Parents with young kids would love to get away, but traveling often doesn't sound worth the trouble. To make travel as easy as possible, alleviate parents' fears, and build business connections, some hotels and resorts are partnering with established non-travel brands.
Select Loews hotels offer guests loaner Fisher-Price toys and play sessions with storytelling, music, snacks, and drinks at $10 per child. Atlantis, the megaresort on the Bahamas' Paradise Island, has teamed with Johnson's to give families a kit with baby creams, washcloths, a night-light, and a lullaby CD. The resort also created a hotline for parents to order baby bathtubs, bottle warmers, strollers, and babysitters. "Juggling the kids and planning the trip is hard enough," says Dr. Jennifer Trachtenberg, a pediatrician and mother of three who provided a list of travel tips included in the Atlantis kit. "This takes away a lot of the headaches."
Even some hotels that don't advertise baby-friendly policies may help parents out. Diapers, formula, and even baby-proofed rooms can be waiting when you arrive.