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These Tourism Slogans Are Meant to Entice You...

By Liza Weisstuch
updated September 29, 2021
earth from space
TMarchev/Dreamstime
From simple to blunt to humorous to curious, tourism slogans around the world make you want to get up and go.

Tourism is a competitive business. Every destination—cities, states, national parks, hotels, historical landmarks, etc.—is vying for your attention, time, and money. All of which, of course, is in limited supply. But neither the time nor the money comes into play if the place doesn’t have your attention. And that’s where savvy marketing comes in. Nearly every country on this vast planet has a slogan to make you perk up and take notice and inspire you to come visit. And let’s just say some slogans have a good chance of grabbing your attention by the collar while others might float past you unnoticed with bland reminders of their beauty or friendly residents or geographic locale (Portugal, for instance, beckons with the claim “Europe’s West Coast” and Nigeria announces “Good people. Great nation.”). And others might just make you giggle or, in some cases, furry your brow in bewilderment.

You're invited

FamilyBreakFinder, a British company that offers tips for family vacations, created an epic map of tourism slogans around the world and it is, without a doubt, captivating. Tourism marketers have a tough job, to be sure: to capture a nation’s spirit in a few bite-size words. Some don’t tout any bells or whistles. They give us just the facts—well, just a fact—and they give it to us quick. There’s “Magical Kenya” and “Epic Estonia.” Germany is “Simply inspiring” while the Netherlands is “The original cool,” Uzbekistan is “Naturally irresistible!” and Denmark is “Happiest place on Earth!” 

Some nations express a bit more authority, presenting their catchphrase as a demand or instruction. Romania tells the world “Explore the Carpathian Garden” and Poland orders you to “Move your imagination” and if the Caucasus region is calling you, “Visit Armenia. It is beautiful.” For a bit of positive reinforcement, “Travel in Slovakia. Good idea!” Albania’s slogan has us a bit befuddled, though. They say “Go your own way!” Is it just us, or does that sound like they’re turning you away.

Looking at the map as a whole, it seems there are a few countries that need to have a powwow and come to some agreements. Mozambique beckons with “Come to where it all started” while Egypt and Ethiopia declare “Where it all begins” and “Land of origins,” respectively. We’re not sure if this is a case for anthropologists and archaeologists or philosophers.

Comedy and tragedy

The tourism bureaus with what we imagine to be the toughest jobs work in any country where residents are trying to flee or have fled. In Africa, Rwanda avoids debate or unease with “Remarkable Rwanda.” West of the Himalayas we’re reminded “It’s beautiful. It’s Pakistan” while in the Middle East, if you’re thinking of visiting Petra or the Dead Sea or the Desert Castles, Jordan tourism wants to assure you “Yes, it’s Jordan.” On a serious note, though, with the unspeakable and devastating destruction of late Syria’s “Always beautiful” slogan may, sadly, need some retooling.  

A little comic jab or pun is a dependable way to stick in people’s minds. Morocco, for instance, broadcasts “Much Mor.” And then there’s one of our personal favorites: “Djibouti: Djibeauty.” Another tactic for being memorable? Make an effort to make no sense. El Salvador does a pretty good job with this one, declaring itself “The 45 minute country.”

