Gap Adventures Ends Legal Standoff with Clothing Giant Gap Inc.

By Michelle Baran
January 12, 2022
Courtesy G Adventures

What happens when your travel company happens to have the same name as one of the world's largest clothing retailers?

Well, in the case of Gap Adventures versus Gap Inc., Gap Adventures ended up changing its name to G Adventures after losing a legal battle against the apparel giant and deciding to put an end to the courtroom warfare.

Following a copyright infringement lawsuit brought by Gap Inc. in which it was ruled that Gap Adventures had to change its name, Bruce Poon Tip, founder of Toronto-based Gap Adventures, said he just didn't have the energy to keep fighting Gap Inc. anymore.

"We could have gone into 20 years of appeals if we wanted to. And we could have stayed Gap Adventures," Poon Tip said. "I just decided to stop fighting."

In a June 24 decision in the U.S. District Court for the Southern District of New York, Judge Alvin Hellerstein ruled in favor of Gap Inc. on trademark infringement, noting that "Gap Adventures has used similar marks in commerce such that there is likelihood of confusion."

Four days after the ruling, Poon Tip called the decision "unfounded," and said he would appeal. On Wednesday, he said the decision is still in the appeal process, but that the company decided to change its name anyways to put an end to legal proceedings that have cost more than $5 million.

"They spent four times that. They didn’t beat us, they out-spent us," said Poon Tip, referring to Gap Inc.

Once the decision was made to find a new name, Poon Tip said that the company invested heavily in brand research, but that "ultimately, we decided against all the names that we had tested … it was more of an emotional and internal decision in the end."

Poon Tip said that the company looked at examples like the W hotels.

"We wanted to do something innovative. We didn't want to be another travel name. It was a very tough and bold decision in the name. We wanted to own a space," he said.

Regardless of what happens with the appeal, Poon Tip said he's sticking with the decision to be G Adventures, a name that will be implemented globally on Oct. 1.

Poon Tip founded Gap Adventures in 1990, and the company has grown to more than 1,300 employees since. Its new website is

More from Budget Travel:

Green Day Incident Spurs Question: Should Airlines Enforce Dress Codes?

Your Take: The Most Important Historic Places of the New Millennium

Has Your Trip Ever been Saved by a Stranger?

Related places


Save up to 50% on Hotels

1 rooms, 1 guests
Keep reading
Product Reviews

What Baldwin-esque bad gadget behavior have you seen on a flight?

It seems like there's one on every flight: The passenger who has to be told—and told again and again—to turn off his electronic devices for takeoff. As if they've never had to turn them off before. As if the whole thing is a big surprise. As if they're not actually in a hurry to get anywhere, even though the interior of an airplane might be the place most full of people-in-a-hurry-to-get-somewhere that could possibly exist. (Just wait to see how everyone scrambles to be the first one off at landing!) And yet, time after time, someone needs a reminder (Alec Baldwin, for instance). There's certainly plenty of skepticism around the actual dangers involved in using electronic devices during landing and takeoff—specifically, whether there indeed are any. But we've lived with the restriction for so long that to see someone openly flouting the rule—not just taking their sweet time complying—seems as shocking as watching a passenger light up a cigarette in the aisle. It just isn't done. I recently spent the entirety of a 3.5-hour flight fighting off mild terror after the woman in the seat next to me missed a cell phone call during takeoff—even the ringer was still on!—and then proceeded not to turn off her phone and stash it in her bag like I had assumed she would, but instead to return the phone call! In mid-flight! Not even whispering! There were no flight attendants around, as we were in the back row of the plane, and no one else seemed ruffled (or awake) but me. But boy, was I ruffled—probably irrationally so. It was just a phone call, after all. Right? Or was it grounds for summoning assistance? Perhaps the simple fact that something so expressly forbidden was happening and no one was reacting is what threw me off, but I couldn't shake the anxiety until we'd landed at the gate hours later and were leaving the plane. Have you ever seen someone make a cell phone call during a flight? Would you make a big fuss about it if you did? What other electronic-device shenanigans have you encountered on an airplane? Tell us about it in the comments! MORE FROM BUDGET TRAVEL: Do You Turn Your Cell Phone Off on Planes? Family-Friendly Travel Tips: Mobile! Do You Pay Attention to Airline Safety Videos?

Product Reviews

RentMix Maps the Best Alternatives to Hotels

Renting a vacation pad—where you typically enjoy more room and more personality, at a lower cost than a hotel stay—became the first choice travel method for more than a million Americans this year, according to surveys. But how to pinpoint the best spots near desirable locations and skip the lemons? Enter,, a site that pins on an online map vacant vacation rentals at your destination. It's like a Kayak for vacation rentals, fetching listings from services such as AirBnB, HomeAway, FlipKey. Say you're trying to stay in London for the Olympics and all of the local hotels are charging astronomical prices. Punch in your trip dates, budget, and preferred number of bedrooms, and Rentmix will fetch the houses and apartments in a district you specify. (For what it's worth, there are condos for rent from $59 a night in London during the Olympics, according to our recent search on the site.) The clincher: Rentmix brings together the broadest array of lodging options of any site, and its map feature enables you to make sure you're choosing a rental in the right location. Tip: When comparing listings, use the "Street View" feature of Google Maps to double check that the block matches the lister's description. ("Is it really only two blocks to the subway?") SEE MORE ON BUDGET TRAVEL Which Rental Is Right for You? Are Vacation Rentals Still Legit? Yes. A Service for Finicky Vacation Home Renters

