Oakland Is the Bay Area’s New Style Capital

Oakland StyleStylish models in downtown Oakland
Courtesy Visit Oakland

Oakland has a unique sense of style that is increasingly drawing fashion-forward shoppers to the Bay Area city.

The city’s diverse designers and boutiques are attracting fashion-forward shoppers.

Visitors to Northern California’s Bay Area have a legendary array of sights to see and experiences to savor, from the natural beauty of Marin County to the cultural cornucopia of Oakland, San Francisco, San Jose, and other communities. But lately, we’ve noticed that Oakland in particular is setting itself apart when it comes to attracting fashion-forward shoppers.

The city of Oakland itself has taken notice of its stylish status as well, launching a new Oakland Style digital fashion guide to help visitors and locals explore Oakland-based apparel and accessories.

Unique Local Style With Meaning

Shoppers in the know are attracted to Oakland’s style scene not only because the clothing and accessories are original and beautiful but also because Oakland style often holds deeper meaning, reflecting local history (black berets are just one example), popular culture (remember MC Hammer’s parachute pants?) and even politics. Oakland’s Sherri McMullen styled iconic looks for Michelle Obama; Oakland rapper Mistah F.A.B. launched the Dope Era fashion brand; Oakland native and NFL player Marshawn Lynch created Beastmode, an “athleisure” brand; and local Viscera crafts unique jewelry using a 3D printer.

We love how Oakland-inspired clothing brand Oaklandish pursues a mission to spread “local love”: with local-pride T-shirts and accessories and by creating quality jobs for inner-city locals. And we applaud vintager clothing boutique Regina’s Door for serving as a sanctuary for homeless youth, young creatives, and survivors of sex trafficking.

A Handy Guide for Visitors and Locals

Oakland Style (visitoakland.com/style) highlights five distinct local fashion styles: Town Pride, Vintage and Consignment, A Night on The Town, Elevated Style and Lakeside Lounging. “We are excited to launch the Oakland Style campaign, and to promote shopping at local Oakland businesses to visitors and locals alike,” says Mark Everton, CEO of Visit Oakland. “Oakland’s diverse makers and business owners are what make our city unique, and we are thrilled to highlight their creative products in our digital fashion guide.”

Put Oakland on Your California Must-See List

Oakland is always a good idea, whether you’re visiting for its stylish clothing or for its other ample charms, including great food, the unique urban parkland around Lake Merritt, and the exceptional Oakland Museum of California, which combines art, history, and science in a user-friendly environment. Oakland is an easy day trip across the bay from (the significantly more expensive) San Francisco and a must-stop for anyone exploring Northern California.

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