David Neeleman

March 1, 2006
0604_dneeleman
JetBlue's CEO answers our questions

Window or aisle?
Jumpseat. When I'm flying on planes I like to hang out in the back with the flight crew and help serve the customers. Some days I'd rather sit and watch TV, but I learn a lot from hanging out with our customers and crew. I think it's time well spent.

The last thing I ate from a minibar?
I'm a budget traveler. I'm too cheap to buy anything from a minibar. I won't pay two bucks for a candy bar.

I won't leave home without...
My Blackberry charger and a calculator watch. The charger because if I run out of juice I can stay connected and my watch because I'm always thinking about new deals so I've got to have it to run the numbers.

The best trip I've ever taken? And why?
Paraty, Brazil. It's an over 400-year-old town with a bunch of little islands off the coast. I was there with my family and on the way home we stopped at the Embraer factory and looked at our new planes being built. It was a great trip.

My dream trip?
I've been trying to get my wife and family to go to Rome. I'm a Christian history guy so I'm interested in visiting the museums there. The movie or book that inspired me to pack my bags? Southwest Airlines annual report.

My greatest travel pet peeve?
No TV's on airplanes that aren't mine. It's just boring. There's got to be something in the seatback that entertains people, not some three-month-old movie that's ten or twelve rows away.

How I deal with jetlag?
I don't really get jetlag. When I get to the place that I'm going to, I never sleep out of rhythm. If I've been up all night and I get to my destination at ten in the morning, I don't go to bed. I wait until it's the hour to go to sleep, and even if I go to bed early, like eight or nine o'clock, I just fight through it. Don't ever arrive at noon, go to sleep and wake up at five in the afternoon--you'll never get over it. You'll be up all night and the cycle will continue.

If I could travel with any living person...
My father. He's getting along in his years and we've got precious time over the next ten or fifteen years. I'd like to spend as much time as I can with him. He travels a lot and knows the world, like every great restaurant to go to. He's a blast to travel with.

I'll never go back to _________And why?
I'm not a very picky traveler. I'm not someone who needs to stay in the best hotels. Every place I go I find interesting. I can't think of anyplace that I've been that I wouldn't go back to. India's an interesting place. I've never been there, but my dad claims that his best two days in India was the day he visited the Taj Mahal and the day he left for home.

If I could be anywhere right now...
I wouldn't want to be anywhere but where I am now.

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Travel Tips

Flying Business Class Overseas

Last fall, two new airlines began flying New York-London routes, with not a coach seat between them. In planes that normally accommodate 200, MAXjet and Eos placed 102 and 48 seats respectively. All passengers fly in business class, with no middle seats and more space than coach, including nearly double the legroom. On Eos, seats even recline into totally flat beds. To make a splash, they undercut the competition. MAXjet's one-way fare currently starts at $679, about the same as what British Airways, United, and American charge for a walk-up coach fare. In January, MAXjet even ran a $999 sale for round trips. On Eos, where seats are two inches wider than MAXjet's, flights normally cost $3,250 each way--still more than $1,000 less than the average New York-London business-class seat. Eos and MAXjet's routes are limited. They fly between JFK and London Stansted, which both happen to be hubs for popular low-fare carriers--JetBlue at JFK, EasyJet and Ryanair at Stansted. Both carriers plan on expanding; MAXjet begins flights to Stansted from Washington-Dulles this month. The upscale upstarts represent only one way for folks to fly in business- or first-class without paying full price. Starting at $25 a month--or $197 a year--First Class Flyer sends subscribers a monthly e-mail newsletter of upgrade strategies and deals on upper-class tickets that airlines don't publicize (888/980-9922, firstclassflyer.com). Last December's issue highlighted a business-class special on Iberia: $2,200 for round trips to Madrid from Chicago, Miami, or New York--about half what you'd tend to pay to make the trip from Chicago. There are also agencies that have contracts with dozens of airlines (particularly foreign carriers) and specialize in discounting upper-class seats. By booking through AccessFares (888/318-4287, accessfares.com) or 1st-Air.Net (585/383-4470, 1st-air.net), you'll save at least 20 percent, and sometimes as much as 50 percent. Recent searches at 1st-Air.Net turned up a business-class round trip from Boston to Tokyo on Korean Air for $5,370 (the published fare was $7,850); as well as Los Angeles-Tahiti round trips on Air Tahiti Nui for $2,890 in business class and $5,195 in first class (published fares: $3,595 and $8,095 respectively). Discounted or not, a first- or business-class seat still costs a big chunk of cash. To be sure you're getting the most for your money, request quotes from travel agents and tour operators that specialize in your destination. NTA America, for example, has access to discounted business-class fares to Japan (800/682-7872, japanvacation.net). Finally, don't overlook the tried-and-true method of using frequent-flier miles for free upgrades. Many airlines will bump you up in exchange for as little as 15,000 miles. Subscribe to your carrier's e-mail list to receive notices about specials.

