Kitchen Casanova

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Swing Ernie is a curvaceous, heart-stamped sponge that seems to be romantically involved with a hedgehog. In commercials, the two dance and roll around on a countertop to Paul Anka's "Put Your Head On My Shoulder." Why use sex to sell a sponge? "It's very French," laughs Spontex's marketing manager. Sold for $4 or so across France.

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