Fares: Microsoft mysteriously buys Farecast

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Microsoft bought the airfare-prediction website Farecastfor about $115 million this week. The free service helps travelers decide whether they should buy a ticket now or wait and hope that the price drops. It's not clear what Microsoft plans to do with the company.

We've blogged about Farecast often, from its official debut predictions of domestic airfares to its expanded coverage of international airfares and hotel rates. We'll keep you posted on any future innovations.

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The blog Beat of Hawaii points out which companies control major websites and how consumers need to be aware of possible cross-marketing or manipulation. "What Travel Industry Consolidation and Directional Selling Means To Your Trip Plans"

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