JetBlue Puts Business Travelers First

By Sean O'Neill
March 28, 2007
The discount carrier gives first choice of seats to its favorite business customers.

Bad news if you're a JetBlue customer who doesn't have a corporate travel planner buying plane tickets for you. Between now and June, JetBlue will test a program where it guarantees aisle and window seats to business travelers who travel heavily. Leisure travelers won't have access to these guarantees, making them more likely to be assigned middle seats, according a story first reported by trade publication Travel Weekly.

While JetBlue is not introducing a separate business class section, the airline's new program is yet another example in a trend of airlines offering shabbier service to budget-conscious leisure travelers. See our story,  "Maybe We Should Charge Extra to Read This Page."

Plan Your Next Getaway
Keep reading

Trip Coach: March 27, 2006

Matthew Bennett: Hi, it's Matthew Bennett here. Thanks for joining me. There are a lot of questions here so I'll try to keep my responses brief to cover as many questions as possible. _______________________ Salt Lake City, Utah: What's a methodical way to research how to get first class tickets? It's incredibly daunting for a beginner to the upgrade game, since the best way to get from A to Z isn't necessarily a straight line. I am planning a trip with my husband to Ireland in October (no exact dates yet). We have plenty of American Express Rewards points and Delta miles, but I don't want to squander them--I'm also planning a trip to New Zealand for us sometime next January or February. Jeannie Matthew Bennett: I'd start by learning ALL the Amex point-transfer partners. There are a number of them and I'd take whichever has the best availability of mileage seats. Check availability with the partner before you transfer your Amex points into airline miles -- as you can't transfer back. I'd even look at flying Virgin Atlantic via London, as it has the best Business Class transatlantic. _______________________ Sydney, NSW, Australia: Hi, I travel to the US every 12 months and to Europe occasionally and have never been able to get an upgrade. On August 28 I am flying from Sydney to London and back on September 19 - Copenhagen/London/Sydney. I have asked when I have booked, at check in and at the service desk and everyone tells me it is someone else who makes the decision. I dress neatly, only carry a large purse and sometimes a camera case and always check in as early as possible. Help? Regards, Robyn Matthew Bennett: Without a confirmed Business Class ticket in hand before you're off to the airport, you're really leaving it up to (not good) chances. Nowadays, the flight must be oversold before gate agents are interested in moving passengers to Business Class. You might ask a travel agent to look at the seat map to find a full row of empty coach seats, which might allow for some decent sleep. _______________________ Tinley Park, IL: We're going on a cruise out of Miami in June. We're leaving the night before to make it easier to get on the boat early. We're leaving 6/15/07 on AA 1048 at 8:10a from O'Hare and returning on AA2773 on 6/23/07 lvg. Miami at 3:55p. We're a family of 4 - 2 adults and 2 kids (16 & 12). We usually board at the very end and also dress up a little and always ask if we can be upgraded - but it never works - we do this when we travel as a couple also - and have never been successful - any tips or advice? Thanks. Mary Matthew Bennett: Here again, the upgrades doled out at the airport are few and far between. You might check fares into Ft. Lauderdale (a "low-fare" airport) as they can often be much less than Miami -- and the airport is a lot easier to navigate! _______________________ Dana Point, CA: My husband and I are flying to Rome, Italy the beginning of May. We are 64 and 62 years old respectively. Our Delta flight departs from LAX with a change of planes in DC. We have our reservations and have our seating selection which is not optimum. I have a leg condition that makes it very difficult to sit still on a long flight. When permmissable, I get up and walk so I always request an aisle seat. We prefer bulkhead or exit isle seating so I can stretch my legs out. Even though I told the airlines I have a letter from my doctor, they would not accommodate this request at the time we made our reservations. Also, on two legs of our journey, seat selection is made at the gate. Any suggestions on how I can get better seating? Thank