"Flight Shame" Takes Off as the Buzzword of Summer

By Liza Weisstuch
June 26, 2019
Fumes from an airplane's exhaust nozzle
Tigristiara/Dreamstime
Eco-conscious Swedes are opting for train travel over flight, and trying to make the rest of the world do the same.

There are entire websites devoted to foreign language words that have no direct English translation. Shadenfreude—taking pleasure in others’ misery—is perhaps the most familiar example. Or consider cavoli riscaldati, the Italian term for attempting to rejuvenate an unworkable relationship (literally: reheated cabbage). When a person from the Philippines has the urge to pinch something adorable, he has gigil. Now there’s a new term making its way into the lingua franca, the Swedish word flygskam. Translation: flight shame.

A record of climate change activism

The term—and concept—is the product of increased awareness of the environmental impact of flying. Considering the conscientiously eco-minded behavior in Scandinavian countries like Sweden, it’s become slightly taboo to board a flight. This is the culture, after all, that gave us Greta Tintin Eleonora Ernman Thunberg, the activist who made international headlines when, in 2018, at the age of 15, she camped outside Sweden’s parliament building with a sign that read “School strike for climate,” an act that inspired her peers to get more engaged in activism around climate change.

Sweden has instituted an aggressive plan to be carbon-neutral by 2045, a fact that puts its history of frequent air travel in stark relief. According to the Swedish Environmental Protection Agency, the nation’s aviation sector accounted for 1.1 tons of emission per person, five times the global average. It’s not a habit that’s easy to break, either. According to the United Nations, if initiatives to cut other CO2-emitting industries come to fruition, aviation will be the single largest culprit within 30 years.

The impact of social media

When it comes to drawing attention, few tactic work better than social media. On Instagram, @aningslosaininfluencers (translation: “clueless influencer”) chronicles the activity of celebrities who fly too often and too pretentiously. The account has more than 60,000 followers. However, unlike so many disparaging trends on social media, this one has an equal and opposite positive movement. Another new term, tagskryt, has taken hold as a response. Literally “train-bragging,” it’s Swedes’ way of broadcasting their pride in their green effort to opt for the train over flying. The Facebook group Tågsemester.nu has almost 14,000 members who post tips and tales of their train travels. Its Instagram account is packed with photos of people enjoying nature at eye-level, certainly something you can’t enjoy at 38,000 feet.

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Where to Find Free Broadway Shows in NYC This Summer

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Travel Tips

10 Stupid Things Americans Do Overseas

Don't get us wrong: We're darn proud to be Americans, and we don't mind saying so—whether we're here at our New York City headquarters or standing on foreign soil. But unfortunately, we've all seen the embarrassing U.S. traveler abroad: The idiot wearing the "I'm With Stupid" T-shirt while visiting a museum of tolerance, the big shot flashing a wallet full of euros on the Paris metro, or the family that insists on chowing down on American fast food in Rome. How not to be the ugly American? Well, here are the 10 stupidest things Americans do while overseas: 1. DRESSING—AND ACTING—LIKE A TOURIST Traveling is one time when it's actually cool to be a poseur. Try your best to fit in with a country's style of dress and customs by ditching the fanny packs, visors, dark socks with sandals, and Hawaiian shirts—and not using your outdoor voice. "The golden rule of travel is that blending in and conformity are a form of flattery," says Lisa Grotts, author of A Traveler's Passport to Etiquette. "Most countries will not expect you to be an expert on the nuances of their culture, but they will appreciate a show of interest in matters of importance to them." Taking your usual gregarious behavior down a notch is a good idea too. "People of other nationalities are more reserved than we are, so it's important not to come across as the ugly American: overbearing, overly familiar, loud," Grotts says. 2. FLASHING MONEY AROUND Peeling bills off of wads of cash won't endear you to the locals—nor does it curry much favor here in the U.S.—but showing the contents of your wallet and taking copious amounts of money out of foreign ATMs in full view of everyone will make you popular with pickpockets. The cash machine itself could be a thief in disguise too. "Look closely at an ATM before using it, as criminals have been known to place 'skimmers' on the machines, especially in areas frequented by tourists," says Elizabeth Finan, spokesperson for the Bureau of Consular Affairs at the State Department. 3. ASSUMING EVERYONE'S THERE TO WAIT ON THEM Just like money doesn't buy taste or love, having vacation savings to burn doesn't guarantee the royal treatment everywhere you go. There are two keys to not being an American jerk: "Being a little bit patient and not assuming that everybody here is here to clamor over your tourist dollars is important," says Anna Post, co-author of Emily Post's Etiquette 18th Edition. Back in 1922, Emily herself wrote a book chapter titled "Europe's Unflattering Opinion of Us." Unfortunately, very little has changed. "For years, we Americans have swarmed over the face of the world, taking it for granted that the earth's surface belongs to us because we can pay for it," she wrote. Try to buck those stereotypes. 4. ORDERING AMERICAN FOOD ABROAD Don't be that person who orders French fries in the middle of Italy. "The absolute worst thing you can do is to ignore the local food in favor of what's familiar to you: always seeking out the American-style burgers and pizza and Caesar salads on a menu or, worse, eating at fast-food or chain restaurants you know from home," says Laura Siciliano-Rosen, founder of Eat Your World, a website featuring local eats around the globe. Not sampling exotic food means you'll miss a large chunk of the area's culture that will enrich your travel experience. That said, everyone has heard at least one horror story about getting food poisoning abroad. "Wash your hands a lot and be smart about the basic things—avoid tap water and ice and unpeeled fruits and vegetables—and you can eat plenty of local food," Siciliano-Rosen says. 5. NOT BOTHERING TO LEARN BASIC FOREIGN PHRASES English is indeed widely spoken all over the world, but not making any effort will just make everyone hate you. "If at all possible, at least say a greeting in the other person's language, and then say, 'Do you speak English?' right after that," says Post. "One thing that I've been told grates is to just start speaking English in a foreign county. Yes, it's likely that a lot of people, especially in touristy spots, will speak English, but the presumption that they do is really obnoxious." No need to bust out an entire language dictionary either. "If nothing else, learn how to say hello, thank you, and please," Post says. 6. BRINGING BACK SOUVENIRS THEY THINK THEY ARE ENTITLED TO Not so fast hauling that vase out of the country and into your foyer. Absconding with a piece of a country's history—whether you knew it was authentic or not—isn't smiled upon. "Some countries, like Turkey, Egypt, and Mexico, have strict laws on antiques," Finan says. "If you purchase a souvenir that authorities believe is a national treasure, you may be arrested. In countries with strict control of antiques, document your purchases as reproductions if that is the case." 7. NEGLECTING TO RESEARCH A COUNTRY'S CUSTOMS Accidentally making a jerk move abroad usually means you haven't studied what that country's jerk moves are. Post says there are six major areas to educate yourself about before you go to a new locale: greetings, gift giving, exchanges of money (whether to put money in someone's hand or on the table), handshakes, body language, and food. Food etiquette has many facets, Post says, "whether it's the eating of the food, the not eating of the food, complimenting the food, trying the food... In some places, a compliment may mean you want more." 8. RELYING ON CREDIT CARDS FOR PURCHASES Carrying zero cash and using your debit card to pay for a bottle of water is growing more and more common in the U.S., but when you're abroad, you can't count on plastic. "Credit cards are not widely accepted in some countries," Finan says. "Although it is a good idea to bring a credit card or two, leave all unnecessary credit cards at home." If you run out of cash, the U.S. Embassy can help you with everything from contacting friends and family on your behalf for wire transfers or giving you a loan to get back to the States. 9. PACKING SOMETHING DUMB Other countries' security can make going through airport security in the States look lax. Abroad, if you bring over an item that so much as looks dangerous, you might find yourself on the wrong side of the law. "A foreign country's laws can be different from laws in the United States," Finan says. "For example, some countries have strict laws on weapons—in some cases, possessing something as small as a pocketknife or a single bullet can get you into legal trouble." Clean out your suitcase before you start packing. 10. FORGETTING THEY ARE REPRESENTING THE REST OF US You can't cancel out the bad behavior of every American doofus traveling abroad, but you can make a difference by being a positive example of a U.S. citizen. "Americans in general have a pretty bad reputation to try to live down," Post says. "Any time you can go the extra effort to use every courtesy that's available to you to show appreciation—like for the time that someone gives you in a shop—even if they don't return it right there, I think that that is part of what it means to be an ambassador for your country when you travel."

