Chains With a Twist

October 7, 2010
Two brands are bringing boutique hotels to the masses.

SOHO HOUSE

The London-based chain of swish private clubs has begun a major expansion, setting aside some of its rooms for non-members. Industrial design, Cowshed Spa services, and screening rooms are staples across all nine properties.

Newest opening: Soho House Berlin. Guests enter the late-Bauhaus building through a lobby spray-painted by Damien Hirst with a massive shark. sohohouseberlin.com, from $128.

ALOFT

This Starwood spin-off has grown at warp speed since its 2008 launch, popping up in India, across China, and in U.S. college towns like Chapel Hill, N.C. By the end of 2010, Aloft will have 48 properties around the world. Bright, modernist interiors mesh with a Gen-Y mentality: Aloft has close to 15,000 Facebook fans and the first-ever virtual hotel in Second Life's cyberspace.

Newest opening: Aloft Brussels Schuman. The brand's first European location opened in September, next to the European Parliament. aloftbrussels.com, from $110.

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World's Best New Boutique Hotels Under $150

NORTH AMERICA/CENTRAL AMERICA 1. Las Vegas More Palm Springs–chic than Las Vegas–bling, Rumor is a far cry from most Sin City resorts. Just a few blocks off the Strip, the two-story hotel trades the buzz of slot machines for a tranquil palm-and-pool-studded courtyard, complete with hammocks on the lawn and a DJ who spins classic rock on the pool deck. The 150 rooms are all done in Rumor's signature color palette of purple and cream, from the fresh orchids on the desk right down to the lavender-scented bubble bath. rumorvegas.com, from $89. 2. Chicago After opening in January, Longman & Eagle became one of Chicago's most sought-after restaurants, known for rich comfort food like house-made pork sausage and ricotta pasta. But it was missing a crucial ingredient: a place to crash after dinner. Last month, Longman's owners solved the issue by unveiling six guest rooms upstairs—done in the same cozy decor as the pub. longmanandeagle.com, from $75. 3. Lancaster, Pa. Pennsylvania Amish country has never lacked appeal—antiques markets, covered bridges, farm-fresh foods. It was finding an appealing hotel that was hard. No longer. Last spring, the Cork Factory Hotel opened in a 145-year-old redbrick foundry, still equipped with its huge, original glass-paned windows. The 77 rooms are within walking distance of a 120-year-old market, where farmers still hawk their wares every week. corkfactoryhotel.com, from $139 with breakfast. 4. Adams, Mass. When owners Nana Simopoulos and Caryn Heilman set out to restore a 19th-century brick boardinghouse in the Berkshires, they didn't just strive for eco-conscious design—it was more like eco-perfection. Nearly everything in the eight-room Topia Inn is organic, from the breakfast of banana bread, spinach quiche, and fair-trade coffee to the plush mattresses made of chemical-free cotton. Even the walls are plastered with bright, earth-friendly clay, which makes them cooler in the summer, warmer in the winter, and inviting all year long. topiainn.com, from $125. 5. St. Pete Beach, Fla. Set on a quiet strip of white sand 35 minutes southwest of Tampa, the Postcard Inn on the Beach is a dose of Florida Keys flair transported to the mainland. Each of the 196 rooms is wallpapered with surfing photos and accented with vintage lamps, while the lobby has its own macramé art installation and colorful surfboards. The effect is an overwhelmingly casual vibe that continues out in the garden, where Adirondack chairs surround a fire pit and the beachfront bar serves blackened tilapia sandwiches and bacon-and-jalapeño-wrapped shrimp—perfect snacks for Postcard's dive-in movie nights, when surf, travel, and classic films are projected above the pool. postcardinn.com, from $99 with breakfast. 6. Acapulco, Mexico Long before Cancún or Cabo, Acapulco was the king of Mexican resort towns—and the Hotel Boca Chica was its crown jewel, drawing everyone from Elvis to the Rat Pack. Now, after a three-year remodel, the Boca Chica has regained its former sparkle. The 36 rooms are lacquered white and flooded with light, and all have private balconies. Meanwhile, old Hollywood touches throughout—like lamps made from conch shells and latticed brickwork—serve as ever-present reminders of its storied past. hotelbocachica.com, from $95. 