The Spas of Bohemia

By Paul Balido
June 4, 2005
View of a spa pool with a woman relaxing with flowers in her hair.
Darya Petrenko
Long famous for their "water cures," many scenic towns in the Czech Republic sell their charms for a pittance.

Today I am king--for 40 minutes, anyway, soaking under frescoed ceilings in the very tub that once held England's Edward VII. Gas bubbles dance in the warm spring water, soothing my skin (and, I'm told, lowering my blood pressure) as I doze off, happy as a clam: this regal indulgence, this rococo chamber worthy of a museum, is mine for all of 20 bucks. Welcome to Marienbad (Marianske Lazne in the tongue-twisting local language), one of three-dozen Czech spa towns where a day of Old World pampering, medical treatments, and three hearty meals can cost as little as 1,750 Czech crowns ($50) per person per day in low season (generally October through April)--less than a standard hotel room in most of western Europe (in high season, prices run from $71 to $95, still a decent deal if you don't mind the crowds).

Granted, some of these medical treatments might raise your own doctor's eyebrow. Traditionally, the spa experience centered around "taking the waters" (via soaking or drinking), and all sorts of claims have been made for their powers, from treating gout to infertility, even cancer. Think what you will, generations of Europeans have sworn by these methods, and many national health insurance programs even cover spa visits. These are not, after all, New Agey fad-farms, but long-established, traditional European health care institutions, though admittedly, time and tech have expanded the offerings to the likes of magnetotherapy, supposedly relieving pain by creating magnetic fields around the body, or the alarmingly named pneumopuncture, which injects gas into acupuncture points--clearly not for everyone. Not all treatments, though, are so out there, and plenty are bona-fide boons, including massage, physical therapy, and wonderful mineral water baths.

Here's how it works: you check into a spa facility and meet with a "balneologist" (doctor of spa medicine), who prescribes a course of treatment based on your afflictions (ideally three weeks or more, but they cater to Americans with one-week programs); this includes baths, therapy sessions, water-drinking regimens, whatever your condition calls for. An individualized diet plan is also forwarded to the kitchen (though, interestingly, in Eastern Europe the "diet" dishes are often soaked in butter). Special or additional treatments (such as my decadent soak in the King's Chamber) are payable on a per-item basis. Alternatively, you may also stay at a non-spa hotel, eat in excellent (and inexpensive) restaurants around town, and visit the spa as an outpatient.

Depending on the chemical composition of their springs and muds, different towns focus on different conditions; thus, while Trebon and Bechyne specialize in joints and muscles, Podebrady is for the heart, and Frantiskovy Lazne focuses on gynecology. For the first-timer, though, the best and most versatile introduction to the spa experience centers around two famous West Bohemian towns: Karlsbad (Karlovy Vary in Czech), the largest and most popular of all, and the quieter, more genteel Marienbad.

The easiest (albeit most expensive) way to do it is an all-inclusive package--airfare, lodging, treatments, and three meals a day--from the tour-operator arm of CSA, the Czech national airline; these run around $1,499 per person (double occupancy) for seven nights at the posh Hotel Imperial Spa in Karlsbad. You can save big, however, by calling local tour operators, such as Prague International and Helios.Via (see box), or contacting the spa directly and then buying your airfare through a consolidator (roughly $700 from the East Coast in high season). Once you arrive in Prague, a bus ticket to Karlsbad is only $2.65 for an air-conditioned two-hour ride, and the three-hour-plus train to Marienbad costs $3.35.

Karlsbad (Karlovy Vary)

Fizzy Water & Summer Hoopla: Surrounded by steep hills 100 miles west of Prague, this town's picturesque 600-year-old spa district has played host to aristocrats and celebrities from Russia's Czar Peter the Great to Beethoven to Karl Marx. Today it's a merry jumble of nineteenth-century extravagance, its facades shining once more after extensive restoration. Up and down the banks of the Tepla river, Germans, Czechs, and hordes of nouveau riche Russians take their constitutional walks, stopping at the 12 mineral springs to fill their lazensky poharek, a china mug with a built-in drinking straw (to be honest, the hot fizzy water tastes vile). Karlsbad also aims to treat the soul, and so it hosts a variety of concerts, balls, and jazz and film festivals. Summertime, in fact, can seem anything but relaxing, with teeming crowds serenaded by oompah chestnuts like "Roll Out the Barrel" at every turn. Fortunately, you can head for the hills along the many hiking paths on the outskirts, offering pine-fresh air and contemplative quiet.

