Setting a New Standard for Green Travel

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As a heat wave continues to scorch the U.S., Vail Resorts made the heartening announcement on Tuesday that it has converted all its ski resorts, hotels, and ski shops to 100 percent wind power, making it the second largest U.S. company to rely exclusively on renewable energy (Whole Foods comes in first).

The extraordinary sweeping initiative means the company will avoid emitting more than 211 million pounds of carbon dioxide annually, which, according to the Environmental Protection Agency, is equivalent to removing 18,000 cars from the road or planting more than 27,000 acres of trees. It's also good news for local business. The company is purchasing its 152,000 megawatt-hours of wind energy from Boulder-based Renewable Choice Energy. To spread its renewable energy message, Vail Resorts has launched a "Ski With the Wind" promotion. Anyone who agrees to a one-year contract for wind power service at home will receive a free one-day lift ticket--company executives are already all signed up. For details, visit: snow.com/info/windpower.asp

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