you. Matthew Bennett: I'd buy a one-day pass to the airport lounge. Asking for a better seat in economy is not too much to ask for, and agents are more empowered in the lounges to take care of visitors than gate agents -- who are in a rush to get you on the plane and gone. _______________________ Jefferson City, Missouri: How can you know if the ticket you are purchasing online from an airline's website is a ticket that might, or might not, be upgradable? Matthew Bennett: Make sure to identify the one-letter "booking code" (i.e. Q, V, S, etc.) when you're making a reservation for the fare being quoted. Before you hit the "buy" button, go to your airline's web site and look at the fine print underneath the "Mileage Award Chart"; here the applicable fare codes are usually always identified. _______________________ Granville, Ohio: My sister and I are traveling from Columbus, Ohio to Amsterdam. What is the best strategy to try and get upgraded without paying an arm and leg? My sister is not a very good flyer and gets nervous, this is her longest trip yet! Matthew Bennett: If you're willing to pay a little more, and you don't have the miles to upgrade, you might consider United's "Economy Plus Access." For $299/year, it upgrades you to coach seats with five inched more legroom, for you and a companion, for a full year's worth of travel. The five inches of extra legroom may not sound like a lot, but it can indeed make you feel much less like a sardine. _______________________ LAS VEGAS, NV: My parents are going to fly out to visit me in May. They usually fly Delta airlines from Sarasota. They do have frequent flyer miles, however, I do not think they will be using them for this trip. They are both in their 80"s and they have problems with the cramped seats. Is there any way that I can upgrade them after they purchase their tickets. They have limited money and I would like to make their trip more relaxing. Matthew Bennett: You can always pay the "fare difference," after you've already purchased a coach ticket to upgrade, which isn't always as bad as you may think. It's always worth asking what the difference in fares is as you may occasionally be surprised. _______________________ Los Gatos , California: We frequently fly between San Jose, CA ans Maui, Hawaii on a variety of airlines. How do you get an upgrade? I have lots of frequent flyer miles on United and American. Nancy Matthew Bennett: Great question. I'd try upgrading on United first, as it doesn't have the "upgrade surcharge" American just instituted on this route. Try to book as far in advance as possible for the best availability of seats, and just call the airline direct. _______________________ Savannah, GA: In September my husband and I are flying to Barcelona for a Mediterranean cruise. I have about 60,000 Skymiles and will have more by then. If we get cheap tickets now, will we be able to upgrade to Business Class? Is it possible to upgrade at least one way? Thank you. Jeanne Matthew Bennett: Delta has the worst upgradeable fares of any airline I know. You have buy a fare booked in "M" class, which can be double the normal fare, if not triple. What's worse is if you buy the M fare now, you might not even be able to upgrade! Stay away from Delta miles/upgrades as much as possible. _______________________ DENVER CO: My question is not so much about upgrade but about how does one go about getting moved to one of the 5 or 6 first rows that the airlines hold until day of flight and say that they can only be released on that day? When you book on line the rows always start with 10 or 11. Matthew Bennett: These seats are usually reserved for elite status mileage club members. If they don't fill up, they can be given away just before departure. Try boarding just before departure and asking an agent just before you do. _______________________ Queens, NY: I've been a silver medallion member with Dleta for 3 years, and have well over 200,000 frequent flyer miles with them, but I have never once been upgraded by Delta. Is there something that I should be doing? Matthew Bennett: I hear this from elite members of airlines that give away "free" upgrades all the time. The promise is alluring, but, with so many looking for the freebies, there are simple not enough to go around. Try another program if you can. _______________________ New York, NY: If I purchase coach tickets to a destionation and a friend wants to give me reward miles to upgrade to first or business class, will most airlines allow