Karlsbad Spas/Hotels: If quiet is important, the best local spa may be the Jadran, an intimate villa built in 1937 on a hill above town. With only 12 rooms, its recently renovated premises sparkle with luxurious furnishings, gorgeous private baths, stereo equipment, TV, fridge, and phone; there is also an in-house doctor and treatment facilities, all at a cost - including full board - of $119 based on double occupancy. The drawbacks: no elevator, and a longish walk uphill from town. Almost as plush, the art nouveau Astoria offers a much better location smack in the center of town. The lobby wows visitors with its marble, brass, and fresh flowers, and many rooms have been upgraded to light wood furniture, lace curtains, new bathrooms, and all the expected amenities; there is also a brand-new sauna and indoor pool adorned with classical tilework and pillars. The all-inclusive cost here ranges from a high of 154 euros per room in season to a low of 112 euros. Strangely, the priciest place in Karlsbad (204 euros to 240 euros per room) is also the ugliest.

The Thermal, a 15-story concrete eyesore in the center of the pedestrian-only spa district, has one of those cavernous lobbies so typical of hotels in the former Soviet bloc. Still, it attracts a significant clientele who appreciate its large medical staff, complete range of spa treatments, outdoor pool with naturally hot spring and thermal water, and recently renovated rooms with fabulous balcony views of the town and surrounding hills. For those who prefer a simpler, non-spa hotel, the Jiskra is the best bet: a fabulous townhouse just across from the posh Grand Hotel Pupp and dripping with crystal chandeliers and swirly Belle Epoque moldings. A grand staircase (and elevator) lead up to three suites fit for royalty, along with ten simpler rooms with TV, phone, and shared baths (41 euros per room in low season and 78 euros in high).

Karlsbad Cuisine: Restaurant prices in the Czech Republic can still amaze after a decade of capitalism, and Karlsbad is no exception. At the pleasant Bodam Rybi Restaurace, seafood's the specialty, served outdoors under chestnut trees or indoors in a cozy dining room lined with fish tanks. An entree of fried calamari goes for $2.50, and a generous portion of paella with shrimp, mussels, and sepia for $3.25. Game is served, too: roast duck with cabbage and dumplings costs $3, and venison steak with mushrooms, $3.85. Rather more elegant, the Regina Restaurace (in the Regina Hotel) is a grand affair with elaborate ceilings, soaring columns, chandeliers, and . . . clunky Soviet-era furniture. Two prix-fixe menus offer the likes of soup, roast pork with potato dumplings and cabbage, apple strudel, and coffee for $3.35; ... la carte, a fried filet of fish is $1.75 and palacinky (Czech-style crepes) with fruit and cream just 75[cents].

Just off the main drag along a quiet lane of fairytale fin-de-siecle villas stop for lunch or dinner at the excellent Sadova Kavarna Restaurace, a plainish dining room with outdoor tables overlooking an onion-domed Russian orthodox church. Lively music and dancing on weekend nights accompany great values like the trout baked in butter and lemon for $2.50. Sides, like the ubiquitous potato croquettes, run 42[cents], as do various small desserts, and the Prazdroj or Purkmistr beer is 53[cents] a glass.

To eat like a true Czech on a budget, though, head for Linie Rychle Obcerstveni. Just west of the Thermal Hotel, it remains a Soviet-style fast-food joint with modern touches like bright display cases. The thing here is gloppy salads heavy on the mayonnaise served with a rohlik (roll); the karlovarsky salat, for example, costs just 42[cents] for a filling 150g (five-ounce) portion of chopped salami, raw onions, and diced pickles in a runny white sauce. It's deeply satisfying in the way that only something utterly bad for you can be; ditto for desserts like the 33[cents] "spa cake," a sort of Napoleon overloaded with frosting. This is truly as Czech as it gets, and a great place for a quick and very cheap meal.

