ADVERTISEMENT

Pinterest predicts trends for 2021

By Kaeli Conforti
December 30, 2020
Grand Canyon National Park, Arizona
George A. Grant/National Park Service
A look at what will trend in 2021.

Pinterest recently released its seventh annual Pinterest Predicts report, providing a look into what people around the world have been searching for in 2020 and what it could mean for trends in travel, health and wellbeing, beauty, home décor, special events, parenting, fashion, food and beverage, finance and hobbies in 2021.

As Pinterest’s Head of Content and Editorial Partnerships Aya Kanai and Head of Core Research Larkin Brown explained, the “not-yet-trending” report and its coordinating boards are based on the kinds of visual content being pinned by more than 400 million Pinterest users, called Pinners, to over five billion boards. With at least 240 billion pins saved worldwide, a whopping 95% of people say they’ve used Pinterest as a source of inspiration and motivation to help get them through these uncertain times as well as a place to plan future trips. Here’s what Pinterest predicts for travel in 2021 and a look at some of its other soon-to-be trends.

People will continue to plan future travels

Just because we can’t travel as freely right now doesn’t mean it will be like this forever. Now is the time to plan the epic vacations we’ll take later, and Pinterest users agree, with the report showing a 50% increase in searches for luxury vacation ideas, a 55% rise in searches for romantic honeymoon destinations, a 35% uptick in searches for mountain travel and seven times as many searches as usual for dream vacations. A 100% rise in searches for forest resorts also indicates people will prefer trips to less-crowded places as we head into 2021.

Road trips to the great outdoors will remain popular

As the report says, “Nomadding is the new jetsetting,” with trips to more isolated and natural settings continuing to be a trend in 2021. With socially distant outdoor activities like hiking, RV camping and stargazing becoming more popular this year, we can look forward to seeing more national park road trips and cabin-in-the-woods rentals next year, especially with a growing interest in #vanlife and digital nomad adventures as companies and schools continue to allow remote working and learning. Pinterest also saw a 165% increase in searches for stargazing and wild flower fields, while other search terms including motorcycle tents, nomad aesthetic and RV accessories saw an increase of 100%, 80% and 40%, respectively.

Cars will be used for more than just driving

Pinterest reports double the amount of searches for the search term car date night, an 190% increase in searches for drive-in cinema, and an 115% hike in searches for car man cave, showing that people are turning to their vehicles for other things besides driving. A 60% rise in searches for car survival kits and a 100% increase in searches for dog car seats shows people are also interested in road trips with the whole family in tow, including their fur babies.

Recipes will be based on international favorites

Searches for tomatillo enchilada sauce, Cajun chicken pasta and hot honey recipes rose by 75%, 55% and 155%, respectively, while Pinterest saw double the usual amount of searches for jalapeño pepper jelly and a 70% increase in searches for Poke bowl sauce, meaning Pinners are taking the time to try spicier flavors and cook a wide range of international dishes. They’re also attempting fancier gourmet meals featuring expert-looking plating and garnishes as well as experimenting with specially made charcuterie boards for breakfast, dessert and brunch.

Hobbies will be inspired by international activities

If you can’t travel the world, why not bring the world to you? Pinterest reports an increase in searches for global-inspired hobbies like ancient Egyptian architecture and Jyotish astrology and arts and crafts projects like Irish quilting patterns, Japanese carpentry, and Persian calligraphy art. There’s also been a rise in searches for crochet basics, aesthetic embroidery, bottle painting, leatherworking, glass etching, candle making and other hands-on activities.

Comfort and coziness will reign supreme

In terms of fashion, a new trend called “athflow,” meant to combine “athleisure” and elegance, has been making an appearance in Pinterest searches, with people seeking flowy pants, oversized outfits and jumpsuits that can be worn everywhere from the office to the yoga mat. Trends in coziness include shawls, puffy jackets, quilted clothing, slouchy socks and other “cocoon” wear, while customized, personalized clothing remains a hot topic for Generation Z Pinners.

People will keep it simple or own their own style

There seem to be two distinct camps when it comes to beauty trends on Pinterest: those who are taking advantage of these pandemic times to tone down their make-up and aim for a more natural, healthy glow and those who go all out with bold and colorful make-up, statement-making eyebrows, complicated braids and emoji-inspired nail designs.