this? Matthew Bennett: Yes. The rules allow one person to redeem their miles for another person's travel, no problem. _______________________ Sarasota, Florida: I visit Ireland annually July thru Sept. Since flying business on several occasions I am spoiled, however, always thru upgrades with mileage. What is the best way to attain upgrade seats. I paid $1,825 for the upgradable ticket plus 50,000 miles. Any suggestions to improve the process will be greatly appreciated. Matthew Bennett: This sounds like a Delta fare as it's quite high. If you're considering paying this much, I'd either ask what a Business Class fare is to purchase outright, and save your miles -- or, use another 30,000 or 40,000 miles for a free Business Class ticket, and save the money. _______________________ Copenhagen, Denmark: I have quite a few United Mileage Plus miles, however, because I'm temporarily living in Copenhagen, I frequently fly SAS (5-6 times/yr) back to the States.I earn UA miles for these flights through Star Alliance, but it doesn't seem like I can use my UA miles for upgrades on SAS. Is there a way to use UA miles for their partner airline flights? Thanks. Matthew Bennett: Yes, through United's "Star Alliance Award Chart," you can redeem miles on any of the partners. See its web site or you can call them directly. _______________________ Scottsdale, AZ: I travel often for business, lately my bags have not been arriving when I do and are delivered to my hotel after arrival. Stressful to say the least. A friend said she noticed the same issue and felt the delays were because of security checks on her bags being triggered by a hair dryer that resembled a weapon. She began carrying on the hair dryer and no more issues with late bags. I also notice when I check my bags with the skycap, they seem to arrive as well. I always have them tagged with priority tags, makes no difference. Any other tips you can offer to make sure the bags arrive when I do? Matthew Bennett: Yes, stop getting to the airport so late : ) _______________________ Nashua, New Hampshire: Dear Matthew, My husband, aged and I, both in our 60's, are going on a vacation to St. Thomas, USVI, on May 13 and returning on May 27, 2007. We are flying out of MHT, Manchester, NH, on award tickets on USAirways. We will have 1 stop in Philadelphia on the way there, and 1 stop in Charlotte on the way back. Do you have any suggestions for upgrading these seats? Thank you, Barri Jo Matthew Bennett: Award tickets are not upgradeable. But you can redeposit the miles and pull out enough for First Class if they're available. _______________________ Moderator: Is there such a thing as non-refundable first class tickets? If so, if you cancel a non-refundable first class ticket, must the airline refund your taxes in full? Matthew Bennett: Good question¿fortunately, yes. _______________________ Dallas, TX: If you purchase a package trip (say thru Gate 1 or Globus), can you use airline miles to upgrade to business class? Matthew Bennett: Usually yes. But again, make sure you find out the applicable fares from your airline, BEFORE you call the tour operator to book. _______________________ Washington D.C.: One advantage of elite status used to be, at least I thought that was the case, you get preferential seating not only on the airline you accumulated the miles, but other members of your airline's alliance. But apparently no more. I'm elite status with U.S. Airways, but noticed that I'm no longer entitled to up front (coach) seating on United, another member of the Star Alliance. Is this true for all the airline alliances? I remember being silver elite on Northwest, and getting a first place upgrade on Continental. Are those days over? Matthew Bennett: No they're not. But you're probably looking at Economy Plus seats, which are not game. All other economy seating on other carriers are usually available for preferred seating privileges between partner carriers. _______________________ San Diego: We are planning a trip to Italy. We have enough points on United to use toward upgrades. What class of ticket must we buy to guarantee our upgrade to business or first class? Matthew Bennett: While there is no guarantee, applicable fares are C, D, Y, B, M and H class. _______________________ Union, NJ: Hi Matthew! I am traveling from EWR to Honolulu on May 20 and returning on May 28. My boyfriend (29) and I (24) are on the non-stop flight both ways. We are currently booked in coach, but would like to upgrade to first class. I have