7. Granada, Nicaragua It's one thing to stay in the heart of a Spanish colonial city—and quite another to stay in a Spanish-colonial mansion. Located smack in the middle of Granada's historic district, the sprawling 19th-century Hotel Spa Granada has five garden courtyards, a lagoon-like swimming pool in the center, and 15 expansive guest rooms (some with ceilings as high as 18 feet) that are decorated with handicrafts from a local artisan. A free spa treatment is included with every night of your stay, but the rates are so shockingly affordable—a 60-minute massage is $20, an aloe facial is $10—that a full day of pampering hardly qualifies as a splurge. hotelspagranada.com, from $49 with breakfast. 8. Uvita, Costa Rica The 12 cabins at Oxygen Jungle Villas were constructed with a singular goal: to make you feel like you're the only person for miles. Blissfully isolated among barriers of tropical plants and vines, the one-bedroom villas come off like Swiss Family Robinson tree houses. Each has a private sun-deck, a sharply angled roof, and glass walls to maximize views of the Pacific Ocean a mile away. And considering the adults-only hotel never takes more than 24 guests at a time, it's hardly a stretch to believe the jungle is yours and yours alone. oxygenjunglevillas.com, from $139. EUROPE 9. Brussels In a rare example of a marketing gimmick gone right, the Pantone Hotel delivers on the style standard that design geeks have come to expect from the namesake global color guru. Each of the property's seven floors is dedicated to a different hue—from vivid tangerine to cool sky blue to buttery yellow—which comes through mostly in accent pieces and artwork. White bedding, walls, and window dressings keep the 59 guest rooms in balance. Even the rooftop bar picks up the pigment theme, serving drinks named for the color codes they most closely resemble: Pink Champagne 12-1107, Lemon Drop 12-0736, and Daiquiri Green 12-0435, to name a few. pantonehotel.com, from $89. 10. Cornwall, U.K. Cornwall's rugged cliffs, manicured gardens, and 300-plus public beaches have drawn British vacationers since the 1800s. Now the seaside retreat, four and a half hours west of London, has one more draw to add to the list: the Nearwater. At this whitewashed B&B in the town of St. Mawes, owners Tim and Amelia Whitaker have transformed a simple home into one of the area's sweetest small hotels. Bamboo floors, Danish teak furniture, and a mirror made from driftwood give Nearwater a light, nautical look, while the three rooms' beds are covered in sailor-striped wool blankets. Added to that, Amelia's homemade granola and pancakes are the perfect start to a day spent taking one of Tim's famous guided walks along the coast. nearwaterstmawes.co.uk, from $131 with breakfast. 11. London For years, London's members-only clubs catered exclusively to their elite clienteles. But in April, the East End's Shoreditch House broke ranks and opened 26 rooms to the masses. While this technically means it's now a hotel, the Shoreditch sure doesn't feel like it: Antique telephones, oak tallboy chests, complimentary umbrellas, and bookshelves filled with board games and guidebooks speak to its heritage as a private club. Guests enjoy the same privileges as members, including access to the fourth floor's two-lane bowling alley and the trendy rooftop pool, which has views of the London Bridge. shoreditchhouse.com, from $116 for nonmembers. 12. Paris Imagine arriving in Paris only to have some globe-trotting local hand you the keys to her apartment. That's the idea behind Bohème, a 366-square-foot, one-room hotel in the Montmartre district within walking distance of the Sacré-Coeur Basilica and the boutiques along rue de Clignan-court. The property is one of three apartment-style rentals run by the French boutique hotel firm Bed & Style. The sunlight-drenched space has a teak canopy bed, draped in scarlet curtains, and a daybed made of Indian acacia. In an alcove, visitors will find Bohème's most useful feature: a fully equipped kitchen stocked with Moroccan tableware. bedandstyle.com, sleeps three from $109. 13. Auvergne, France Four hours south of Paris, a wilderness of pine forests, crystal-clear lakes, and volcanic peaks springs from the countryside. It's the kind of rugged landscape you'd expect in Montana, scattered with wild horses and wolves. Except here, at the Instants d'Absolu Ecolodge & Spa, you can also enjoy French food and creature comforts. Chocolate croissants and wildflower jam are set out each morning, and post-dinner cordials of lemony pine liqueur are served by the outdoor hot tub. Lest visitors get too relaxed, all 12 rooms have exploration-friendly binoculars and boots. ecolodge-france.com, from $115. 