Travel Tips

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Travel Tips

8 Surprising Airline Fees You’d Better Know

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Southwest Airlines has the friendliest change and cancellation policies, with no fees in either case (though you’ll have to make up any difference in the fare). There is an exception: when booking a domestic flight, the U.S. Department of Transportation regulations require that, as long as you've booked a non-refundable ticket seven days ahead of your flight, you're entitled to change or cancel your reservation within 24 hours of booking without paying a fee. 3. OVER-THE-PHONE AND IN-PERSON BOOKING It’s typically free to book a flight online, but many airlines charge a fee for booking a flight over the phone or in person. Phone-booking fees range from $0 to $25 and in-person booking fees range from $0 to $35, according to a 2016 report by Consumerist.com. 4. IN-FLIGHT WI-FI While JetBlue offers free high-speed Wi-Fi to all passengers, most airlines charge customers for in-flight Internet access. Some airlines charge a flat fee for the full flight, while others charge an hourly rate. (Prices can also vary depending on whether it’s a domestic or international flight.) There are ways to cut costs for in-flight Wi-Fi. A number of airlines offer monthly subscription plans aimed at business travelers, McDermott says. For instance, American Airlines has a $50 monthly Internet plan for domestic flights through Gogo, a service also used by Virgin America, Delta, and Alaska Airlines. 5. PICKING A SEAT Once a free perk, many airlines now charge passengers a fee for selecting their seat in advance. On Spirit, for instance, seat assignments start at $5, but be prepared to pay a premium for a window, aisle, or seat with extra legroom. Meanwhile, some airlines like Lufthansa let you choose a seat free of charge beginning 24 hours before departure. (Of course, the best seats may already be snagged by passengers who paid extra for an advanced reservation.) 6. NON-ALCOHOLIC BEVERAGE Traditionally, airlines have offered passengers a complimentary juice or soft drink and charged extra for an alcoholic drink, but some carriers now also charge for non-alcoholic beverages. Case in point: discount airlines such as Frontier and Spirit charge for these beverages; they also charge for snacks. (So long, free peanuts!) 7. PILLOW OR BLANKET Want to sleep tight on your next flight and enjoy the comforts of a complimentary pillow or blanket? Well, you may have to pay for these goodies. JetBlue charges $5 to $6 for a pillow and blanket, while American Airlines charges $8. 8. REDEEMING FREQUENT-FLYER POINTS You should be rewarded for being a loyal customer, right? Not always. In fact, some airlines charge customers fees when they redeem frequent flyer miles. But whether you get hit with this type of fee depends on how and when you book. Oftentimes, you have to pay a premium if you book a flight with the help of an agent. 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