enough miles to make the upgrade and my boyfriend is about 3,000 miles short. Can you help us? I don't know if I can stay in coach for 10 hours straight! Thanks! Sheena Matthew Bennett: Ten hours is indeed a lot of hours in coach. It might even feel like 20 if you're not careful. So, you should know that you can buy the remaining miles directly from Continental, through its "top off" program. _______________________ Henderson, Nevada: Hello, I was a United Premier member but it lapsed at the end of February 2007. I purchased a ticket from Las Vegas to SFO to Shanghai (PVG) on May 10 and got stuck with a middle seat. All the other legs are fine but I would like to get an aisle or window on the long flight to Shanghai. I actually use the United credit card for purchases and even used it for this ticket. I think the problem is that I booked it through a travel agent and not United itself. Any help would be greatly appreciated. Best wishes, Jiemin Matthew Bennett: Here again, this is a great opportunity to get value out of United's "Economy Plus Access" program, especially when you're stuck in the worst seat imaginable. _______________________ San Juan Capistrano, CA: Is there a way to upgrade airline tickets made through a cruise agency? On April 7th we are flying from LAX (Los Angeles, CA) to Honolulu, HI and then have a seven day cruise around the Hawaiian Islands on NCL cruise lines' Pride of America ship. We got the best airfare through the cruise line, but wonder if and how to upgrade the flight? Passenger info: 2 males, ages 50 and 67. Also, can you upgrade tickets made with frequent flyer miles without using more miles? Thank you. Lon James Matthew Bennett: You should be able to use your miles, but make sure it's an "upgradeable fare" you bought. While cruise lines don't often promote them, there are often special "negotiated" premium fares that can be available. But you must ask for them specifically. _______________________ durango colorado: when is the best time to be able to upgrade a class ? Especially if i want to upgrade using frequent flyer miles. thank you very much Matthew Bennett: Off season, morning flights to Europe, newly introduced routes, and partner carriers are best. _______________________ Sonora, CA: My wife and I (both seniors) have economy coach seats from SFO to London (and return 3 weeks later) on British Air May 18. We don't have miles accumulated on BA, but we do on one of their "partner" airlines. Is there any way to use these "partner" miles to upgrade to business class on BA? --Tony Matthew Bennett: Remember, you can buy 20,000 BA miles annually directly from the airline, and it only takes 25,000 to upgrade from Premium Economy to Business. A good value for the airline's lie-flat seats. You can buy another 5,000 Starwood Starpoints, which you can then transfer to BA. _______________________ Austin, TX: I am flying to Shanghai, China on American Airlines on April 20th (Austin to Chicago to Shanghai) and returning through Tokyo on March 2nd. I am interested in finding out ways to upgrade. Ages of travelers, 33, 43 and 40. Matthew Bennett: Here again, if you don't have enough miles to start with, the airline will sell you enough miles to upgrade. For this long a flight, it's well worth considering. _______________________ Santa Cruz, CA: My fiance and I, both 26, will be traveling to Italy for our honeymoon this June. This will be his first trip out of the country and I am very concerned with his comfort on a long flight as he is six foot six. I wouldn't mind being upgraded to an exit isle as long as we aren't directly over the wing, but being upgraded to First Class or Business Class would be ideal, especially since this will be our honeymoon. Any ideas? HERE IS OUR FLIGHT INFORMATION: Thurs June 7th: DELTA AIRLINES SFO to ATL 8:45am ATL to MXP (Milan Malpensa) 5:30pm Sunday June 24th: DELTA AIRLINES FCO (Rome Leonardo da Vinci) to CVG10:45am CVG to SFO 4:40pm Matthew Bennett: Seatguru.com will show you where the best seats are. _______________________ St. Louis, MO: My fiancée and I are getting married in September and traveling the world starting most likely Oct 1-ish. What are the chances of getting upgrades on any flights since we are newlyweds? Matthew Bennett: This is the one time gate agents might respond. Let everyone around know about the occasion! _______________________ Tulsa, OK: I have been upgraded to first class twice. How does an airline choose who it upgrades? I've heard the earlier booked passengers