14. Prague Part stylish hotel, part traditional hostel, the Mosaic House is an experience all its own. Inside the six-story 1935 building, guests can opt for one of 64 private rooms (from $26) or one of 30 shared spaces—for nearly half the cost (from $15). While the atmosphere skews toward the casual (think board games and beanbag chairs in the lounge), the decor is more upscale: Each room is done up in chocolate brown, burgundy, and gold, and is accented with quirky touches like closet rods made of tree branches and tables fashioned from salvaged-wood beams. mosaichouse.com, from $15. MIDDLE EAST/ASIA 15. Tel Aviv, Israel Aspiring creative types will feel right at home in the new Art Plus Hotel: Five of Israel's leading artists painted huge nature-inspired murals on the first-floor walls, and there's a video installation running on a loop in the lobby. Concrete floors and stark-white walls serve as a backdrop to eye-popping furniture, like the purple Pantone chairs in the library, where free happy-hour wine, fruit, dips, and sandwiches are served amid a collection of art books. All 62 rooms are decked out with king beds backed by metallic-gray vinyl headboards, glass-topped desks, and '60s-era armchairs. And if inspiration strikes, each has crayons, watercolors, and sketch pads on hand. atlas.co.il, doubles from $120 with breakfast. 16. Chiang Mai, Thailand Before returning to his native Thailand to open La Bhu Salah hotel, chef Vatcharin Bhumichitr perfected his recipes as a restaurateur in London for 20 years (he also wrote 10 popular cookbooks). At the combination hotel and cooking school in the jungle-covered hills north of Chiang Mai, visitors can sample Bhumichitr's unique takes on traditional Thai dishes at the restaurant and then sign up for one of his individual or group classes. Local artisans also lead on-site batik, ceramics, and jewelry-making courses, while evenings are filled with folk music concerts and performances of traditional Lanna dancing. La Bhu's 13 rooms are spread across five 2-story wooden houses, each with an open-air art studio on the ground floor. bhusalahchiangmai.com, from $21. 17. Bangkok Far from the city's high-rises in a 104-year-old shop house, The Bhuthorn channels Bangkok's royal past. The three jasmine-scented rooms are all named for a different Thai prince (the Grand Palace is a five-minute walk away) and filled with treasures from the owners' travels across Southeast Asia: Burmese teak beds, quilts stitched from sarongs, woven rattan chaises. Afternoon tea is served in the leafy courtyard and is usually capped off with an assortment of traditional sweets gathered from family-owned shops in Old Town, the surrounding neighborhood. thebhuthorn.com, from $102 with breakfast. 18. Luang Prabang, Laos Positioned on a hill overlooking the Mekong River, the year-old BelleRive Boutique Hotel is an ideal base from which to explore Luang Prabang's unique Buddhist and French-colonial influences. The eight light-filled rooms are spread across two buildings—including a former mayor's residence—shaded by tamarind and frangipani trees. All rooms come with river views and four-poster rosewood beds draped with elephant-adorned silk runners and enclosed by sheer white curtains that double as mosquito nets. Best touch: Free bikes are on hand for guests to use to discover the town's temples, monasteries, and cafés. thebellerive.com, from $110 with breakfast. 19. Ho Chi Minh City, Vietnam The last thing you'd expect to find in Vietnam's hyper-kinetic capital is a tranquil French retreat, but such is the pleasant surprise of Ma Maison. Run by Natasha Long, a Saigon local, the inn is housed in a 70-year-old colonial villa remodeled to evoke French country life. Walls are painted in soft yellows and greens, while the 12 rooms have blond-wood beds and desks with gold-leaf details. The hotel's bistro completes the vibe, with a menu full of French fare such as braised chicken with mushrooms. Add to that thoughtful touches like the complimentary mobile phones with free local service and an affable cat, Mr. Sushi, and you'll be feeling like family in no time. mamaison.vn, from $70 with breakfast. 20. Siem Reap, Cambodia The Sojourn Boutique Villas is the rare resort that soothes your body and soul all at once. The 10 red-and-white bungalows are just a few miles from the iconic temples of Angkor, so guests can spend their days wandering among 12th-century Buddhist ruins and their evenings soaking in the palm-tree-fringed saltwater pool. All that relaxing comes with the peace of mind that Sojourn donates a portion of its proceeds to clean-water initiatives and English lessons for residents of the nearby Treak Village. sojournsiemreap.com, from $100 with breakfast.

