Today in Times Square, the new Broadway Concierge & Ticket Center opened, offering access to advance and same-day Broadway tickets, and free weekly performances by your favorite singers.
Although ticket prices won't beat the half-price deals at the nearby TKTS booth, you'll pay the same as you would at the theater box office. If you're not sure which show to see, the one-stop center means you won't have to schlep to each theater to check availability for the hottest shows, including Wicked, Mamma Mia!, and The Lion King. If you buy a ticket, you'll also receive restaurant suggestions and hotel reservations.
UPDATE Sept. 19: The center charges the same base price as the theater box office, but tacks on a $6.50 service fee -- 50 cents less than Ticketmaster's $7 convenience charge. You won't pay a service fee if you buy directly at the box office.
The center will also host SIRIUS Live on Broadway, a new one-hour broadcast that showcases interviews and live performances by Broadway stars, followed by 15 minutes of photo ops and autograph signings. Seats are limited, so arrive early if you don't want to stand. Next Wednesday (Sept. 24) features cast members from Spring Awakening. For a list of scheduled guests, check out broadwayleague.com. (12 p.m. Wednesdays, free).
The Broadway Concierge & Ticket Center is located in the Times Square Information Center at 1560 Broadway between 46th and 47th streets. Hours: 9 a.m.-7 p.m. Mondays-Saturdays; 10 a.m.-6 p.m. Sundays.
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