get the upgrade or frequent flyer members have priority for upgrades. What helps? Di Matthew Bennett: You're right, it usually goes in order of the highest elite status member to the lowest, then it goes by who paid the highest fare. _______________________ Foothill Ranch, California: In April 2007 issue (page 48, "HOW"), "A Back Door to VIP Status," Budget Travel talks about the AA 90-Day challenge. Is this promotion still on? If so how/where to find it on web at AA.com? --- --Kris Matthew Bennett: Yes! And it's one of my favorite elite fast-track strategies. You must call American, and specifically as for "AAdvantage Customer Service." They will know all about it, and give you all the specifics. _______________________ Matthew Bennett: I can't remember an hour that went so fast! Sorry if I didn't get to your question and thank you all for taking the time to discuss with me my favorite topic: Upgrading! Matthew Bennett, aka Mr. Upgrade, Editor firstclassflyer.com _______________________

A Scenic Tour of Southwestern Colorado

Day 1: Grand Junction to Rico"It looks just like a museum diorama," I say, pointing at the grasslands we pass while heading south on Highway 50. Sitting in the passenger seat with my finger in front of her nose is Lisa; we've been friends since high school, so she's accustomed to my odd observations. "All that's missing are the little men on horses," she says, playing along. Born and bred New Englanders, Lisa and I both have somewhat romanticized views of the Rockies. Our arrival in Telluride, with its postcard-perfect brick and wooden storefronts framed by the San Juan Mountains, only reinforces our assumption that we're in God's country. Nothing's perfect, however: It's impossible to find a parking spot, so we drive partway up the ski mountain and leave the car in a garage. As dusk approaches, we take the free Telluride gondola on a peaceful, 13-minute descent back into town, which now glows with streetlights. The wooden walls inside Smuggler's Brewpub are tattooed with crayon and marker scribbling, beer steins line shelves above our heads, and conversations compete with the Crosby, Stills, Nash, and Young playing in the background. The combination of hefty burgers and homemade beer hits the spot. Stepping into the Last Dollar Saloon, we're convinced Telluride hasn't betrayed its scruffy ski-bum roots, even if Tom Cruise and Katie Holmes do own property in the area. Poorly lit, with a smell of stale beer and an eclectic decor of neon signs and chandeliers, the Buck, as locals call it, is the kind of place where people know the bartender--and each other--by name. I look on in wonder as a woman pulls out her checkbook to settle her tab. Spotting my stare, she raises an eyebrow and says, "Honey, when you've been coming here as long as I have . . . ." It's late June, and the annual Telluride Bluegrass Festival is underway. We can hear Béla Fleck's banjo as we wander toward the giant stage set over a baseball field. A crowd of over 9,000 people sprawls on blankets. Neither Lisa nor I started the evening as a particularly big fan of the main act, Bonnie Raitt, but by the time she croons "Angel from Montgomery," we're converts. Vacancies in Telluride during the festival are hard to come by, so Lisa drives us 30 minutes in total darkness--screeching to a halt twice for deer--to the Rico Hotel. Exhausted, we're grateful to find our room key taped to the hotel door. We wander through the lounge, where there's a deer head on the wall, rough-hewn wood beams overhead, and a huge fireplace. Our room is cute, with pink walls and rustic furniture. At that point, all we care about is the bed. Lodging Rico Hotel124 S. Hwy. 145, Rico, 800/365-1971, ricohotel.com, from $75 Food Smuggler's Brewpub225 S. Pine St., Telluride, 970/728-0919, burger $6 Activities Telluride Gondola970/728-0588, visittelluride.com, free Telluride Bluegrass Festival800/624-2422, bluegrass.com, June 21--24, day pass $60 Nightlife Last Dollar Saloon100 E. Colorado Ave., Telluride, 970/728-4800 Day 2: Rico to DurangoHotel guests sip coffee and eat scrambled eggs and bacon around wooden tables in the brightly painted breakfast room. The food is excellent, even if Eamonn O'Hara, the hotel's manager and chef of its acclaimed Argentine Grill, doesn't handle breakfast. Eamonn, a native of Ireland, and his wife, Linda Hackleton, an English expat, lived in Los Angeles--Eamonn worked for nine years at the Hotel Bel-Air--before moving to Colorado. "We didn't want to raise our