Travel Tips

Picking the Right Spanish Parador

As the renovation project continues, it may be difficult to discern which paradores underwent a carefully considered redesign, and which merely got new curtains and carpeting. How do you find the gems? Do your homework online At parador.es, the official site, search by style (monastery, castle, historical site) and/or services (pool, playground, tennis). "Modern" style means the building isn't old--therefore, no palaces or castles. To find a recently renovated centuries-old building, cross-search something like "convent" with a modern amenity, such as a pool. Each property has a gallery of photos. Skip them at your peril. Go to the source "Contact the paradores' main office and ask when the hotel was redesigned," says designer Pascua Ortega. Make inquiries with the reservation center, either by e-mail (reservas@parador.es) or phone (011-34/91-516-6666). Play favorites Designer Jaime Beriestain also renovated the Parador de la Seu d'Urgell, and Ortega had a hand in the more modern ski chalet Parador de Vielha. (Both are in the Pyrenees.) Call in help Marketing Ahead, the U.S. marketing firm that works with the parador system, can make your reservations and plan itineraries for no additional fee (marketingahead.com, 800/223-1356). Shop for discounts Many paradores have rates as low as $109. (The ones in this story start at $133.) You can do even better. At parador.es, click on Special Promotions for discounts such as the five-night card: You pay $515 for five nights at any of the 89 participating hotels, whether it's a five-night stay at one parador or consecutive one-night stays at five different ones.

