The Toast of Argentina

By Laura Fraser
January 3, 2009
0902_mendozamap
Map by Newhouse Design
Bordeaux, Napa Valley, and Tuscany, make way for Mendoza! Surrounded by the towering Andes, the province has emerged as a world-class—but astonishingly affordable—wine destination. And did we mention the impromptu tangoing in the streets?

The last person I expected to sit next to on the plane is a rancher from Idaho. But here he is, with his 1970s-style handlebar moustache and cowboy boots. Intrigued, I ask what brings him to Mendoza, a wine region on the eastern flank of the Andes that's almost as big as his northwestern home state. "It's the land, darling," he says. "Very cheap land." After years spent herding cattle to greener pastures, his retirement game plan is to find a vast tract of earth where, from his house to the horizon, he won't be able to see a soul—and where he can dabble in the dream of bottling his own wine. The fact that he knows little about viniculture doesn't deter him for a second.

He's not alone. In the past 10 years, third-generation Argentine winemakers and expats from Europe and the U.S. have been snatching up farms throughout Mendoza and converting them into wineries that are small in size but big on experimentation. Thanks to the region's diverse terrain, altitude, and terroir (or flavor of the soil), these vintners are now producing the same high-quality varietals—sauvignon blancs, viogniers, Syrahs, and pinot noirs—found in Napa Valley and Sonoma, but at a fraction of the cost. This entrepreneurial spirit, coupled with the chance to hike in the Andes, is what's brought an oenophile like me here for a visit. There's also the Latin allure: I'll travel hundreds of miles for a good glass of vino—my last venture was to the remote wine country of Tasmania—but I especially love a place where they take the time to pronounce Laura with three long syllables.

After the rancher and I wish each other success, I head to the colonial capital, Mendoza City, a town with about 130,000 residents and a rich history. Before the Spaniards arrived in 1561, the Huarpes Indians built the city's network of stone gutters, which still irrigate the town with runoff from the Andes. In 1813, Argentine general José de San Martín holed up in Mendoza City with his army—and went on to liberate neighboring Chile and Peru from the Spaniards. My home base is the slick 26-room Villaggio Hotel Boutique near the central Plaza Independencia and several of the city's liveliest restaurants and bars.

Over lunch at Azafrán, a classic Argentine restaurant with a 500-bottle wine menu, I tuck into a trio of meat empanadas and a tender pork loin drizzled with blueberry sauce. The sommelier keeps pace, serving me a different wine with each dish, as I watch locals stroll the cobblestoned streets arm in arm. Some carry tango shoes in cloth bags—a sign that they're en route to a milonga, a tango hall where musicians play live guitar music into the early morning hours.

Part of the charm of Mendoza City is its proximity to several of the region's main wine areas—Luján de Cuyo, Valle de Uco, and Chacras de Coria are within day-trip distance. There's just one problem: I have over 1,200 wineries to choose from and only four days in which to see them. Michael Evans, a former political consultant from Washington, D.C., faced the same conundrum when he arrived on vacation nearly five years ago. He never left, and today he co-owns Vines of Mendoza, a tasting room just off Plaza Independencia that pours over 90 local wines and organizes vineyard tours for flummoxed visitors like me.

"This isn't like Napa Valley, where you can jump on a bus and go from winery to winery," Evans says, pouring me a Bordeaux-style Carmelo Patti Gran Assemblage from a vineyard in Luján de Cuyo. Mendoza's wineries are spaced far apart on unmarked dirt roads, and few let you stroll in without an appointment. Evans explains that I should either hire a driver or sign up for a group tour. "Regardless, it's a more intimate experience here," he says. "Most often, the guy who opens the door will be the vintner himself."

ROOTS OF THE REGION:
Luján de Cuyo
The following morning, I decide to hire a remis (taxi) to drive me to the heart of the wine country. Luján de Cuyo is where the first grapes were planted by the Spaniards in the 16th century—and where some of the most beautiful wineries are, including Bodega Benegas. Constructed in 1901, the adobe building is one of the oldest in the region, with antique gaucho ponchos framed and displayed on the walls. True to Evans's word, I'm greeted by owner Federico J. Benegas Lynch, whose great-grandfather introduced French grapevines to Argentina in 1883. In the whitewashed tasting room, Benegas pours a Syrah with violet and blackberry notes, and after taking three sips, he gives me a wink when I notice him spitting out the wine. "I think Perón had a saying about dividing the day into two mornings because you work best early in the day," he says. "If I want to have a productive second morning, I need to watch myself!"