Other Pinterest Predictions

According to Pinterest’s report, fancy wallpaper for your cell phone and laptop will be a top trend as people lean toward more individualized stylings to match their décor. Because of the pandemic, event planning will stick to the basics, with low-key wedding ideas and desert elopements continuing to be big in 2021. Other trends—using Pinterest to grow your business, teach your kids from home, learn about mindfulness as a family and choose alternate pets like lizards, snails, chameleons, frogs and tortoises—saw a rise in searches in 2020, as did topics related to neon home lighting, minimalist décor designs and maximizing space around the house. Searches for modern mysticism, spiritualism, ritual cleansing baths and sleep-inducing bedtime routines are also on the rise as people continue to invest in their mental wellbeing and make sure they get enough rest.

Keep reading
Inspiration

Best Places To Ring In The New Year

This is the year you’re gonna do better than watch the ball drop on TV, right? There’s a great big world of New Year’s celebrations out there! From a big-city bash to a beach retreat to family fun, our resolution is to deliver a Happy New Year for every travel personality. BT Senior Editor Jamie Beckman shared these three great ideas on the Weather Channel's AMHQ this morning: The Roxy Tribeca Surrealist Ball A quirky and affordable alternative to Times Square, this NYC bash transforms The Roxy Hotel’s entire lobby into an absolutely bizarre costume party that will remind you of a Salvador Dali surrealist painting. Enjoy an open premium bar from 9 p.m. on, and a champagne toast at midnight from $149. GoldenEye Reggae Party, Jamaica Oracabessa Bay, Jamaica, is home to one of the Caribbean’s hottest New Year’s celebrations, when the GoldenEye Resort supplies live reggae music, DJs, traditional jerk cuisine, and, of course dancing. While a stay at the resort is pricey for Budget Travelers, the party is a stylish steal from $175. Family-Friendly Fun at Great Wolf Lodge This chain of kid-pleasing water parks re-creates the North Pole with its Snowland celebration, including indoor snow showers, holiday decorations, and a Snowball party with a carnival, family karaoke, and a midnight countdown. Room rates vary depending on location, but Great Wolf Lodge is a good deal because rates include water park passes for the entire family.

Inspiration

Stargazers look up tonight for the Great Conjunction

Stargazers who look to the sky on Monday night, December 21, will be rewarded with the Great Conjunction - the first time in 400 years that Saturn and Jupiter will be aligned in the night sky. The closeness to Christmas has dubbed it the "Christmas Star." If you're looking for the best place to view the stars, check out the Dark Sky Finder.

Inspiration

Cruise Along These Holiday Lights Drive-Throughs Across The U.S.

