Before you trust a travel blogger, make sure he or she has taken the honesty pledge.
Publicists are tempting bloggers with freebies, just as they've long wooed other travel writers. Will bloggers be nicer if they're not paying? It sure seems possible. Before trusting a blog, see if it's open about conflicts of interest. (Members of the Trusted Travel Blogs Network pledge to be honest; look for its logo.) And scan to see how often readers post comments. A group of watchful readers is a sign that a blogger will be held accountable for doing anything shady.