Marienbad (Marianske Lazne)

A Gracious, Low-Key Alternative: Eighty miles southwest of Prague, Marienbad offers a different kind of spa experience: quieter, more intimate--even genteel. It was, after all, founded in the nineteenth century and specifically designed for strolling, its paths winding amid landscapes that would honor an Impressionist painting. To walk here is to revel in the architectural grandeur of the Austro-Hungarian empire; indeed, one might almost expect to bump into Goethe or Chopin taking a constitutional or listening to the spooky canned melodies of the "Singing Fountain," the focus of the delightful spa district. Expect, in short, nothing of the gloomy atmosphere of the pretentious, old French film Last Year at Marienbad.

Marienbad Spas/Hotels: Hvezda means "star," and that's what this luxurious gem is among the local offerings. All rooms are appointed with stylish furniture and all the modern conveniences - save air conditioning, absent all over town. The meals in the plush dining room are top-notch, and a broad range of treatments is available, from hydromassage to gas injections to magnetotherapy; more complex procedures are referred to the nearby Nove Lazne, a grand old outpatient facility (see below). The daily cost, including all meals and treatments, is an amazing $93 per person in high season and $79 in low. For less expensive rates (5040 CZK- 5360 CZK), the Pacific offers clean, recently refurbished quarters that don't look quite as sharp but still do the trick. A more limited range of cures is offered here, with patients going to the Nove Lazne as well. A major highlight of the Pacific, though, is the restaurant (open to the public), a splendid affair in art nouveau plaster and gilt.

The much plainer Vltava Hotel offers oddly similar prices (3530 CZK-3910 CZK) and specializes in musculoskeletal problems such as the knees and the neck--all of which will appreciate the beautiful indoor heated pool, whirlpool, and dry sauna. Rooms are clean and perfectly serviceable, with TV, phone, and sometimes a fridge; there is a daily choice of six set meals.

If you opt to stay in a regular hotel, however, the Polonia is an excellent choice, right on the main street and a short stroll to the Singing Fountain and the main colonnade (covered walkway housing several springs). While the facade is awash in friezes and caryatids, the interior is rather functional; rooms are bright and cheerful, however, with furniture of recent vintage, most with TV, and telephone. All the baths boast new tilework and fixtures, too, though some rooms share a bath; the price range here is 55 to 73 euros.

Whether or not you stay in a spa hotel, sooner or later you will end up at the Nove Lazne, a twin-towered structure offering the widest range of cures in town. Built in 1896, by the following year it welcomed England's Edward VII to the above-mentioned King's Chamber. All the area spas send their patients here for advanced treatment at no extra cost--like the "Maria's gas" wrap, essentially a plastic sleeping bag full of natural CO(sub)2. Otto, an older German from Bremen, walked with a cane, he tells me; but now, after two weeks of gas wraps, no more cane - and his wife is happier, he winks (an alternative to Viagra, the wraps supposedly dilate all the blood vessels). There are other fun treatments like colon irrigations, hydrotherapy, underwater massage, and the like. You may also come with no referral and take only those procedures you wish; that $20 mineral water bath in the King's Chamber costs $10 in a regular tub; an underwater spray massage is $16, and Otto's arousing gas wrap goes for a mere $7.

Meals in Marienbad: Even if you have a full-board plan, it would be a crime not to broaden your gastronomic horizons, given local restaurant prices. The Classic Restaurant and Cafe, for example, is classic indeed, with candles, crystal, and an upscale crowd. Meals here range from $1.65 for a vegetarian asparagus with peaches au gratin to a whopping $4.95 for smoked salmon with potato pancakes in a horseradish cream sauce and salad; a glass of Moravian wine is 64[cents]. For dessert, superb, paper-thin palacinky are just 80[cent]. Just up a short ways on Hlavni trida, the main drag, is the aforementioned dining room of the Pacific Hotel, where stucco-frosted ceilings loom over elegant tables. Here, 83[cents] buys an appetizer of sardines in cod liver oil with onions, and the chef's specialty, the "Pacific" sirloin steak with peaches and roquefort cheese, will set you back only $4.75.

