More than 120,000 additional room nights at more than 200 hotels are now available to be booked by travelers still planning on hopping the pond to London for the Olympic and Paralympic Games this summer.
Earlier this week, the London Organising Committee of the Olympic Games and Paralympic Games, or LOCOG, returned approximately 20 percent of the hotel room nights it had reserved back to the hotels.
LOCOG had contracted with a large range of London hotels to reserve blocks of rooms that were to be set aside for the Olympic family — media, International Sport Federations, the International Olympic Committee, people working at the games and sponsors. They contracted more than 40,000 hotel rooms.
As part of these agreements, LOCOG releases its unsold rooms back to the hotels to be sold to the public for the summer of 2012.
But does that mean that you should rush to book a newly available hotel room? Well, there are a couple things to consider.
First off, do you have tickets to the events?
CoSport is the only LOCOG-authorized ticket reseller of individual event tickets, ticket packages and hospitality packages to the Olympics and Paralympics for Canada and the U.S. Jet Set Sports handles corporate accommodations, event tickets, catering, ground transportation, management and other services for the games.
Then there’s the issue of prices and what to expect.
For now, London hotel prices during the games are likely to be a bit high "particularly because they feel they can get it," said Tom Jenkins, executive director of the European Tour Operators Association.
But as time wears on, if demand doesn't keep pace, there’s a chance that hotels will start to offer some lower rates closer to the games, which kick off with the Opening Ceremony on July 27.
"The anticipated attendance is all to do with who's doing the anticipating," said Jenkins. "Most seasoned Olympic watchers know there is significant but limited demand for hotel space in an Olympic home city. Every Olympics has exaggerated the number of international Olympic visitors that has arrived and in this respect London looks no different. Anything can happen."
LOCOG points visitors searching for hotels during the Olympics and Paralympics to Visit London’s accommodation site.
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