how they communicated with customers. Today customers are driving that, they decide when they want to talk to the hotel. Automation caused that. People would rather do it themselves and not rely on other humans. It adds to ease of the customer experience. We call it 'frictionless,' from booking through departure.” ARTIFICIAL INTELLIGENCE DELIVERS REAL SERVICE Speaking of note relying on other humans, Caesars Entertainment Las Vegas Resorts implemented a 24-hour virtual concierge that can, in typical Vegas fashion, perform some over-the-top feats. Michael Marino, Chief Experience Officer, describes it as a remote control—with artificial intelligence-- for stays at over 10,000 rooms across several Las Vegas resorts. (Plans are to roll it out to the rest of the properties later this year.) Her name is Ivy and she’ll greet you with a welcoming text upon arrival. After that, she’s capable of making reservations for restaurants and each hotel's spas, booking tickets for shows, ordering food that can be delivered anywhere on the premises, even the casino floor. It’s so efficient and engaged that people have been text it soliciting advice. 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