To eat outdoors, try the Cesky Dvur, serving traditional Czech cuisine in a neoclassical courtyard just off Hlavni. The service is quick and the svickova na smetane (sauerbraten in cream sauce with cranberries and bread dumplings, practically the national dish) is heavenly-- and only $3.60. The same price gets you a hearty beef goulash, also with dumplings; desserts, like (what else?) palacinky, run $1.65. The best deal, though, is the "Czech platter," a generous assortment of roast pork, smoked meats, and duck served with cabbage and dumplings--for all of $6.35. Economize even further at Restaurace Franz Josef, named after the Austro-Hungarian emperor who ruled from 1848 until World War I; a cartoon cutout of the old chap presides over the entrance to this rustic tavern with bench seating and lace curtains. Here, a bowl of cesnecka (garlic soup) is a mere 53[cents], while breaded carp with fries costs $2.25; ditto for the so-called "Tramp" pork steak, served with roasted potatoes and a side.

Finally, the pink-and-white Cafe de Paris in the Nove Lazne is a perfect spot to recover from your treatments--as I did following my kingly soak in Eddie's tub. As I savored a yummy wedge of fruit tart (97[cents]) and a cup of strong coffee (67[cents]), a Czech language disco-rap version of "Red River Valley" played on the radio--a perversely fitting comment on the state of this beautiful country, poised between its communist past and its westernized future, and still offering--for now--amazing bargains, spa and otherwise. Sleeps Amid Springs

To phone the Czech Republic from the U.S., first dial 011-420. KARLSBAD Sanatorium Astoria Vridelni 23; 17/322-8224, fax 17/322-4368 Thermal Hotel Sanatorium I.P. Pavlova 11; 17/321-1111, fax 17/322-6992 Jadran Spa House Balbinova 4; 17/322-5613, fax 17/322-1684 Hotel Jiskra Marianskolazenska 1; 17/322-6994, fax 17/322-6149 MARIENBAD Hvezda Goethovo namesti 7; 165/631-111, fax 165/631-200 Vltava Anglicka 475; 165/641-111, fax 165/641-200 Pacific Spa Hotel Mirove namesti 84; 165/651-111, fax 165/651-200 Hotel Polonia Hlavni trida 50; 165/622-4512, fax 165/624-785 Nove Lazne Reitenbergerova 53; 165/644-111

Info & Tour Operators

The Czech Tourist Authority (212/288-0830; czechcenter.com/) has helpful spa information.

For packages, contact: Czech Vacations/CSA Czech Airlines in the U.S., 877/293-4225 Balnea Praha Spa & Travel Service Narodni trida 28, 10000 Prague 1; 011-420-2/2110-5314, fax 011-420-2/2110-5307; balnea@anet.cz Helios.Via Dlazdena 5, 11000 Prague 1; 011-420-2/2421-3136, fax 011-420-2/266-140; helios@ms.anet.cz; tours.cz/helios Prague International Travel Agency Senovazne namesti 23, 11282 Prague 1; 011-420-2/2414-2752, fax 011-420-2/2421-1524; check-in@pragueinternational.cz, pragueinternational.cz/ Feasts Amid Fountains

KARLSBAD Rybi Restaurace Bodam T.G. Masaryka 10; 17/322-2473 Regina Restaurace Nuva Louka 3; 17/322-3241 Sadova Kavarna-Restaurace Sadova 51; 17/323-5132 Linie Rychle Obcerstveni Nabrezi Jana Palacha 2

MARIENBAD Classic Restaurant-Cafe Hlavni trida 131; 165/622-807 Restaurace Franz-Josef Hlavni trida 161; 165/5746 Pacific Mirov, namesti 84; 165/651-111 Cesky Dvour Hlavni trida 650; 165/626-273 Cafe de Paris Reitenbergerova 53; 165/644-040.