Ask Trip Coach: House Swapping

READERS' TOP QUESTIONS How does house swapping actually work? Think of it like an online dating service for vacationers: Home owners and renters connect through global agencies and list their properties along with desired swaps on websites. (Your two-bedroom in San Diego may not make your heart race, but it could be just what a villa owner in Tuscany is looking for.) The first step is to create an online profile on one of those sites, which will give you a privacy-protected e-mail address you can use to contact others. Successful swappers tend to have thorough descriptions of their properties, tons of photos, and detailed house rules (e.g., no smoking). Once your listing is up and running, you can browse properties online and get in touch with other members directly to set up trades. It's as simple as that. So how do I select a website? The first thing you'll want to decide is if you're willing to pay. If you want to go the free route, there's always craigslist.org, which has countless listings across 82 countries. Still, despite its abundance, it lacks something of real value: user-generated feedback. On the other side of the coin, the fee-based sites have TripAdvisor-type reviews with each listing, so you'll get an honest feel for properties and their owners. Among the paid sites, the only real difference is the number of houses they have. Home Exchange is the biggest in the market, with more than 36,000 listings in 131 countries (homeexchange.com, $10 monthly fee). A cheaper option is Digsville, which charges $45 a year for access to 3,000 houses in 56 countries (digsville.com). The oldest and most cosmopolitan of the major players is 57-year-old HomeLink International: 20 percent of its 13,000-plus properties are in the U.S. The rest ca be found in 78 countries, including four new additions this year in Kenya (homelink.org, $119 a year). How can I safeguard myself in case something goes wrong? Believe it or not, most swappers are so laid-back that they don't bother with formal paperwork or a contract. "The accumulated e-mails between parties are enough to show you have an agreement," says John Mensinger, who has swapped his Modesto, Calif., home a dozen times and blogs about it at homeexchangeguru.com. "And practically speaking, am I really going to a court in France or Sweden to sue a home-exchange partner?" The key to ensuring a smooth trade is to have an honest, in-depth dialogue before the exchange takes place (again, sort of like dating). E-mail is fine, but do at least some of this over the phone or, better yet, on Skype, where you'll actually see your potential swap partners—and the rooms they're sitting in. Can I still swap if I'm a renter? Generally speaking, yes. Most rental contracts have no rules against exchanges, and landlords tolerate it, just as they don't mind friends staying at your place for free, because no one profits off a swap. Any tips for getting hits on my listing? People trade for all sorts of reasons, not just for a vacation: They have a wedding in the area; family is nearby; they're scouting colleges. So it's best to play up more than just your property. "Swapping is usually less about the house than the destination," says Helen Coyle Bergstein, Digsville founder. She recommends devoting a large portion of your listing to the "fun attractions within an hour's drive: a beach, hiking trails, a baseball park, whatever." How do I prep for a swap? My rule of thumb is to rely on this acronym: NERVE. Inform your Neighbors that you're expecting company while you're out of town. Compile a list of Emergency phone numbers (plumber, electrician, locksmith). Confirm the Rules and expectations established on both sides of the swap. Secure your Valuables. Enjoy! Lots of people include cars in swaps. Is that a good idea? Why not? Most auto-insurance policies allow it, just as they cover your car if a friend is driving it. That said, be sure to call and confirm this with your agent. (Say a friend is borrowing your car; don't get into the confusing details about a home exchange.) Also, be sure to confirm that you'll be able to drive your counterpart's wheels; some countries mandate that foreigners get special insurance coverage. Finally, plan ahead: Mail your swap partner an extra set of car keys in advance; drive yourself to the airport, and arrange to text, e-mail, or call each other with details on where exactly you've parked. Then when you arrive at your destinations, you'll both have a car waiting for you!