As the current pandemic is changing how we celebrate the 2020 holiday season, the tradition of seeing public holiday lights displays at night can now be done from the safety of your car. From readapted walking tours to first-time happenings or continuing events, here are holiday lights drive-throughs around the U.S. to take a ride-along. Check their websites for tickets and health and safety protocols before attending. New England Coastal Maine Botanical Gardens in Boothbay has reimagined its annual Gardens Aglow as a drive-through event happening now through Jan. 2. The gardens will still dazzle with over 650,000 environmentally-friendly LED lights depicting trees, animals, flowers, and other delights. Plus, they’ve all been designed by the gardens’ staff. Roger Williams Park Zoo in Providence, R.I. is hosting its first Drive-Through Holiday Lights Spectacular now through Jan. 10. The inaugural spectacular features festive larger-than-life luminous displays and over 1.5 million illuminated lights. Now through Jan. 2, the Magic of Lights at the Toyota Oakdale Theatre in Wallingford, Conn. is presenting the latest LED technology and digital animations in this holiday experience. Now through Jan. 3, the New Hampshire Motor Speedway in Concord is holding the “Gift of Lights,” a 2.5-milelong drive-through show with 3.5 million lights, a new 150-foot RGB Tunnel of Lights, and characters from popular children’s books. There are also fan-favorite displays, including the 12 Days of Christmas scene. Hershey Sweet Lights, presented by T-Mobile. Mid-Atlantic “Wegmans Lights on the Lake” at Onondaga Lake Park in Liverpool, N.Y. is happening now through Jan. 10, and is a two-mile route featuring towering holiday displays, a larger-than-life land of Oz, twinkling fantasy forest, Victorian villages and a variety of animated scenes. Located down the road from Pennsylvania’s Hersheypark Christmas Candylane, ”Hershey Sweet Lights presented by T-Mobile” is happening now through Jan. 3 and consists of two miles of fields and wooded trails decorated with nearly 600 illuminated, animated displays created from about two million LED lights. Through Jan. 3, “Bayport Credit Union Holiday Lights at the Beach” is Virginia Beach Boardwalk’s festive nautical holiday lights display featuring festive fish, musical crabs, and elves join a surfing Santa and a new 40-foot dancing Christmas tree. Southeast At Charlotte Motor Speedway in Concord, N.C., “Speedway Christmas” is happening now through Jan. 17 and has more than four million LED lights in displays along a 3.75-mile stretch. This event also has holiday movies shown on a large HDTV screen Thursdays through Sundays. For an additional fee, attendees can skate on a 5,400-square-foot ice rink; mask-wearing is required. In Columbia, S.C., the South Carolina State Fair is putting on “Carolina Lights” at Lexington Medical Center Fair Park at the South Carolina State Fairgrounds now through Dec. 27. More than 100 individual LED light displays along a mile-plus stretch including a nativity scene and a 25-foot-tall Frosty the Snowman. In Savannah, the Coastal Georgia Botanical Gardens’ “December Nights & Holiday Lights” has been turned into a drive-through event, on now through Christmas Eve. Now through Jan. 2, “Jax Illuminations” will feature two mega trees, a 300-foot tunnel of lights and custom Christmas scenes at the Morocco Shrine Center in Jacksonville, Fla. Through Jan. 2, the Pinnacle Speedway in Lights at the Bristol Motor Speedway in Tennessee spread across a four-mile route illuminated by more than 2 million lights among 250 displays. In Nashville, at the Nashville Fairgrounds Speedway, the Jingle Beat is designed by the same artists and local creatives that behind some of the music industries biggest tours. This light show is helping to support the local music industry that has been decimated by the COVID-19 pandemic. The Southern Lights Holiday Festival at Kentucky Horse Park in Lexington is a three-mile driving tour full of a lot of twinkling lights, happening now through New Year’s Eve. “Santa Claus Land of Lights” at the Lake Rudolph Campground & RV Resort. Photo by Eric Scire. Mid-West Billed as Central Ohio’s largest drive-through Christmas light show, Wonderlight's Christmas at the National Trail Raceway in Hebron is now through Jan. 3. It has over one million LED lights synchronized to traditional and contemporary Christmas music played through your own car stereo. “Santa Claus Land of Lights” at the Lake Rudolph Campground & RV Resort in the (fittingly called) Santa Claus, Ind. happens now through Dec. 27. The story of Rudolph the Red-Nosed Reindeer is depicted through lighted displays and storyboards. Now through Jan. 3, “Illumination: Tree Lights at The Morton Arboretum” in Lisle, Ill. has guests remaining in their cars and tuning to a synced musical soundtrack while driving nearly two miles among the Arboretum’s trees. The Wisconsin Christmas of Carnival Lights in Caledonia, 20 minutes south of Milwaukee at Jellystone Park™ Camp-Resort, features over two million twinkling lights on an over 1.6-mile path. Now through New Year’s Eve, the show allows attendees to experience lights on all sides, with displays ranging from forest friends and reindeer to Santa and his elves. South-West “Lights of Joy” in Branson, Mo. is located off of the Shepherd of the Hills Expressway and contains more than 300 displays with over one million twinkling LED lights throughout this 1.2-mile drive. The Automobile Alley Art Light Display in Oklahoma City has colorful LED lights covering buildings on eight blocks of North Broadway and district side streets. Various shops and restaurants will also feature window displays. The event is part of Downtown in December and runs now through Jan. 31. “Gift of Lights” at Fort Worth’s Texas Motor Speedway now through Jan. 3 is made up of over one million twinkling lights that people can see from their own cars. Lights at the Las Vegas Motor Speedway. Photo by Gabe Ginsberg West “Christmas in Color” at Bandimere Speedway in Morrison, Colo. is having drivers cruising along more than 1.5 million lights perfectly synchronized to holiday music heard through your car radio. Drive by giant candy canes, snowmen and more now through January 3. The Las Vegas Motor Speedway’s “Glittering Lights” features more than five million LED lights intertwining throughout a 2.5-mile course through the speedway, through Jan. 10. The Phoenix Zoo’s Cruise ZooLights can be seen from your car now through Jan. 31, with millions of twinkling lights and dazzling animal sculptures from the comfort of your vehicle. Now through Jan. 2, “Holidays in Your Car” is taking place both at the Del Mar Fairgrounds in San Diego and Ventura County Fairgrounds, with more than 1 million LED lights and some fixtures standing at 40 feet tall.

