Starting in September, leisure travelers have a new car rental company to consider. Simply Wheelz is advertising rates as low as $15 a day on weekdays. And it promises faster service than the typical rental car counter by offering self-service kiosks, modeled upon Alamo's pioneering self-serve kiosks. Here's how it'll work: You'll print out a reservation document at home, similar to an e-ticket. Then, when you reach the Simply Wheelz office, you'll wave your document--and your driver's license--in front of a scanner. The kiosk will print out a rental agreement, which you can take to the lot to pick up your car. The company should get off on a good start because it is owned by Hertz, an established brand. The first location is the Orlando airport. The Simply Wheelz website, Expedia, Orbitz, Priceline and Travelocity have begun to accept reservations.
Correction: In my original post, I misspelled the word wave, writing instead: "you'll waive your document"