Travel Tips

Planning a Caribbean Vacation

What you'll find in this article: Caribbean trip planning advice, St. Lucia restaurants, St. Lucia hotels and resorts, snorkeling, and other activities in St. Lucia After three years of law school and several grueling weeks preparing for the bar exam, Jenny Meader and Heather McKinney, of Little Rock, Ark., are ready for some R&R. Both are in their early thirties, having worked for several years before heading back to school, and are looking to steer clear of a spring break bacchanal. "We're planning a Caribbean vacation before we become responsible adults again," Jenny wrote to us. "No more briefing, no more blue books, no more teacher's dirty looks." Heather and Jenny have hefty loans to pay off and hope to keep expenses to a minimum, with a budget of $2,500 each for about five nights. "We'd like to leave sometime around April 7, when the bar exam results come out," says Jenny. "The trip will either be a celebratory one, because we passed, or one where we find a new career selling seashells by the seashore." Picking the right island is the first task. We start by asking what they see when they imagine their ideal locale. "Sandy beaches," Jenny responds, "with clean, clear water, friendly locals, and good food." Heather adds that they'd also like to do some hiking. "Being near the beach and the rain forest would be amazing," she says. "We intend to go hiking and snorkeling." The island also has to be a safe, stress-free place for single women. And finally, they're looking for a stylish, welcoming place to stay with air-conditioning and, ideally, a kitchenette. It's a tall order, especially considering their money constraints and the fact that they're traveling at the tail end of high season. We first suggest St. John, one of the U.S. Virgin Islands. Not only is the island mostly undeveloped, two-thirds of it is a national park, with fantastic beaches and easy day hikes. But there are a few drawbacks. St. John is popular for cruise ship excursions, and well-known beaches such as Trunk Bay can get crowded. More cons: St. John doesn't have a true, classic rain forest with towering old trees; and, perhaps most critically, inexpensive rooms with A/C are scarce. Jenny is intrigued with what she's heard about the "Nature Island" of Dominica. It certainly has a legitimate rain forest, along with challenging hikes at altitudes high enough to keep mosquitoes at bay. There aren't a lot of tourists, which sounds good, but they stay away largely for the same reasons Heather and Jenny might--the beaches are either rocky or too far from the hotels they'd find most comfortable. And the main town, Roseau, is full of old, worn-looking buildings and might be a turnoff. While discussing the options, Jenny and Heather discover their priorities don't entirely match. "I'm sold on Dominica," says Jenny, "but Heather doesn't want to give up the beaches. Is there someplace that's a cross between Dominica and the Virgin Islands?" The solution is St. Lucia, famous for the two giant oceanside peaks known as the Pitons, with wonderful white-sand beaches and a variety of accommodations. We recommend staying in the shadow of Petit Piton, at the southern end of the island, near the fishing village of Soufrière. There are plenty of beaches and hiking opportunities, and it's away from the traffic and large hotels of capital city Castries. Before they settle on the Soufrière area, we offer up another choice on St. Lucia's east side, the Fox Grove Inn, which rents hotel rooms and apartments, only some of which have air-conditioning. And considering the location, they'd definitely need to rent a car, something they'd rather not do, at least not for the entire vacation. Upscale Soufrière resorts such as Anse Chastanet and Ladera are out of Jenny and Heather's price range, but might be worth visiting for a meal or a swim. At our suggestion, they consider two retreats in the mountains outside town, Crystals Guest Cottages and Stonefield Estate Villa Resort. Jenny and Heather are instantly infatuated with the latter's 19 villas--with kitchens--spread over 26 acres; paths trace lines among the mango trees and other greenery. "It seems to be exactly what we want," says Heather. "It's away from the bustle, and how could we not be excited about the amazing views?" They especially like that airport pickup is included in their package, and that all guests can ride a daily shuttle into Soufrière and to the beach at the Jalousie Plantation resort, each about ten minutes away. They decide to delay their trip until after April 15, when the resort's rates drop. And then they splurge, going for a package that includes massages and a larger, ocean-view villa. "The regular deluxe suite was sold out for our dates, so we upgraded to the luxury suite," says Jenny. "We get our own private swimming pool!" Finding reasonable airfare winds up being fairly easy, in part because Jenny and Heather shifted their dates to after spring break. A few Internet searches make it apparent that U.S. Airways has the best fares out of Little Rock: $630 round trip, with stops in Charlotte and Barbados, about $100 less than other carriers for the same dates. Satisfied with that rate, they decide against trying to save some cash by flying out of a bigger hub such as Memphis or Dallas; it isn't worth the trouble. "We definitely want to experience some of the local culture, especially in terms of cuisine," says Jenny. Camilla's, an unpretentious, second-story restaurant with balconies overlooking downtown Soufrière, has excellent dinners (lobster thermidor, creole chicken), as well as burgers, sandwiches, and salads for lunch. The Stonefield's own Mango Tree restaurant specializes in fresh seafood, and every Thursday night hosts a fun barbecue ($35). To stock their kitchen, Jenny and Heather will need to take the shuttle into Soufrière and walk to the markets on Bay Street, a block off the waterfront. They'll find all the basics, as well as island vegetables such as dasheen (similar to a potato) and callaloo (for a delicious spinach-like soup). Jenny and Heather will want to get out of the Soufrière area at some point and are leaving the option open to rent a car for a day or two. While most agencies are at or near the airports, Ben's West Coast Jeeps and Taxi Services is in Soufrière and rents cars from $60 a day. (Foreigners on St. Lucia have to get a $21 driving permit, purchased through the rental agency.) With a car, Jenny and Heather can drive to the weekly party known as Friday Fish Fry, when the village of Anse La Raye closes off several streets, and fresh seafood and lobsters are grilled to the beat of Caribbean music. (A cab from Stonefield will cost about $30 per person each way, so it's cheaper to rent a car.) They could also drive to the Enbas Saut Waterfall Trail, which leads through rain forest and over steep steps to falls that double as a popular swimming hole. Lucky hikers catch a glimpse of St. Lucia's rare national bird, the Amazona versicolor. Even at a good pace, hiking the entire Edmund Rainforest Trail, not far from Enbas Saut, can take three hours. But the walking is easy and straightforward, and it's not essential to do the entire hike to spot orchids and bromeliads clinging to trees, along with occasional panoramas of the coast and St. Lucia's tallest peak, Mount Gimie. Deep into the planning, after they've booked airfare and plotted a day-by-day itinerary, the women conclude that five nights just isn't going to cut it. "We're concerned that we won't be able to do everything we want," says Jenny. "So we're thinking about staying two more nights." Changing their flights means $100 more per person--not the end of the world. They stick with Stonefield for five nights, but want something less expensive for the two extra nights, perhaps even camping. Then they book a hotel in northern St. Lucia that they had dismissed earlier: Coco Kreole, where rates start at $85. "It's an inexpensive way to extend our stay," says Heather. "And the location, near all the action in Rodney Bay, gives us a nice change of pace after Stonefield." Making a vacation longer is hardly against the law--and returning to life as responsible adults can wait. Surprise! Jenny and Heather will enjoy a Rainbow Reef snorkeling package, free of charge, thanks to St. Lucia's luxurious Anse Chastanet resort. The package includes an excursion to nearby reefs and a plantation lunch with creole specialties. A water taxi picks the ladies up and drops them off at the Soufrière port. Bring an underwater camera! Transportation Ben's West Coast Jeeps and Taxi Services 758/459-5457, westcoastjeeps.com, car rentals from $60 Lodging Fox Grove Inn 758/455-3800, foxgroveinn.com, from $55 Crystals Guest Cottages 758/384-8995, stluciacrystals.com, cottages from $120, seven-night package from $850 Stonefield Estate Villa Resort 758/459-7037, stonefieldvillas.com, weeklong package for two from $1,225, $60 per person per day for breakfast and dinner Coco Kreole 758/452-0712, cocokreole.com, doubles from $85 Food Ladera 758/459-7323, ladera.com, Sunday buffet brunch $20 Friday Fish Fry Anse La Raye, anselaraye.com, $8 Camilla's 758/459-5379, lobster thermidor, $31 Activities Anse Chastanet 758/459-7000, ansechastanet.com, Rainbow Reef package $45 Enbas Saut Waterfall Trail trailhead at foot of Mount Gimie, six miles east of Soufrière, $10 Edmund Rainforest Trail Edmund Forest Reserve, on road to Fond St. Jacques, $10 How Was Your Trip? The Reazer family, who we coached in July/August on a 25-day road trip, loved staying in unusual places, like this yurt in Oregon's Fort Stevens State Park. "It had a futon, bunk beds, and heat--which we really needed," says mom Laura.

