NYC: The MAve Hotel opens July 2, with a discount

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Courtesy of Sonheim Photography

It's not so easy to open a sleek boutique hotel these days in Manhattan, where room occupancy is down and practically everything's on sale. The new MAve Hotel has taken note and trimmed rates to lure guests.

An Urban Full (full-size bed) starts at $169 and a Madison (queen-size bed) at $189 through September 7, plus the Stay NYC Style promotion gives you a third night's stay for free until mid-August. Seize the moment as the MAve's current plan calls for rates to jump to $249 for an Urban Full and $269 for a Madison.

The 72 rooms have modern graphic art, 32" HDTVs, H20 bath products, and velour bathrobes. Wi-Fi is included, as is breakfast—and that's no stale roll and weak coffee, as a hotel rep pointed out to me. Artisanal, a nearby French bistro with its own cheese caves, supplies three kinds of cheeses, four breads, and same-day roasted coffee beans.

The MAve, which rhymes with "wave" and references Madison Avenue, got its name by popular online vote. It's a few blocks north of the landmark Flatiron Building and Madison Square Park, where you can brave the Shake Shack's notoriously long lines. 62 Madison Ave., near 27th St., 212/532-7373, themavehotel.com, a part of the Desires Hotels collection.

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