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Beyond Cancun: The Best Beaches of the Yucatan

Think you can't budget a beautiful, international beach trip? Think again: the Yucatan peninsula in Mexico is typically easy to travel to with many direct (and reasonably priced) flights going to Cancun, in the state of Quintana Roo. Just west of Quintana Roo, however, is the state of Yucatan. Its reputation for the world’s most impressive ancient archeological sites, Spanish-style architecture, and underground cenotes is legendary. But this state along the Yucatan peninsula is also known for its splendid white-sand beaches that are bordered by the shimmering turquoise waters of the Gulf of Mexico.The Caribbean-style beaches are among its most idyllic and photo-worthy attributes. While the beaches of Quintana Roo have taken up much of the beach spotlight, Yucatan’s beaches have been flying under the radar waiting to be discovered. Whether visitors are looking for a bustling fishing village with local shops and hotels, or the far-reaches of virgin, palm-fringed coastline, Yucatan has 235 miles of coastline to discover. Progreso Beach in Progreso, Yucatan, Mexico by Laurentiu Morariu - Unsplash Progreso is one of the most popular beach towns in the state of Yucatan. Located just 22 miles from the capital city, Merida, the town was founded in 1871 and has grown to become the main port of the Yucatan coast. Today it is a tourist hub and a border point open to commercial exchange with the states and countries on the Gulf of Mexico and the Caribbean Sea.Due to its commercial activity, Progreso is the most-visited port in the state and a popular cruise destination for visitors from all over the world. Along the boardwalk, visitors will find both international and local restaurants, as well as shops and boutiques. The market of Progreso is a destination in its own right, selling local food, crafts, and more. The beaches are the real star of Progreso, with white sand, turquoise water, and endless activities from kitesurfing and windsurfing to water skiing and fishing. Alacranes Reef National Park Just off the coast of Progreso is the Alacranes Reef National Park, a naturally protected area brimming with flora and fauna. The group of islands is the largest coral structure in the Gulf of Mexico and the archipelago is made up of five islets, named Isla Blanca, Isla Muertos, Isla Pajaros, Isla Desterrada, and Isla Perez. In fact, it's possible to camp on Isla Perez and experience its sugary sand and warm, shallow, turquoise water. Chuburná Chuburna Puerto in Yucatan by Jorge Zapata - Unsplash To the west of Progreso is the fishing port of Chuburná. This small, picturesque town is known for its handful of vibrant, lively restaurants that specialize in local seafood. At the port pier, visitors can appreciate the gradient of shades of blue that dance across the sea. The beaches are calm and clean and perfect for walking. If you head to the west, you'll find a small lighthouse and a semi-virgin beach, as well as a channel where fishing boats sputter back and forth out to sea. San Cristano San Cristano is another fishing village about an hour from Merida. This sleepy slice of the world has a population of roughly 600 people and is known for its pristine ecotourism. San Cristiano boasts nearly two miles of beach and water that is a Caribbean-style shade of blue. Its rich watering holes are abundant with more than 130 species of birds, fish, and other types of flora and fauna. You'll also find many cenotes here, the best known of which is Dzonot-Tzik, or Cenote Bravo, known for its crystal clear waters and sense of calm. Celestún Flamingos in Celestún by Akshaye Sikand - Unsplash You'll find no better spot for eco-tourism in Yucatan than in the beach town of Celestún. In fact, the biosphere reserve of Celestún has declared a wildlife refuge in 1979. Located about 68 miles from Merida and 76 miles from Progreso, Celestún has several springs that make it ideal for swimming, diving, and viewing wildlife. Feast your eyes on the thousands of pink flamingos that call the sanctuary of Celestún home. On guided boat tours, you can learn more about their history and see them as closely as possible without interrupting their habitat. Celestún is also home to many other types of fauna, like ocelots, jaguars, tigrillos, and spider monkeys. El Palmar Another important ecological reserve in Yucatan is El Palmar, a natural protected area and state reserve as of 1990. It is about 50 miles from Merida and known for its semi-virgin beach, as well as its modest cabin services and local restaurants. Here visitors can take boat rides for wildlife viewing or participate in activities like kayaking, paddle boarding, windsurfing, and kiteboarding. Drink in the views from Yucatan's tallest lighthouse, as well. Cancunito Finally, Cancunito is one of the Yucatan's most pristine and virgin beaches — the perfect place to disconnect from the city and reconnect with the sea. Shrouded by mangroves and not far from the famous pink-hued Las Coloradas salt mines, the waters here are calm and clear, free of shops, hotels, and restaurants, and simply blessed with the raw splendor of nature.