Unlike Benegas, I wasn't spitting, but I'm ready for more. Bodega Elvira Calle, a few miles down the road, is in a refurbished Spanish colonial house owned by Kirk Ermisch, whose story is something like Evans's. In 1999, while working for Kendall Jackson, Ermisch came to Mendoza to help the company set up shop—and ended up opening his own winery. "At the time, Argentineans were known for making cheap wine that they drank like soda pop," he says. "But what I saw were upstarts producing exciting appellations, using old-vine vineyards and inexpensive methods of farming." To prove his point, he offers me a glass of bonarda, an inky red that costs $15 but tastes like it could go for three times as much.

After giving me a tour of his soaring concrete rooms, Ermisch suggests visiting a fellow winemaker who is a bit of a legend in Luján de Cuyo. It turns out to be Carmelo Patti, whose wine I tried at Vines of Mendoza. Compared to the chic Bodega Elvira Calle, El Lagar Carmelo Patti looks like a big garage with stacks of boxes strewn about. Despite the chaos, it's known for producing some of the best wines in Mendoza. The secret: Patti controls quality by running the operation single-handedly, and he ages each wine for at least three years. He gives us direct-from-the-barrel samples of a 2004 and a 2006 malbec so we can compare the two, and instructs me to look for the tart cherry and black olive notes. As I puzzle over the flavors, Patti takes a sip of each. "The wine talks, and we understand," he says. "Things should be this simple."

A TASTE OF WHAT'S NEXT:
Valle de Uco
If Luján de Cuyo speaks of Mendoza's past, Valle de Uco is its future. An hour outside Mendoza City, this cool valley is home to sprawling wineries that are close to 4,000 feet above sea level—ideal conditions for producing one of my favorite wines, tempranillo. This time, I've joined a group outing led by Ampora Wine Tours. Along for the ride are four men from Texas who are all scouting property. Two of them have already purchased fincas in the area and have plans to open the first luxury resort in Valle de Uco. The other two—a fertility doctor and an Oxford-educated entrepreneur—are hoping to launch their own wineries. "It's a land grab," says the doctor, gesturing at vast fields that stretch clear into the surrounding mountainsides. "Of course, prices have gone up. A few years ago, they were practically giving this away."

Against this epic backdrop, Valle de Uco's wineries are spectacular, many of them designed by some of South America's top architects. Our first stop is Bodegas Salentein, a cross-shaped building planted in a nearly 5,000-acre vineyard that abuts the eastern slope of the Andes. Designed by Bormida & Yanzon—a Mendoza-based firm with a long résumé of winery buildings in the region—each wing of the cross is devoted to creating a different product, from chardonnays to malbec-cabernet blends. But the winery's most surprising feature is the temple-like Killka Gallery, which houses the owners' contemporary art collection, including giant canvases by Argentinean painters Antonio Seguí and Miguel Ocampo.

Before returning to Mendoza City, we drive about 15 miles deeper into the valley to O. Fournier, a winery the Texans affectionately dub "the Bat Cave." The building looks like a giant gray spaceship poking out of a field of grapes. We're ushered into a cavernous stone tasting room decorated with paintings of Madonnas and queens. Sipping the winery's signature tempranillo, the men debate the best places to buy land. "Valle de Uco has the finest terroir in the country, hands down," says one of the aspiring hoteliers. His business partner turns to our driver and says, "I saw a FOR SALE sign on the way. Do you think we could double back?"

That night, I eat a delicious smoked salmon soufflé over tabbouleh at La Sal, an Argentine, Asian, and Italian fusion restaurant. I have one last stop to make before I leave for a weekend in the countryside: Everyone has told me not to miss Winery, a bar with a series of rooms, each devoted to a different varietal. (Malbec, the region's best-known varietal, gets the largest space.) Just after I arrive, my waitress pulls me into a game of bocce taking place outside on Winery's full-size clay court. I play several fierce rounds as an elderly patron shouts strategic advice: "If you shoot from the left, you'll smack her ball away!"

