Loyalty News: JetBlue and Hilton team up

By JD Rinne
October 3, 2012
Courtesy <a href="http://www.flickr.com/photos/cote/2866521781/" target="_blank">cote/Flickr</a>

Are you a card-carrying member of Hilton's or JetBlue's loyalty programs? Both just got sweeter.

Last week, the two companies announced a partnership: Members of Hilton HHonors program can earn points toward JetBlue flights.

Here's how it works: For every $2 spent at a Hilton property, members will earn regular HHonors points and one point toward a JetBlue flight. HHonors members can also convert hotel-only points into points for JetBlue flights. JetBlue's program is called TrueBlue.

Hilton's properties include brands such as Hilton Garden Inn, Conrad, Waldorf Astoria, Doubletree, Embassy Suites, Hampton, Homewood Suites, Home2Suites, and Hilton Grand Vacations.

And until July 15, 2010, HHonors members can earn double the the TrueBlue points—one point per every $1 spent at a Hilton property. Book a stay at more than 860 hotels that qualify at hiltonhonors.com/trueblue.

And here's another perk: HotelChatter reports that HHonors points have no blackout dates—meaning there aren't a ton of restrictions on when you can use your points, unlike some other hotel loyalty programs.

In our recent Readers' Choice poll, both Hilton's and JetBlue's loyalty programs ranked in the top three as "favorite hotel loyalty program" and "favorite airline loyalty program." JetBlue relaunched TrueBlue back in November.

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