Getaround Makes the Car Rental Experience Personal

Car_Rent_Tips_1574930new rental car in the mountains
Stephen Mcsweeny/Dreamstime

It was only a matter of time before car rental became part of the sharing economy. Enter: Getaround, which lets you rent locals' cars.

It’s happened to the best of us: your flight was delayed, you’re landing in a city you’ve never traveled to before, the kids (and you!) are cranky, and you just want to get to your hotel. But you’re thinking about the last time you rented a car: it took 20 minutes to get to the rental depot and another 40 minutes before you turned the key and pulled out. But you need a car for the weekend. Enter: Getaround (getaround.com). The company provides a nifty service that blends the Airbnb sharing model with the accessibility factor that defines bikeshare program. So grab a cab or the train from the airport, check into your, shower, and figure out the car thing later.

How It Works

Getaround basically provides a way to rent a car from someone in the vicinity. Like all sharing platforms, it starts with the app. Once you download it, the company vets you, verifying your credit card and Department of Motor Vehicles record. As soon as you’re cleared, you have the capability to unlock and start the vehicle you book, thanks to technology the company developed and patented. The car is fully connected, so you can use the app to identify where it’s parked, unlock the door, and start the car. At the same time, the car owner can use the app to see the precise location of his vehicle.

Getaround aims to make errands or day trips a breeze. You can rent a car--the style of your choice--by the day or by the hour, which is the key feature that differentiates the program from traditional car rentals. There’s $1 million in insurance and 24/7 roadside assistance and customer service.

How It Started

Getaround launched in 2011 and is available in 300 cities in the U.S. and Europe today. Founder and CEO Sam Zaid developed the idea as talk about self-driving cars became more and more of a widespread discussion.

“We were looking at the future of transportation and imagining if all the cars on the road today were fully connected and maybe even self-driving or partially self-driving," said Zaid. "Also, think about it: if you owned car, would you park it for 23 hours a day? Or would you let friend or family member use it? If you can imagine a world where your car is connected and it’s easy to move around, the idea of sharing cars isn’t that crazy.”

Given how so many other industries are moving towards a sharing model, it makes sense that it was only a matter of time until driving services evolve even beyond ride-hailing apps. “We feel that transportation is moving away from ownership to a shared model. What we have today is not sustainable,” said Zaid, noting that there are 250 million cars in the United States; they sit in parking spaces and garages for a total of six billion hours each day. “If we’re more efficient with cars, it could solve a lot of problems.”

A Positive Environmental Impact

According to independent studies by the University of California Berkeley Transportation Sustainability Research Center, every shared car removes 10 cars from the road, which translates into 100,000 pounds of carbon pollution. The studies also say that 1,000 shared cars can offset up to 50 million pounds of carbon dioxide.

In addition to addressing solutions to pollution, Getaround is proving to be in sync with the lifestyle of millennials. According to studies conducted by the company, 51% of millennials believe car-sharing is better, compared to car renting, at providing opportunities to try something new or different. Of people who car-share, 91% say that the service, along with ride-sharing and public transit, allow them to live completely car-free lives.

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