Tourism slogan as psychological warfare

By Sean O'Neill
October 3, 2012

The country of Georgia soundly lost a brief war with Russia last summer (that it apparently started), but its tourism officials haven't thrown up the white flag.

The country may augment its current "Europe Starts Here" tourism campaign with a new one called "The Winner Is Georgia." The plan is to pit the small eastern European country against other nations and claim that–when it comes to being a great tourist destination, at least–Georgia wins.

A test campaign this fall was launched in U.S. business publications. Here was the Georgia vs. France ad:

Think wine, think France, yes? Well, the country does have a deep-rooted tradition of viniculture. But it doesn't go as far back as the nation of Georgia's. In fact, over 3,000 years ago it was Georgians that first saw the possibilities in the humble grape. That–as well as the fact that Georgia's economic growth has outstripped that of France for five straight years–is something well worth celebrating. Over a bottle of excellent Georgian wine, of course. And the winner is: GEORGIA

Not everyone trusts the Georgians, though. While the main home page of the tourism website is fine, when I clicked to the link Travel for more info using the Firefox browser, I saw this message: "Reported Attack Site!" Apparently, Firefox is afraid that hostilities still haven't ended. (Apple's browser, Safari, loaded the page fine. Go figure.)

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Paris: How to find an affordable place to stay

The City of Light's reputation for extravagance is much deserved. Many hotel rooms have nightly rates that will cost you an arm and a leg, and snagging budget accommodation for less than $150 per night requires a sleeve-full of strategies. Lucky for you, we have some insider tips on booking lodging, plus a handful of hotel recommendations. Avoid the city center. Low-numbered neighborhoods are central and home to many popular areas to visit, such as the Latin Quarter and the Champs-Elysées. Hotels in the 1st–8th arrondissements, or neighborhoods, are thus the most expensive in town. Métro-savvy visitors can save a bundle and still be close to the action by staying in the "second ring" arrondissements and commuting in by Métro to their favorite sightseeing spots. The right bank arrondissements numbered 9–12 have excellent access to the Métro—plus, some of the city’s best value restaurants. Fifteen minutes on the subway might save you $50 per night in hotel costs. Look for hotels that are near subway lines 1, 7, 8, and 9—these routes have stops near the major monuments. Book months ahead. Paris has only about 30 great-value hotels but receives as many as 30 million visitors every year. Book your hotel room early to boost your chances of snagging the place you most desire. Stay during the shoulder season. As a rule of thumb, hotels charge their highest rates between mid-May and mid-September. Visit the city in the spring and autumn for more affordable rates—not to mention more manageable crowds and milder temperatures, too. Be flexible. Understanding what you can live without is the key to finding hotel happiness. You can’t get a spacious center-city room with modern design and an eat-in kitchen, for instance. But you can get a couple, or at least one, of those things. Your perfect compromise might be a closet in the cobblestone center or a sleek design hotel on the outskirts. For longer stays, consider an apartment instead of a hotel. Short-term rentals are best if you’re staying a week or more. There are two types of Web resources for short-term apartments. The first type will help you find luxury digs that are more spacious than the typical Parisian hotel, but cost about the same, giving you a bigger bang for your euro. A swank apartment on the Ile-Saint-Louis, for example, sleeps four for $240 (€190) per night. That works out to about $120 per couple per night for a 17th-century address overlooking the Seine. Guest Apartment Services is a good site for these high-end rentals. The second type of website lists rentals on the other end of the scale. For example, websites like Venere offer smaller, typically IKEA-furnished rentals from $126 (€100) per night. Both Guest Apartment Services and Venere accept online reservations and deposit by credit card. Note, though, that many smaller companies accept deposit only by bank transfer. Always read the reservations policies carefully with an eye out for traps, such as the policy on cancellations. Be particularly wary of negotiating any rental found on a message board like Craigslist. Deposits have been stolen via short-term rental scams made through such sites. For full advice on how to arrange a vacation rental, see our Vacation Rental Handbook. For hotel recommendations, see our listings for properties we've visited with starting rates under $200 per night: "Paris at a Price That's Right." EARLIER Save on Paris sublets Paris: Love and shelter for less than 100 euros

Inspiration

A few good links: Going on vacation the Simpsons way

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Travel Tips

Orbitz's 7-day sale: Save 20 percent instantly

If you're looking for an affordable hotel stay sometime soon (and who isn't these days?), consider Orbitz's seven-day sale, which started today. Use promo code 20HOTEL, and you'll save 20 percent off your entire booking, no matter how many nights. I found a $44 per room per night rate at a San Francisco Travelodge (close to the airport, but still a good deal) with the discount. Book by Jan. 18 (this Sunday) for travel through Apr. 30, 2009. The 20 percent discount is good only on hotel stays—not vacation packages. Also new at Orbitz is Deal-O-Rama. On the 1st and 15th of every month, Orbitz will post new regional deals, offering a 10 percent discount on hotel stays or $75 off a three-night vacation package. The current deals are for California. PREVIOUSLY Orbitz to automatically refund customers if airfare drops Evaluating Orbitz's policy to refund travelers when fares drop

News

Avis and Budget adding satellite TV to rental cars

Within the next six months, rental car companies Avis and Budget will deploy AT&T;'s new in-car live TV Cruisecast service, with 22 channels of satellite TV and 20 satellite radio channels. The cost will be $9 a day, or $63 a week. The blogger Electronista gave the service a test-drive. The quality of the standard-definition signal depends on having line-of-sight with the satellite. In other words, if you go into a tunnel or underneath a skyscraper, your TV or radio signal may be interrupted. But the tester found that the signal was strong at other times. Channels included are Disney, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, Comedy Central, MSNBC, CNN Mobile Live, and CNBC.