Inspiration

Travel Trends for 2023

Looking for inspiration for new travel experiences and trip ideas? Wondering about the best ways to save on hotels, flights, and more this year? Several large travel and finance companies including Kayak, Booking.com, and American Express have all recently released their reports on travel trends for the upcoming year. Data indicates that many tourists are looking towards trips that focus on wellness, "unplugged" experiences and especially interested in ways to learn about new and unfamiliar cultures. Since many people put off travel during the pandemic, prospective travelers have also increased spending limits for trips they plan to take this year. However, even with the costs of flights (and pretty much everything) skyrocketing across the country due to inflation, there are still several potential destinations that will prove to be very budget-friendly if you're not one of the many planning to splurge more than necessary just yet. Below are some of the big takeaways from these travel trends reports. Money-Saving Trends and Tips According to data gathered by Booking.com, almost two-thirds (63%) will keep a close eye on deals and hacks, with more than half (53%) happy to travel off-season or via longer routes. That means 2023’s off-season may be a little busier than last year’s, while the summer may be somewhat quieter than usual. This may help spread the crowds at busy attractions such as Walt Disney World. 61% of people also intend on planning their vacations further in advance, so expect to see fewer last-minute travelers in 2023. As a result, there may be less last-minute deals on trips (though this remains to be seen). Unfortunately, the increase on flight prices will likely continue into 2023. Both domestic and international flight prices are up in 2023 compared to 2022 (52% for domestic and 29% for international). Flights from the US to destinations around the world will see an increase in price for 2023 trips. That being said, flights to the South Pacific (+3%) and Europe (+10%) will see the smallest price increases. Both domestic and international trips are expected to see price increases through June, so you may save if you take trips earlier in the year. JFK Airport in New York - courtesy of hotels.com Kayak pulled together the North American destinations with the cheapest flight prices, so if you're looking to save less on airfare consider a trip to one of the below cities: New York, New York: $337Chicago, Illinois: $343Austin, Texas: $360Atlanta, Georgia: $363Houston, Texas: $365Nashville, Tennessee: $365Guadalajara, Mexico: $369Toronto, Canada: $375Raleigh, North Carolina: $375Fort Lauderdale, Florida: $376 When it comes to accommodations, the West dominates with generally lower nightly hotel rates. If you’re looking to stay in and around the US for less, you may find the best hotel prices in Northwest and Southwest locations. The majority of destinations around North America with affordable nightly rates are also great for the traveler looking to get outside. No matter where you’re looking to stay, nightly prices for hotels and rentals aren’t seeing huge increases in rates. For both domestic and international stays, travelers could expect to pay under $220 a night depending on where they’re headed. Based on Kayak's numbers, here are destinations with the most affordable accommodations: Ocean Shores, Washington: $153/nightPortland, Oregon: $161/nightCody, Wyoming: $169/nightMexico City, Mexico: $190/nightReno, Nevada: $190/nightSalt Lake City, Utah: $192/nightToronto, Canada: $202/nightHouston, Texas: $205/nightSan Antonio, Texas: $212/nightDenver, Colorado: $214/night Off-grid Travel Takes Priority Camping in the great outdoors - courtesy of timeout.com Following various international lockdowns in which many people weren’t allowed to leave their homes, let alone travel, we became reliant on technology for entertainment. Now that most restrictions have been lifted, travelers are keen to disconnect, with 55% wanting to spend their vacations off-grid. But it doesn’t just stop at wanting to disconnect from technology, with more and more people craving a back-to-basics experience, many travelers are expressing a desire to use their vacations in 2023 as an opportunity to learn survival skills (58%), according to research from Booking.com. This includes learning how to source clean water (53%), light a fire from scratch (42%), forage for food in the wild (39%) and even how to prep for an apocalypse (39%). Connecting with nature also tops travelers' wishlists. Sitting in front of a cozy, crackling fireplace somewhere deep in the woods and miles from the nearest microchip is many travelers’ idea of