Travel Tips

Sir Richard Branson

Window or aisle? When forced to make the choice, I prefer aisle. This lets me get up and move around the cabin without bothering anyone. I find this is one of the best way to meet interesting people. The last thing I ate from a minibar?I try to stay away from the minibar, because it's my experience that once you start into a minibar, it's hard to stop. But, there are occasions when I have a certain craving, or am just plain hungry. At those times, I usually have every intention of staying healthy, planning to choose some nuts, or fruit juice. More often than not, I usually end up eating the chocolate. I won't leave home without... My cell phone. It lets me travel whenever I have to, and still be connected to all the businesses. But it is the most important item for me, because it is my lifeline to my family. No matter where I am, I can speak to them throughout the day, letting me stay more than in touch. The best trip I've ever taken? And why? My trip on Virgin Atlantic's inaugural flight in 1984. It was the first step in building what I've always known was possible--an airline that provides great service at a great value. My dream trip? My dream trip is into space. I'm planning to launch with Virgin Galactic in just a few years. The movie or book that inspired me to pack my bags? Bill Bryson, A Short History of Nearly Everything. I recommend this book as a must read for everyone. My greatest travel pet peeve? My greatest travel pet peeve is when luggage takes forever to come out into the baggage area. I hate waiting, especially at that point when I just want to get off and start my trip, or I'm anxious to get home. How I deal with jetlag? I don't believe in jetlag. It's mind over matter. Working out, eating right, drinking water, getting enough sleep, and good living is the way to deal with jetlag. And, I must say, if you fly the right airline, it isn't an issue. If I could travel with any living person... Nelson Mandela. I'll never go back to ____________ And why? I never say never when it comes to traveling. If I love a place, I can't wait to go back. If I don't love a place, I'll go back to find what I missed. If I could be anywhere right now... With my kids.