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Inspiration

4 Scariest Halloween Celebrations in the Northeast

Fair warning: These Halloween celebrations are not for everyone. With screams, (fake) blood, and surprises worthy of a Hollywood thriller, these haunted attractions are perfect for those who like to be scared out of their wits at least once each October. (If being terrified isn’t your thing, you may want to check out a soothing fall festival or indulge in some gorgeous leaf peeping instead.) 1. Horseman’s Hollow/The Unsilent Picture, Sleepy Hollow, NY The spooky spirit of Washington Irving’s Legend of Sleepy Hollow is alive and well every October in Westchester County, less than an hour’s drive north of New York City. Horseman’s Hollow has terrifying characters and models on the grounds of one of New York’s most historic properties, Philipsburg Manor, maintained by Historic Hudson Valley. And this year a brand-new scary attraction is The Unsilent Picture, a silent movie starring Tony-Award-winning actor/dancer/clown Bill Irwin, presented under a tent on the manor grounds. (hudsonvalley.org) 2. Eastern State Penitentiary Terror Behind the Walls, Philadelphia, PA A weekend or overnight to Philadelphia this time of year may offer the most terrifying Halloween thrill in America. Eastern State Penitentiary was closed long ago for its horrific treatment of inmates, and the fright fest they put on each fall includes lunatics, mad scientists, and other folks you wouldn’t care to meet in real life. (easternstate.org) 3. 13th Hour Haunted House, Wharton, NJ This haunted house in New Jersey gets high marks for re-creating the feel of an actual run-down old house. You don’t feel as if you are visiting a theme park attraction, and that makes the ghosts, ghouls, and zombies all the more terrifying. 13th Hour offers a variety of experiences, including one in which you wander in complete darkness. And, 13th hour is also famous for its “escape room” experience. (13thhour.com) 4. Blood Manor, Tribeca, NYC You don’t have to leave NYC to experience a haunted house. Blood Manor, in TriBeCa, is one of the hottest tickets in town. Some of the ghouls and zombies have a decidedly "downtown" goth vibe and look as if they shop at the iconic Trash & Vaudeville punk/both boutique in the East Village to be honest. New this year is a wake for a character named Baby Face, and a Killer Clown room that I, for one, will not be entering. (bloodmanor.com)

