JetBlue will introduce a new three-tiered fare scale, possibly as early as today, and will for the first time eliminate its signature free checked bag.
The reason for the policy change, according to a Bloomberg report, is pressure from investors and analysts to boost revenue. Though fees for checked bags may seem like small potatoes to a big airline, JetBlue's new tiered fare system could boost income by as much as $200 million or more by 2017.
The three-tiered fare scale will include a bargain price with no free bag, a medium price that includes one free bag, and a top tier that will include two free bags. According to JetBlue, less than half of the company's customers check a bag. Additional plans to boost revenue include the introduction of 15 additional seats on the airline's Airbus Group SE A320 jets.
The baggage-policy change will leave Southwest as the only major carrier to offer complimentary baggage check.
We love the JetBlue flying experience and its reasonable fares. Will the end of the company's free baggage check policy affect your future travel plans?