daughter in L.A.," Linda explains, referring to 17-year-old Jorden. We regretfully leave without sampling Eamonn's cooking, but soon enough stumble on the Silver Bean, a 1969 Airstream trailer converted into a coffee shop. A white picket fence surrounds an Astroturf patio where people sip lattes next to plastic flamingos. Inside, postcards and snapshots from the travels of "Uncle Fred" and "Aunt Betty" line the walls; owner Gigi Schwartz invented Fred and Betty as a lark. Gigi and her friend Wendy Mimiaga have been working in the tight quarters since the shop opened in 1998. "We haven't killed each other yet," says Wendy, laughing. We drive 20 miles in the wrong direction, but it turns out that we're just 18 miles from the Four Corners Monument, so we keep going until we reach the spot where Utah, Colorado, Arizona, and New Mexico meet. Sure, the marker is sort of arbitrary. We pay $3 admission and have fun in the hot desert air anyway. I snap photos of Lisa doing "the crab" on the four corners plaque, so that each limb is in a different state. The narrow roads carved into the steep canyon walls of Mesa Verde National Park have particularly beautiful views: valleys dotted with juniper trees and sagebrush in between giant mesas. Around one turn, we spot wild horses. The park's cliff dwellings are the real show. At Spruce Tree House, a 13th-century sandstone dwelling once home to the Ancestral Puebloan people, a ranger points out several kivas--underground rooms used for various ceremonies. We join a group tour of Cliff Palace, which has 150 rooms and 23 kivas. Our guide explains that an average Ancestral Puebloan man was 5'4", which helps us imagine how 125 people once lived here--and how residents managed doorways less than four feet tall and two feet wide. We climb a series of ladders to the top of Cliff Palace, passing three-inch wide grooves worn into the sandstone by human fingertips. I'm grateful for the ladders. In Durango, we check in to the Rochester Hotel, a red-brick Victorian building dating to 1892. A lounge area offers homemade oatmeal-raisin and chocolate chip cookies and a jug of iced tea--all with a help-yourself policy for guests. I'm thrilled with our room's little private patio, which opens into the side courtyard. At The Palace restaurant, where we're serenaded by a barbershop quartet over dinner. I can't manage to finish my mozzarella, tomato, and basil sandwich, and Lisa hardly makes a dent in her plate of penne--because the portions are so big and because we stuffed ourselves with cookies back at the hotel. Waitresses at the Diamond Belle Saloon dress in 1800s period costumes, complete with peacock feathers in their hair, and more often than not there's someone playing ragtime on the piano. While we have drinks, I half expect brawling cowboys to fall from the balcony. Lodging Rochester Hotel726 E. Second Ave., Durango, 800/664-1920, rochesterhotel.com, from $109 Food Silver Bean410 W. Main St., Cortez, 970/946-4404 The Palace505 Main Ave., Durango, 970/247-2018, penne $9 Activities Four Corners Monumentnavajonationparks.org, $3 Mesa Verde National ParkHwy. 160, 970/529-4465, nps.gov/meve, $15 per car Nightlife Diamond Belle Saloon699 Main Ave., Durango, 970/247-4431 Day 3: Durango to OurayDurango attracts outdoorsy types who make the most of their days, and at 7:15 a.m., nearly every chair in our hotel's breakfast area is filled. After eggs, fresh fruit, and tea, we drive to Mild to Wild Rafting for a trip down the Lower Animas River. A family from Chicago with three boys shares our boat. The water level is fairly low--meaning the rapids are mild--so our guide, Roy Igo, a Harrison Ford doppelgänger, makes the ride more exciting by extending the initial lesson into a paddling clinic. Not to be shown up by the boys, Lisa and I furiously obey his commands of "Forward two, back one!" For lunch, we return to town, where the chicken wings at Carver Brewing Co. are messy and scrumptious. Then we stop at Honeyville, specializing in all things to do with bees; there's even a see-through hive stocked with live bees in the middle of the store. Lisa, who loves whipped honey, is delighted that the store sells it in flavors such as cinnamon and peach. We drive into the mountains on Route 550, a.k.a. the Million Dollar Highway. Just before Coal Bank Pass at 10,640 feet, we see the impressive Pigeon and Turret peaks, both well over 13,000 feet high. Soon after, we look down at the old mining town of Silverton, which is 9,318 feet above