Inspiration

Spend the night at FAO Schwarz via Airbnb

Airbnb is coming to the rescue for one very lucky New York City-based family to create a magical holiday season for their little ones during this strange time. For just $25 (plus taxes and fees) you can create a once-in-a-lifetime experience for your children by sleeping over at the most iconic toy store on Earth, FAO Schwarz in Manhattan. The winners will have private access to the gigantic store’s many entertaining vignettes as well as endless toys and games to play with during the overnight stay on Monday, December 21st thanks to Airbnb. New York City residents can request to book a holiday sleepover at FAO Schwarz starting on December 15th at noon EST for the chance to make your kiddos’ holiday wishes come true. Be sure to pack your most comfortable footie pajamas as you're bound to spend hours exploring the mega toy store’s many attractions during the unforgettable evening. A real-life FAO Schwarz’s toy soldier will guide you through one of the world’s oldest toy stores. There will be a larger-than-life music lesson on the store’s iconic Giant Dance On Piano, a Build-A-Bear workshop session to create a new plush holiday friend, an opportunity to build your own remote-controlled car that you can race to your heart's desire down the halls of FAO Schwarz, and a breathtaking science experiment guided by FAO Schwarz’s Professor Atlas. Of course, no trip to FAO Schwarz is complete without a shopping spree at the two-story, 20,000-square-foot toy wonderland. There are countless toys and games in every corner of the shop making it easy for Santa to pick out perfect gifts for your kids from plush teddy bears to race cars thanks to a complimentary store credit included in the package. Have fun as you shop by using your imagination to play in the store’s rocket ship and other memorable play areas. Your family will be treated to a fantastic holiday feast joined by a troupe of teddy bears, extra-large candy canes, a toy train, and a sweet winter wonderland themed table setting. Unwind in the family room and snuggle by the electric fireplace with plush toys and admire the 75-foot holiday tree glowing outside your window in Rockefeller Plaza. Parents will tuck in for the night to sleep in a sleigh bed. Kiddos will love the bunk beds complete with a slide. A gigantic red teddy bear will be there to provide comfort to your little ones, but you're all sure to dream sweetly while surrounded by so much magic. The entire evening, including the guided tour, will adhere to social distancing regulations of remaining six feet apart and everyone will wear masks in order to keep your family and staff safe. Prior to your visit, the store will be cleaned in accordance with the CDC guidelines. Should it become necessary to cancel the stay, Airbnb will offer the winner a $1,000 USD Airbnb coupon and FAO Schwarz store credit. In the holiday spirit of giving back, Airbnb will make a one-time donation to the FAO Schwarz nonprofit partner St. Jude Children’s Research Hospital. The National Cancer Institute is the only designated Comprehensive Cancer Center in the country devoted solely to children battling cancer. Non-NYC residents can still partake in the holiday cheer through Airbnb’s Online Experiences with FAO Schwarz including a magic lesson hosted by FAO Schwarz’s Professor Abracadabra where hopeful mystical practitioners can learn new illusion tricks. FAO Schwarz’s Professor Atlas will host a crash-course in chemistry, teaching guests how to make glow-in-in-the-dark slime at home. There will also be a holiday story read by an FAO Schwarz toy soldier. These family-friendly Airbnb Online Experiences can be booked through airbnb.com/happyholidays and enjoyed throughout the holiday season.

ADVERTISEMENT