Inspiration

5 Great Things to Eat in Mexico City

With dining options running the gamut from lowbrow to high, one star to five, the city formerly known as Distrito Federal has long been a mecca for foodies, and today, it’s better than ever. (The DF rebranded in 2016, and now it’s officially called Ciudad de México, though the original nickname still sticks.) Here are five things to look for on your next sojourn to the south, from sweet to spicy and everything in between. 1. Fanciful Fine Dining Beet salad, sea-urchin tostada, and rosé at Restaurante Máximo Bistrot Local. (Maya Stanton) Mexico City’s food scene went upscale some time ago, and it’s still going strong, with creative, multi-course tasting menus (a taco omakase, anyone?) at prices that would be a steal in most other major metropolises. To sample the high-end wares in a low-key setting, book a table at Máximo Bistrot, where chef Eduardo García has been turning out European-accented Mexican fare on a shady, tree-lined corner in Roma since 2011. A late, leisurely lunch is the move here; order a bottle of domestic rosé (the Adobe Guadalupe is a popular pick) and get ready for some of the best bites in town. The octopus ceviche is a standout, with tender slices of cephalopod in a deep pool of homemade Clamato spiked with lemon juice, cilantro, and serranos, and the sea-urchin tostada is something special, the bright-orange uni cooked with garlic, onions and tomatoes, paired with black-bean and avocado purées, crunchy radishes, and a dried-chile and peanut salsa, and served atop a crisp blue-corn tostada. The seasonal, locally sourced menu changes daily, and everything looks as good as it tastes, all beautifully plated on fair-trade serveware from artisans in and around Mexico City. For the ultimate sophisticated Saturday, spend the morning museum-going or gallery-hopping, then fortify yourself with a midday meal at Máximo. Restaurante Máximo Bistrot Local, Tonalá 133, Roma, +52-55-5264-4291; maximobistrot.com.mx. 2. Terrific Tacos A campechano taco from Los Cocuyos. (Maya Stanton) You can’t throw a stick without hitting a taco joint in the DF, and it’s safe to say that unless you live in one of the few U.S. locales that knows how to do tacos right, the quality here is way better than what you’ll find north of the border. Each is served atop doubled-up pint-sized tortillas, an abundance of meaty fillings to choose from, and fresh cilantro and finely chopped onion scattered on top—and that’s not to mention the array of accoutrements available. If you’re in the Centro, you can’t go wrong with the suadero (brisket), lengua (tongue), or campechano (mixed meat) tacos from Los Cocuyos, a hole-in-the-wall spot that keeps a giant pan of assorted sausages and hunks of meat on a permanent simmer, just waiting for the orders to roll in. Customize yours with pico de gallo, salsas verde or rojo, radish slices, and lime wedges, then head outside and eat hunched over a paper plate with grease streaming through your fingers. Taquería Los Cocuyos, Calle de Bolívar 57, Centro. 3. Street Eats Mango with hot sauce and lime, from a vendor outside of Frida Kahlo's Casa Azul. (Maya Stanton) Those with sensitive hypochondriac tendencies might opt out of street food, but for people with tough stomachs and curious palettes, there’s all kinds of good stuff on offer. From overstuffed gorditas to market-stand ceviches to tacos upon tacos upon tacos, Mexico City is awash with open-air vendors hawking pretty much everything imaginable. Don’t leave without trying the fresh-cut mango: Peeled, chopped, sprinkled with sugar, and doused with lime juice and hot sauce, it's incredibly refreshing on a hot sunny day. 4. Marvelous Masa An octopus memela from Fonda Fina. (Maya Stanton) The corn-based dough known as masa serves as the basis for Mexican staples of all kinds, from tortillas and banana leaf–wrapped tamales to sopes (small fried pucks crowned with assorted meat and vegetables) and huaraches (flat shoe-shaped patties covered with refried beans and other garnishes). Memelas, slightly thicker than a tortilla but thinner than a sope, are a mesa’s close cousin. You’ll find an excellent, upmarket take at Fonda Fina in Roma Norte, where the corn cake is topped with penny-sized slices of octopus, knobs of roasted cauliflower, and little bits of pressed pork, then drenched in squid ink and dusted with ground chicatana ants. It’s hardly a pretty dish, but what it lacks in beauty, it more than makes up for in flavor. Well-executed menu aside, the restaurant gets bonus points for serving dinner on Sunday, a rarity in this town. Just be sure to get there early, as the kitchen closes at 7:00 p.m. Fonda Fina, Medellín 79, Roma Norte, +52-55-5208-3925; fondafina.com.mx. 5. Sweet Treats An order of churros from Churrería El Moro. (Maya Stanton) A visit to Mexico City isn’t complete without a stop for churros, those deep-fried, cruller-like delights, and lucky for night owls, local mini-chain Churrería El Moro’s flagship Centro spot is open 24 hours. Watch the workers behind the counter wrangle unruly coils of piped dough into a bubbling trough of hot oil and try to wait patiently for your order to arrive, fresh out of the fryer and dusted with cinnamon and sugar, a cup of dipping chocolate on the side. At just $1 for four, and 35 cents or so for the chocolate, they’re a satisfying, easily shared, budget-friendly snack. Churrería El Moro, Eje Central Lázaro Cárdenas 42, Centro, +52-55-5512-0896; elmoro.mx.