NO TIME LIKE RIGHT NOW:
Chacras de Coria
After hanging out with serious investors, entrepreneurs, and vintners, I'm delighted to meet a hotelier who understands how I like to drink wine—on a comfy sofa, with a cheese and olive plate in front of me. This is Finca Adalgisa, a century-old manor-house inn and winery in Chacras de Coria, just 20 minutes outside Mendoza City, that's belonged to Gabriela Furlotti's family for three generations.

Once I've settled in, she plops down next to me on the couch and tells me about her grandparents, who bought the vineyard in 1936. The couple used the sandy soil to their advantage, growing some of the best malbec grapes in the area. To keep the Furlotti legacy going, Gabriela bottled the family's first estate wine, Finca Adalgisa Malbec, in 2004 and built the hotel and a private eight-room guest cottage.

Chacras de Coria still has plenty of farmland to snap up—at least for now. Furlotti's latest project is Soluna, a fair-trade winery she hopes will jump-start a trend in Mendoza. With a partner, she's been traveling from finca to finca, negotiating with vegetable farmers to join her collective and harvest grapes. "Our natural resources shouldn't just benefit foreign investors," she says. "I want to make sure the children of these farmers have a future on this land."

At dusk, Furlotti encourages me to stroll into the village—and to bring my dancing shoes. Sure enough, there's a group tangoing in the tiny plaza to accordion music playing from a boom box. An older man offers me his hand. "Muy bien," he says politely as we whirl. A couple pantomimes raising wineglasses for me. That's when I realize that even though I came for the superb wine, I would come back for the people.

LODGING

Villaggio Hotel Boutique
25 de Mayo 1010, Mendoza City, 011-54/261-524-5200, hotelvillaggio.com.ar, from $130

Finca Adalgisa
Pueyrredón 2222, Chacras de Coria, 011-54/261-496-0713, fincaadalgisa.com.ar, from $235

FOOD

Azafrán
Sarmiento 765, Mendoza City, 011-54/261-429-4200, entrées from $10

La Sal
Belgrano 1069, Mendoza City, 011-54/261-420-4322, lasalrestaurante.com, entrées from $6

ACTIVITIES

Vines of Mendoza
Espejo 567, Mendoza City, 011-54/261-438-1031, vinesofmendoza.com, tastings from $3

Ampora Wine Tours
Sarmiento 647, Mendoza City, 011-54/261-429-2931, mendozawinetours.com

WINERIES

Bodega Benegas
Cruz de Piedra, Luján de Cuyo, 011-54/261-496-0794, bodegabenegas.com

Bodega Elvira Calle
Alberti 154, Luján de Cuyo, 541/388-5223

El Lagar Carmelo Patti
San Martín 2614, Luján de Cuyo, 011-54/261-498-1379

Bodegas Salentein
Ruta 89 s/n, Tunuyán, Valle de Uco, 011-54/262-242-9000, bodegasalentein.com

O. Fournier
5567 La Consulta, Valle de Uco, 011-54/9-261-467-1021, ofournier.com

NIGHTLIFE

Winery, Bar de Vinos
Chile 898, Mendoza City, 011-54/261-425-1716, winery.com.ar

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Lamar Blvd., 512/472-5050, bookpeople.com) and Waterloo Records & Video (600A N. Lamar Blvd., 512/474-2500, waterloorecords.com), the community raised a ruckus. Borders retreated with its tail between its legs, and both indie shops are going strong, championing the works of local talents, such as satirist Sarah Bird and fiddler-singer Carrie Rodriguez. 17. It's blooming wild At the Lady Bird Johnson Wildflower Center, cofounded by the former first lady to preserve North America's native flora, some 650 indigenous Texas species are spread across more than 20 gardens and meadows. Visit in spring when the bluebonnets are at their peak. 4801 La Crosse Ave., 512/232-0100, wildflower.org, $7. 18. The Austin diet Barbecue and tacos may be the city's staples, but for a big meal out, there's Wink Restaurant & Wine Bar. Stewart Scruggs and Mark Paul, the chefs and co-owners, gather their ingredients from area farms and tinker with the menu daily. 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The New Boutique Hostel

