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How the largest hotel chains are giving back amid a pandemic

By Kaeli Conforti
updated September 29, 2021
Chain-Hotels_Marriott_Kauai_Hawaii
Courtesy Marriott
From familiar hotel brands and B&Bs to wineries and corporate travel companies, here’s a look at some of the ways they’ve helped support small businesses and keep hope alive this year.

All around the world, hotels and travel companies have been doing what they can to help communities affected by the pandemic and show appreciation for essential workers and healthcare staff working to make a difference in the fight against Covid-19. From familiar hotel brands and B&Bs to wineries and corporate travel companies, here’s a look at some of the ways they’ve helped support small businesses and keep hope alive this year.

 Hyatt

 Hyatt has been pretty busy this year, with roughly 60 properties worldwide helping small businesses stay afloat with a new initiative called Hyatt Loves Local. Here in the U.S., Hyatt Regency Atlanta offered complimentary use of its kitchen and lobby spaces to support Anna Bell’s Mac & Cheese, while Andaz West Hollywood let local business Barcode Barbershop take over its rooftop for two months of outdoor haircuts and styling treatments. Other Hyatt hotels, like Motif Seattle and Grand Hyatt Vail, helped community businesses open onsite pop-ups—a mobile coffee cart for Monorail Espresso in Seattle and a pop-up shop for women’s clothing boutique Wild Heart in Vail—while Gild Hall in New York City arranged for BACH Fitness to host socially distant yoga and pilates classes so the company could stay open. 

 Hyatt is also offering a special Friends & Family rate as a way to show appreciation for healthcare workers when they book with promo code THANKYOU on stays now through September 12, 2021. World of Hyatt loyalty program members can also donate Hyatt points toward free stays for healthcare staff and other frontline workers.

 

Hilton  

Hilton’s approach has been a little different, with many individual properties offering ways to give back in addition to larger-scale corporate efforts made earlier this year, like donating one million rooms to medical professionals, partnering with World Central Kitchen and other worldwide endeavors. Hilton Aruba Caribbean Resort & Casino is donating $25 per night to one of two local charities when you book a Give Back Aruba package, while a portion of Forest Therapy spa treatments at Waldorf Astoria Atlanta Buckhead will go to Trees Atlanta, which supports the conservation and creation of green spaces around the city. In Colorado, The Curtis is donating $5 from every Don’t Eat Yellow Snow package to the Ronald McDonald House of Denver. Just in time for Christmas, three hotels—Conrad New York Downtown, Conrad Washington, D.C. and Conrad Dublin—are partnering with local children’s hospitals to host a “Hotline to the North Pole,” on December 23 and 24, a video conference link letting little ones chat with Santa Claus.

 Members of Hilton’s loyalty program can aso redeem Hilton Honors points for donations to several charities and nonprofit organizations by linking their account with partner site, PointWorthy.

 

InterContinental Hotels Group (IHG Hotels & Resorts)

 Besides allowing IHG Rewards Club members to donate their IHG points to charitable causes like the American Red Cross, Goodwill and The National Center for Civil and Human Rights, IHG has been doing its part to recognize the efforts of essential workers around the world, awarding complimentary stays to those who deserve it most. One essential worker in the U.K., for instance, was given a surprise trip to the Hotel Indigo Stratford-Upon-Avon after missing her 26th wedding anniversary because the healthcare facility where she worked made her stay there for 12 weeks.

 

Marriott

As a way to show appreciation for the brave men and women working on the front lines in the fight against Covid-19, Marriott is offering special rates for Community Caregivers—healthcare workers, first responders and their families—at participating properties within the U.S., Canada, Latin America and the Caribbean. To get the discount, qualified essential workers can book stays by March 31, 2021, and must show valid identification from your medical, government, military or relief organization when they check in.

 

The Copper Door B&B and Rosie’s Pop-Up in Miami

While Jamila Ross and Akino West, owners of The Copper Door B&B in Miami’s historic Overtown neighborhood, have been forced to make some adjustments this year due to the Covid-19 pandemic—the B&B’s legendary communal breakfast has since evolved into Rosie’s, a pop-up restaurant where guests can save 20%—they’re still paying it forward. The two hospitality entrepreneurs made headlines earlier this year when they cooked and delivered weekly meals to volunteers at the local World Central Kitchen outpost, Red Rooster, and it’s something they’ve continued to do ever since. Today, The Copper Door B&B is operating at 50% capacity with Covid-safe measures in place while Rosie’s remains open for brunch, serving up Soul Food classics like shrimp & grits and chicken & waffles as well as Italian-inspired dishes like Southern-style polenta and lemon ricotta pancakes from 9 a.m. to 3 p.m. Thursday through Sunday.

 

TripActions

Corporate travel and expense management company TripActions found yet another meaningful way to give back to its local community this year. When students in San Francisco neighborhoods hit hard by the Covid-19 pandemic suddenly found themselves having to attend school from home, many of them without the proper equipment or Wi-Fi access, TripActions’ Head of Diversity, Equality and Inclusion Shaka Senghor led the company’s efforts to donate more than 100 laptops, Wi-Fi hotspots and other technology through its partnerships with Hack the Hood, Climb Hire and Burton High School. The donations helped ensure students enrolled in tech training programs would have what they needed to continue their studies, including mentorship opportunities, while students at Burton High School were given the option to have monthly care packages with snacks sent to their homes.

 

Kendall-Jackson Wines

Earlier this fall, Sonoma County based winery Kendall-Jackson partnered with United Way Worldwide to create the Grocery Worker’s Relief Fund in an effort to provide up to $250 in cash cards and other pandemic-related emergency assistance via United Way’s 211 crisis services to essential workers currently employed by supermarkets and retail stores with grocery departments. So far, Kendall-Jackson has pledged $200,000 for the first year, committing to $2 million in support through August 2030.

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