Hertz guarantees a car in 10 minutes or less

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The car rental company just introduced a self-service express check-in program at 50 major airport locations that promises to get travelers to their cars within 10 minutes. Hertz is so confident in its streamlined process that it will fork over a $50 credit towards your rental if your wait runs longer.

To be eligible, you must check in at Hertz.com—be sure to print out a confirmation—and, once at the airport, use one of the new kiosks or express counters. Participating airport locations include Atlanta, Chicago (O’Hare), D.C. (Dulles and Reagan), L.A., Maui, New York (LaGuardia and Newark), and San Antonio.

It's the latest bit of evidence that Hertz may be paying more attention to what its customers want. The company recently dropped a complained-about refueling policy and will now charging market prices (plus a fee) to those who purchase fuel through Hertz, as we blogged about here.

But will the 10-minute guarantee actually ease the car-rental process? And what other improvements would you like to see?


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