PARIS Mama Shelter The setup Partners Cyril Aouizerate and Serge Trigano (his family cofounded Club Med) purchased a graffiti-covered parking garage in Paris's 20th arrondissement and unleashed Philippe Starck in the space. With orders to create a combo hotel and hostel, Starck went whimsical, covering curtains with photographs of Parisians and scrawling random thoughts on the ceilings (sample: "How lucky we are to have windows!"). Starck also added homey details, such as a cabinet stocked with bread and Nutella for late-night sandwich making. Sleeping arrangements All 172 of the rooms are private, from the singles to the Mama Suite, whose terrace overlooks Père-Lachaise Cemetery. Even the smallest quarters have kitchenettes, iMacs, and shower-only bathrooms. Starck custom designed the graffiti-patterned carpeting and hung an illuminated Halloween mask next to each bed as a night-light. The 'hood A working-class enclave on the Right Bank, the 20th is one of Paris's most up-and-coming areas. The popular indie-rock bar La Flèche d'Or is across the street from Mama Shelter, and for a taste of old Paris, the Edith Piaf Museum is just on the other side of the cemetery. Unexpected extras Star chef Alain Senderens presides over Mama Shelter's restaurant, where diners can opt to eat their moules frites at a communal table with TVs embedded in its surface. You may be tempted to make use of the photo booth in the lobby, but be warned that its images are beamed onto a row of plasma TVs by the bar. Information: 011-33/1-43-48-48-48, mamashelter.com, private singles from $100. Photos 1 of 3 —Ellise Pierce ASCHAU IM CHIEMGAU, GERMANY Berge The setup When German furniture designer Nils Holger Moormann bought some land in southern Bavaria with an abandoned bakery on it, his plan was to use the grounds for storage. But that winter, inspiration struck: His bakery would make the ultimate gemütlich hostel—one furnished with his own witty designs. Three years (and an astonishing amount of custom carpentry) later, Moormann opened Berge. Sleeping arrangements All 13 of the rooms are private and have double or queen-size beds, except for the Bergebude (mountain dorm), which has three bunks built into the walls. Although he's constantly adding features and moving furniture around, Moormann resolutely keeps the hostel TV-free. The 'hood Aschau is a medieval hamlet located 90 minutes by train from Munich and 45 minutes by car from Salzburg, Austria. There's first-rate skiing and snowboarding at the Chiemgau resort, within walking distance of Berge. Come spring, guests can hike through Alpine forests and cycle around Chiem Lake. In the village, the restaurant options range from neighborhood pubs to Residenz Heinz Winkler, a Michelin-starred restaurant with a 25,000-bottle wine cellar. Unexpected extras A bookworm, Moormann has planted 1,000-plus volumes throughout Berge. In the library, you can try out his top-selling Bookinist chair, with built-in shelves and a big wheel beneath the seat (right). "I made it when my back was giving me trouble, so I could just roll myself from place to place," he says. Information: 011-49/8052-904-560, moormannberge.de, private rooms from $100. Photos 1 of 3 —Gisela Williams LOS ANGELES Stay The setup Occupying three floors of the 81-year-old Cecil Hotel, Stay is a mod take on the backpacker special. "Having traveled through Europe in my twenties, I knew exactly what I didn't want," says designer Catherine Coan, whose credits include the high-service Belamar Hotel in Manhattan Beach, Calif. What she and partner Amy Price did want: an eye-popping palette, an in-house art gallery, a computer nook with 20-inch Macs, and a tuned-in clientele of all ages. Sleeping arrangements Although they tend to book weeks in advance, try to nab one of the 13 private rooms that come with a queen-size pillow-top bed, Eames-style reading lamps, and its own bathroom. The 12 shared quarters have from one to four bunk beds. Regardless of where you land, you will find playful details, such as polka-dotted sheets and bright-orange hand-shaped chairs. The 'hood Once-sketchy Main Street is currently on the upswing (Johnny Depp and Katherine Heigl both have lofts nearby), but the area can be desolate at night. Within walking distance: Little Tokyo, the Museum of Contemporary Art, and the Frank Gehry–designed Walt Disney Concert Hall. Unexpected extras Stay's concierge lends out Xbox consoles and games to play on the 42-inch TV in the common area. Tuck, a comfort-food restaurant, opens in April and will deliver meat loaf and milkshakes to your room. Next up: Nip, a lobby bar scheduled to debut this summer. Information: 866/935-7829, stay-hotels.net, private rooms from $65. Photos 1 of 2 —Monica Corcoran BANGKOK Lub d The setup There's no sign whatsoever that Lub d (Thai for "sleep