bliss. However, almost half (48%) would only consider going off-grid if it meant they could take a few luxuries and indulgences with them, and 53% revealed they’d need their phone and stable internet connection. Along with this desire to unplug is a need for focusing on health and wellness. A large majority (75%) of those polled by American Express are planning to decrease screen time while traveling to better their mental health and/or seeking to surround themselves with nature to focus on mental clarity (68%). Travelers want to relax from their busy lives—and are gravitating toward destinations and resorts that will help them decompress and feel healthier. According to American Express, 82% of respondents enjoy walking as their favorite activity to stay healthy while traveling. Also, 72% of respondents say they are more focused on self-care than they were a year ago and 57% of respondents plan to take extended vacations to focus on wellness. Most respondents see leisure travel as a break from overstimulation and multi-tasking. The Appeal of "Culture Shock" Roswell welcome sign - courtesy of roadtrippers.com When you find somewhere you enjoy traveling to, it can be tempting to revisit that same place on your next vacation, but in 2023 travelers intend to mix things up. Almost three-quarters (73%) of those surveyed by Booking.com want to experience travel out of their comfort zone, with 30% keen to explore lesser-known cities to find some hidden gems. Travelers want authentic experiences that give them a taste of local culture and let them explore hidden gems that friends back home don’t know about. They also want to know that the decisions they make while traveling can have a positive impact on the destinations they visit, and want the money that they spend on vacation to support the local community. Plenty of travelers (38%) want an out-of-this-world culture shock, and to go on the hunt for UFOs. This means there will likely be an increase in visitors to extra-terrestrial hotspots such as Roswell, New Mexico. Meanwhile, others may go further east: 47% of travelers are interested in exploring exotic delicacies such as the hottest chili pepper (the current world record is held by the California Reaper, bred in Rock Hill, South Carolina). In American Express' research, 89% of survey respondents agree that they want to travel to destinations they’ve never visited before, 79% of Gen-Z and Millennial respondents agree that they would love to partake in a day in the life of locals in the destination they are visiting, and 68% of respondents agree that they pride themselves on finding lesser-known vacation spots before they become popular. Sampling the local cuisine is a big part of people's interest when it comes to learning about a new culture. Some people, however, are even planning their whole trip around food. In fact, 47% of Gen-Z and Millennials say they have planned an entire trip around visiting a specific restaurant—compared to 37% of respondents overall. Furthermore, 45% of Gen-Z and Millennials say they have planned a trip around attending a food festival, compared to just 35% of all respondents. Due to increased interest, its possible that more local and off-the-beaten-path activities and experiences will pop up in many destinations. Research shows that 86% of Gen-Z and Millennial respondents and 83% of all surveyed respondents want to shop at small businesses when they travel to a new location. Plus, 69% of all respondents would spend more during a vacation if they knew it supported the local community, and 88% of all respondents agreed that dining and shopping at local small businesses brings a more authentic experience. Nostalgic Escapes Make a Comeback Magic Kingdom at Walt Disney World - courtesy of wdwmagic.com It's not all about the unusual and unfamiliar, though. Especially when it comes to family vacations, "classic" trips or simple beach getaways, road trips, or theme park trips may see a resurgence. Over the last couple of years, popular culture has seen a nostalgia resurgence of sorts, with 80s and 90s coming back into fashion. It seems as though the same will happen with travel in 2023, with almost nine in ten (88%) in Booking.com's polls wanting to go on a nostalgic getaway. About a quarter (23%) of travelers want to escape to simpler times, when all we had to worry about was rewinding that rented VHS and how long the lines were for Space Mountain. And 61% of travelers want to get their hearts racing with a trip to a theme park in 2023, with more than half (54%) planning on taking a family reunion-focused vacation. That means theme parks such as Universal Orlando Resort may be visited by multi-generational families in 2023.