Sure, when you think Nevada, you think Las Vegas. After all, it's one of the most popular tourist destinations in the U.S. But of course you know there's more to Nevada than casinos, cocktails, and kick lines, right?
The Nevada Commission on Tourism launched a new campaign (Nevada: A World Within. A State Apart.) to raise awareness of the state's natural beauty and culture. With a new website, travel app, and advertising campaign, the state is targeting two demographics you don't typically associate with glitz and glam: families with young children and people for whom the word vacation means outdoor activities and adventures.
A television advertising campaign starting next week in Los Angeles, San Francisco, and Phoenix is centered around Cole Porter's classic song "Don't Fence Me In" performed by the Las Vegas-based rock band The Killers. You can check out the video and by the end you'll possibly be singing along. ("Oh give me land, lots of land under starry skies above / Don't fence me in!")
Nevada's new tourism website, travelnevada.com, sets a new standard for state tourism sites and will certainly enjoy the sincerest form of flattery in the coming months and years as other states learn to package their travel and hospitality assets in beautiful and engaging new ways. Here, visitors can assemble their own vacations, learn about destinations, and share their findings via social media. The site also puts an emphasis on accessing partner sites for additional information, travel deals, and even trip booking.
A new free iPhone app will launch on April 15, allowing visitors to build custom itineraries, explore peer-to-peer info sharing, and even access important data when visiting some of Nevada's remote off-the-grid areas, where cellular access is not available.
TALK TO US! What do you think of Nevada's new tourism site? Are you planning a trip to the state in 2013?