well") was formerly a slapdash office space. Its bright-yellow lobby is tricked out with Robert Indiana–inspired LOVE tables and a banner that reads HAPPY TO SEE YOU. Thanks to Bangkok-based P49 Deesign—known for creating such swanky resorts as the oceanfront Trisara in Phuket—even the shared bathrooms are stylish. Deft touches include poured-concrete island-style sinks and black-tiled showers with soap and shampoo dispensers labeled head to toe. Sleeping arrangements Of the hostel's four floors, two are communal, with both coed and women-only quarters (with three to five bunk beds per room and a locker for each person). Or you can step it up with a $40 Railway Twin, a private room for two with a bunk bed. Better yet, shell out $10 more for one of the eight private doubles, which have queen-size beds, flat-screen TVs, and their own bathrooms. The 'hood Lub d is on busy Decho Road, in the Silom district. The surrounding grid of retail streets buzzes with activity into the early morning hours, which is great for night owls. One of Bangkok's largest evening food and shopping bazaars, Patpong Night Market, is just around the corner. To help guests get acquainted with the area, the hostel's manager leads a walking tour every Thursday afternoon. Unexpected extras Lub d has its own movie theater, with beanbag chairs in lieu of seats for lie-down viewing. Get your free popcorn at the self-service Yellow Donut Café and Bar in the lobby, which also offers breakfast. Information: 011-66/2-634-7999, lubd.com, private rooms from $40. Photos 1 of 1 —Gisela Williams SCHIPHOL AIRPORT, AMSTERDAM citizenM The setup From the outside, the 230-room citizenM looks like any other boxy airport hotel. But swing through the red-glass front doors and there's a surprise around every bend. Even registering is an adventure: Guests check themselves in at a row of monitors set against a wall-size bookshelf. A project of the Dutch design team Concrete, citizenM's interior was largely preassembled at a factory. That cost-cutting approach left funds for frills, such as the enormous Frank Gehry puffy-cloud chandelier that illuminates the lobby. Sleeping arrangements All of the quarters are private and come with either a custom-made XL bed (even bigger than a California king) or a pair of twins. That Jetsons-like cylinder in the middle of the room is actually the shower, with overhead LED lighting that changes colors (opposite). But the toy techies really love? Touch-screen mood pads that control the temperature, blinds, and even the alarm clock. Attention, airplane spotters: West-facing rooms have views of the runways. The 'hood CitizenM is located directly across from the main terminal at Schiphol Airport. Express trains operate several times an hour between the airport and central Amsterdam—about a 20-minute ride—around the clock. Unexpected extras CanteenM, a 24-hour café in the lobby, serves smoothies, sandwiches, sushi bento boxes, and house martinis with names like Vespa and Mobile. In April, a second citizenM opens in Amsterdam's business district. Information: citizenmamsterdamairport.com (Internet-only reservations), private rooms from $90. Photos 1 of 3 —Gisela Williams LISBON Living Lounge Hostel The setup A chandelier constructed from crystal shot glasses, a century-old barber's chair reinvented as a chaise, a dining table that gets hoisted to the ceiling to make room for dancing. These are but a few of the surprising furnishings at Living Lounge, in the Baixa section of Lisbon, a new 23-room hostel owned and operated by four design-minded friends: a painter, an architect, and two photographers. Sleeping arrangements Seventeen artists were each given a space or two to transform, ensuring that none of the rooms are even remotely alike. Take the dorm decorated by graffiti artist Dirty Cop: The walls are painted with black trees evocative of Edgar Allan Poe. Regardless of where you slumber—one of the 4 singles, 12 doubles, or 7 dorms—you'll have to shower in the shared bathrooms on each floor. The 'hood Living Lounge is in a quiet corner of the historic business and shopping district, where the cobblestoned streets are named after the craftsmen who first set up shop here in the 18th century. The local look is neoclassical, from the National Theater of Dona Maria II to the dozens of pastry shops that sell trouxas de ovos, thick crepes drizzled with syrup. Unexpected extras "Our friends want to come over for dinner every night," says part owner Inês Caetano. She's talking about the 8:30 p.m. meal served in the dining room—a four-course feast for $10. Chef Antonio Cardoso is also the resident tour guide; his morning walks through the city end with a wine tasting back at the hostel. Information: 011-351/2-1346-1078, lisbonloungehostel.com, private rooms from $40. Photos 1 of 3 —Gisela Williams