Product Reviews

6 Apps to Take Your Mind Off a Long Trip

Whether you're trying to distract yourself—or your children—during a long car ride or flight, we've rounded up some great apps to help pass the time. (All apps can be purchased in the iTunes store and are compatible with iPhone, iPod touch, and iPad). FOR PHOTOGRAPHERS: The App: TapShot Cost: $0.99 Why You Want It: This App lets you customize your smart device's camera experience, enhancing the camera that already comes with your iPhone, iPad or iPod touch by letting you adjust focus and exposure, plus adds high-quality zoom and other effects. The App: Hipstamatic Disposable Cost: Free. (Original Hipstamatic App, $1.99.) Why You Want It: Fans of Hipstamatic rejoice! They've recently developed a new app called Hipstamatic Disposable that acts as the world's first social media camera, letting friends share rolls of "film" in sets of 24 photos at a time. The photos are released as an album that can be featured on Facebook, Twitter, and other social networks. FOR MUSICIANS: The App: Magic Guitar Cost: Free. Why You Want It: Brought to you by the creators of Magic Piano, I Am T-Pain, and Glee Karaoke comes an app that lets you play your iPhone (or iPad) like a guitar—giving you control of the instrument's pitch, notes played, and speed, with a songbook including music by KISS, the Rolling Stones, Santana, and Poison, among other artists. Break out your inner rock star and let the hours disappear in a blaze of glory. FOR SKI ENTHUSIASTS: The App: Liftopia Cost: Free. Why You Want It: Attention anyone who plans to go skiing this season: Liftopia has just launched a new app allowing you to search, browse, and purchase exclusive deals on ski resorts and lift tickets around the country. You can even get updates on weather conditions and information on ski supplies. FOR GAMERS: The App: Grand Theft Auto III Cost: $4.99 Why You Want It: For Grand Theft Auto fans, Rockstar Games has created a mobile version of their 10-year anniversary edition of Grand Theft Auto III. Take your favorite game on the road, on a plane, or on that long-haul train ride you're sort of looking forward to. JUST FOR FUN: The App: Cost: Free. Why You Want It: This app allows you to create your own web page based on whatever topic you're most passionate about. Enter your topic, and the app rounds up a number of related articles from various websites and formulates them into your very own virtual magazine, which you can then share with friends via social media. Friends can add their own page suggestions, and you can share your passion with the world. A New York Times article lists other great apps for kids, with some geared towards ages 1 to 4—think Elmo and the gang from Sesame Street; others for 5- to 8-year-olds, like Highlights magazine activities and educational games; and more for 9- to 12-year-olds, like a random fact—generator from National Geographic Kids, and an updated version of the License Plate Game. MORE FROM BUDGET TRAVEL: The Ultimate Guide to Travel Apps iPhone: Top Language Translation Apps Apple Plans to Block iPhone Users from Recording Concerts

Product Reviews

A More Comfortable Hotel Stay? There's an App for That

We've already shown how you can use your phone to find a place to stay, whether it's booking at the last minute, finding the nicest room in a hotel, or revealing which property you're about to book on an opaque site like Hotwire. But what about making your actual hotel stay more comfortable? Now there's an app for that too. The same company that works with hotels to set up interactive television systems such as the ones you find at The Iroquois in New York has developed a free app aimed at optimizing the hotel experience for anyone with a smartphone. By downloading the free app from either the Apple Store or the Android Market, you'll be able to use your own smartphone or iPad as a hotel remote control, neighborhood directory, or as a resource for information about the hotel you're staying in. I met with Todd Kelly, LodgeNet's Vice President of Interactive and Mobile Applications, for an in–room demonstration to see what it would be like to take this new app for a spin. The product was surprisingly easy to navigate, and within a few seconds we had started playing the film Hugo on the hotel TV. You can also use the app to find local churches, supermarkets, Laundromats, restaurants, and other places that might be helpful to someone on the road. According to Kelly, there is no other vendor out there that offers such a complete set of services. He also envisions the app being helpful in the planning stages of a vacation, since it allows you to see a hotel's movie and TV channel choices before booking a room. "If you want to check a ball game on ESPN2, and one hotel has it, and the other doesn't, that could swing your decision," Kelly said. If you're in a hurry, the app can be useful too. Kelly says he's been known out the door and turn off his hotel television on the way down the elevator, since, well, you can take the controls with you. For anyone worried about privacy and the integrity of the product, Kelly says while each device need only be coded and connected to the television once during your stay to remain active, "only one device can use that code with that TV. We're very careful in that respect." What do you think about this new app? Does this sound like something that would appeal to you, or would you rather stick with a good old-fashioned hotel remote? MORE FROM BUDGET TRAVEL The Ultimate Guide to Travel Apps Top 10 Hottest New Travel Gadgets Apple Plans to Block iPhone Users from Recording Concerts