sea level. A man at Silverton's visitors center gives us a map to a nearby ghost town, Animas Forks, and assures us that our rental--a white PT Cruiser we've nicknamed Stay Puft--will do just fine. Half an hour later, as we bounce along a rocky dirt road with a sheer drop-off, we're not so sure. Still, we arrive unscathed to see rickety buildings and crumbling foundations in what 120 years ago was a town of 450 people. Silverton itself looks like a ghost town, as it's low season--in between the summer tourists and the winter skiers. We struggle to find a single store open. One window sign reads: we are not open, never, never, never. There could not be a more appropriate moment for a tumbleweed to roll by. Continuing on Route 550, we fight the urge to pull over every few minutes to take photos. One stop we can't resist is Red Mountain, a collapsed volcano with sides that are burnt orange and red, thanks to the rich iron deposits. Eventually we arrive in Ouray, dubbed the Switzerland of America for its position beneath snowcapped peaks. The area was populated after gold was discovered in 1875. Long before its mining days, however, Ouray--named for a Ute chief--was the summer home of nomadic tribes who came to soak in the mineral hot springs. After paddling the morning away, Lisa and I have the same idea. We check in at Box Canyon Lodge & Hot Springs and change into bathing suits. The lodge has four 6-person redwood tubs that are continuously replenished with geothermally heated spring water. As the sun sets, we soak and enjoy the mountain views. We get seated next to the outdoor fireplace at Buen Tiempo, a cute Mexican restaurant. While digging into a vegetarian quesadilla, I notice that the 15-foot-high ceilings inside are papered in dollar bills. Our waiter explains that they're donated by customers and taken down once a year to be given to charities. After we offer a dollar, our waiter shoves a tack through the bill, which he wraps around a roll of quarters; then he wings the package upward. The tack sticks the dollar into the ceiling, and our waiter catches the quarters and goes back to his job. Operators Mild to Wild Rafting50 Animas View Dr., Durango, 800/567-6745, mild2wildrafting.com, half-day rafting $43 Lodging Box Canyon Lodge & Hot Springs 45 Third Ave., Ouray, 800/327-5080, boxcanyonouray.com, from $75 Food Carver Brewing Co.1022 Main Ave., Durango, 970/259-2545, wings $9 Buen Tiempo515 Main St., Ouray, 970/325-4544, quesadilla $12 Shopping Honeyville33633 Hwy. 550, Durango, 800/676-7690 Day 4: Ouray to Grand Junction    Two blocks from our hotel at Box Cañon Falls & Park, we follow a walkway next to the falls, which fill the canyon with mist. We hike a steep half-mile to the bridge suspended over the cascade. A placard explains that the rock face in front of us is known as the Great Unconformity: For some reason, a stripe of rock representing 30 million years of geologic time is missing. I quickly give up trying to wrap my head around that and instead just admire the contrasting reds, oranges, and whites in the rock. In between ogling Ouray's adorable Victorian-era buildings and the surrounding mountains, we come upon Ouray Silversmiths. Opened in 1994, the shop sells silver and gold jewelry handmade by owner Melanie Kline and her son, Josh. Lisa buys her mother a ring with a golden horse in a silver paddock for her birthday, even though it's more than six months away. "When you see something this perfect, you just have to get it," she says. With a flight to catch in the afternoon, we reluctantly climb into the car and speed northward, leaving the mountains behind. Descending into the plains, we find that the sky opens up wider and wider, and fields dotted with split-rail fences seem to go on forever. We drive nearly an hour in silence, happy simply to watch the landscapes slowly roll by. Activities Box Cañon Falls & ParkOuray, 970/325-7080, ouraycolorado.com, $3 Shopping Ouray Silversmiths722 Main St., Ouray, 970/325-0097 Finding Your WaySouthwestern Colorado has some of the prettiest drives in the state, which is saying a lot. The mountain views north of Durango on the Million Dollar Highway (Rte. 550) are particularly gorgeous. Though it's easy to get distracted, be sure to keep your eyes on the road--it's often very windy, with steep drop-offs and not as many safety barriers as you might hope. If you're going to Animas Forks or anywhere else off the main roads, consider a four-wheel drive vehicle--and no matter what, take it slow.