I'll be the first to admit it: For all the constructive potential of Facebook (facebook.com)—making travel contacts, generating news, professional networking, etc.—all I really do when I log on is aimlessly scroll through friends' photos and giggle at silly status updates.
Now, hopefully, my time on the social-media site will be a little more lucrative, thanks to a new application from JetBlue.
The New York-based carrier—which ranked a close second to Southwest last year as "Favorite Airline" in our Readers' Choice Poll—recently unveiled a new rewards program called "Go Places" through Facebook.
Becoming a member is free and easily done on the airline's Facebook fan page.
Once you join, the Go Places app allows you to check in for flights—virtually, using a smartphone, iPad, or other wireless device—at JetBlue terminals across the country. Each time you do so, you'll earn 25 points in the airline's popular TrueBlue loyalty program .
In addition, JetBlue will offer special promotional deals exclusively to Go Places members.
The first of these, which runs through March 1st, will grant 100 TrueBlue points to the first 100 travelers who check in via Go Places at Boston'sLogan International Airport, California's Long Beach Airport, New York City's John F. Kennedy International Airport, and Florida's Fort Lauderdale-Hollywood and Orlando international airports.
Users who check in five times using Go Places before March 1st will get $100 off a JetBlue Getaways package.
Finally, something really worth "liking" on Facebook!
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