It's such a great idea, we can't believe it took this long: There's no quicker or easier way to say "Having a wonderful time, wish you were here" than snapping a "#hotelfie" and posting it on social media.
Yes, it's just what it sounds like: A selfie (possibly along with your Sig-Oth, family, pooch, BFFs, etc.) showing how much you're enjoying your hotel stay. It can be as simple as you standing by an oceanview window, lounging by the pool (like BT's Senior Editor Jamie Beckman in the #hotelfie above), or toasting the sunset on the terrace. The hashtag #hotelfie is sweeping through social media, fueled in part by hotels' realization that it is, of course, a free marketing bonanza.