Inspiration

7 Wineries to Visit for More Than Just the Wine

Looking to up your wine IQ? According to industry advocate group WineAmerica, American wineries welcome nearly 30 million visitors a year. Though California produces 90 percent of US wine, with Napa and Sonoma providing the flagship tasting experience, wine is now being produced across the US in even the unlikeliest of places, which means diverse experiences for wine-loving travelers. And though tasting is surely a top priority, the offerings at these seven wineries are sundry and distinct and sometimes even enjoyed by the entire family. 1. Island Grove Wine Company: Kissimmee, Florida  When you think Orlando, Mickey—not wine—likely comes to mind. But this sustainable winery (www.formosawinery.com) in Kissimmee, delivers a family-friendly, organic, eco-minded experience on top of its award-winning fruit wines. The two-story, 13,000-square-foot winery is surrounded by eight acres of botanical gardens and farms where they grow more than a dozen different fruit crops (lychee, anyone?), including the blueberries for their specialty blueberry wine. Tastings are very low-key, allowing you to sip as you mosey around the property. Hungry? Take a wander over to the Blue Grove Baking Company, which serves vegan and vegetarian options among its selection of flatbreads, sandwiches, salads, and home-baked goods. Check out seasonal events like Oktoberfest, a British Festival, and, of course, the Blueberry Festival. 2. Francis Ford Coppola Winery: Geyserville, California (Courtesy Francis Ford Coppola Winery) Francis Ford Coppola makes no apologies for the kitschy pleasures of his eponymous winery in Sonoma (www.francisfordcoppolawinery.c...). By design, this is a family destination. “The Godfather’s” production designer, Dean Tavoularis, styled the property after Copenhagen’s Tivoli Gardens, one of the oldest theme parks in the world. It includes two restaurants; a movie gallery of props, scripts, and other memorabilia; a family gaming pavilion fashioned after “The Godfather: Part II” with bocce courts, board game tables, live entertainment, and interactive events; and a groovy, reservations-only swimming pool with cabanas. Of course, if your focus is wine, there’s plenty of it. Private tours include a full journey of the grounds. Other options include the First Flight Tasting featuring limited production wines, a Sonoma Inclusive tasting of the entire region, and a behind-the-scenes peek at the state-of-the-art bottling facility. 3. Wolf Mountain Vineyards: Dahlonega, Georgia Located on Wolf Mountain, this 10,000-square-foot winery (www.wolfmountainvineyards.com) sits 1800 feet above the fieldstone-encased cellar overlooking the foothills of the Southern Appalachian Mountains. The high elevation provides the vineyard with warm days and mild evenings, which give the grapes a long warm period to flower, set, and ripen, and helps explain the 200-plus medals its wines have won. Enjoy tastings of six bottlings with impeccable views of the vineyard and mountains, then grab a full glass and locally sourced bites from the café on the open-air veranda. A Sunday brunch changes monthly and includes a themed cuisine, live music, food and, of course, vino. Gourmet Winemaker Dinners are sporadically announced and include a Cellar Reception with appetizers, a three-course dinner, and paired wines. 4. Bendell Cellars: Cutchogue, New York The Hamptons may boast celebrities, nightlife, and pristine beaches, but when it comes to wine, you’ll want to head to the North Fork, Long Island’s more laid-back coastline. Bedell Cellars (www.bendellcellars.com) sits in Cutchogue, a quiet town known for its stunning views of craggy cliffs overlooking the Long Island Sound and miles of bucolic farm land. Bedell, however, features 75 acres of vineyards. Tastings take place in the refurbished New England-style barn with a mahogany garden pavilion and intimate loft area with vaulted ceilings and fireplace. Elegant small plates are the draw at its seasonal restaurant, Noah’s. Book a group reservation for a sommelier-led tasting of both current and limited production wines or just walk in to customize an individual tasting. Local events include live music, wine and cheese parings with samples from New York City’s famed Murray’s Cheese, and even stargazing evenings organized by a local observatory, complete with telescopes. And wine specials.  5. Raffaldini Vineyards: Ronda, North Carolina Nestled near the Yadkin Rover and Blue Ridge Mountains, this Tuscan-style villa and tasting room (www.raffaldini.com) sits at a 1200-foot elevation and is the centerpiece of the winery’s 40-plus acres that grow classic French and Italian varietals. Regular tastings are offered on a walk-in basis and include a commemorative Riedel glass. And because the National Wildlife Federation recognizes the vineyard as an official Certified Wildlife Habitat, you’ll want to join one of the moderate hikes with vintner Jay Raffaldini, which are offered on select Sundays throughout the year. Other events include the educational Afternoon in Tuscany, a two-hour wine experience with lunch, a guided tour of the property, and an outdoor concert. Various Italian festivals take place throughout the year. 6. Chateau Ste. Michelle: Woodinville, Washington (Courtesy Chateau Ste. Michelle Winery) Founded in the 1930s and producing European varietals since 1967, this Washington state winery (www.ste-michelle.com), which uses grapes grown in the eastern Columbia Valley, is lauded for its eight different styles of Riesling. The Woodinville-based namesake Chateau is surrounded by 105 wooded acres and located just outside Seattle, making it the perfect pit stop if not a destination. The new state-of-the-art visitors’ center lets you customize your afternoon. Try the daily Feature Flight of five reserve wines; a Champagne and bubbly literacy session with food pairings; a free half-hour tour of the property; and a personalized wine-blending session to create your very own bottle to take home. There’s a café with daily specials to fortify you while you’re there. And make sure to check out the lively calendar of events, including a summer concert series that supports over 400 local non-profits. 7. Domaine Serene: Dayton, Oregon Producing award-winning Pinot Noir and Chardonnay from a 42-acre hillside estate, Domaine Serene is a classic example of the style of the Dundee Hills in the Willamette Valley in Oregon. In addition to a new winery dedicated to white wines and bubbly, the estate includes both a tasting room and a 30,000-square-foot Clubhouse. Inspired by a 15th century chateau in Burgundy, France, it offers a diverse lineup of wine-related experiences. The most luxurious contribution is the 45th Parallel Experience, a four-course wine and food pairing inside a lighted wine cave. Go behind the scenes with a guided tour of the winemaking facility or head off to tour the estate armed with a glass of Rose. A more formal and educational Prestige Tasting includes seasonal wine flights or you can just take in the valley views at the more casual Estate Tasting with light bites.

