It's come to this. JetBlue's JetPaws program gives fliers two TrueBlue rewards points each way if they bring a pet along. You'll receive a guide to "Travel Petiquette," too. In the words of travel blog Jaunted, "Too bad the airline doesn't send out regular etiquette guides for human passengers."
There's a catch: It costs $100 each way. Also, you have to book pet travel over the phone. Also: Not all pets qualify.
Details at JetBlue.com/jetpaws.