Inspiration

Hotel We Love: Hellenthal Lofts, Juneau, AK

About 1.5 million passengers come through Juneau’s cruise port each year, and while the compact, scenic seaside town is a stopover for many, it’s also an excellent destination for a longer stay, what with its vibrant dining and brewing scene, proximity to natural wonders and hiking (there’s over 250 miles of trails and only 42 miles of road in town), and all kinds of interesting historic remains of the booming Gold Rush era. One of those holdovers is the Hellenthal Building smack in the middle of downtown. It opened as a hotel in the summer of 2018 after extensive renovations and it's an affordable, comfortable and convenient lodging option if you plan to visit this scenic Alaskan capital city. THE STORY The building was constructed in 1916 by J.A. Hellenthal, a lawyer for a big mining company. It started out as offices then became a bank. An Art Deco-style theater was housed in an adjacent space. But the theater closed in 1971 after the building fell into disrepair. Christine Hess and Dale Whitney, who took a “left turn” from their legal careers, bought the rundown property in 2016 and after two years of planning and giving the space a complete overhaul, the boutique hotel opened in June 2018 with six airy, contemporary loft spaces, each individually designed and decorated with shrewd minimalism. The renovation, much of which Christine and Dale did themselves, preserves the building's infrastructure. Particularly impressive are the three wood beams, each made from a single Juneau-grown tree, that run across the length of the structure under the roof. They discovered this architectural marvel only after they ripped out the attic. Chris and her 80-year-old mother sanded and stained them themselves. THE QUARTERS Most units sleep six people, but the biggest, one of the lofts, features a queen bed, a pullout queen, and futon queen bed and can accommodate eight. Each of the units has an open floor plan, spacious closets, a washer and dryer, flat-screen televisions, and free wifi. They're all also equipped with a full-size kitchen complete with modern appliances, a roomy fridge, and all the cookware, flatware, and dishes you could hope for, so if you're on a budget, stocking up on food and having a few meals in would be a good idea. Just take note: grocery shopping requires a cab trip, as there are no markets within walking distance. THE NEIGHBORHOOD Three words: location, location, location. The building is smack in the middle of the bustling downtown, which is very compact. Restaurants, bars, galleries, a bookstore, and gift shops--not to mention the ocean--are virtually all right outside. THE FOOD There is not an affiliated eatery within the hotel, but Devil's Club Brewing Company is located next door in an adjoining space formerly occupied by the theater, so it's close enough. The lively brewpub with communal tables serves creative beers and pub grub with a global twist. Chris and Dale created a curated guide of their favorite nearby restaurants and bars with snapshot descriptions of each that they leave in each room alongside with a variety of Alaska-themed books. Consider it their personal recommendations. ALL THE REST The Hellenthal Lofts can be booked through Airbnb or by calling the hotel's office directly. It's self-check-in, though sometimes Chris and Dale will be there to welcome guests. RATES AND DEETS Starting at: $150 Hellenthal Lofts100 Franklin StreetJuneau, AK 99801(907)523-0703 // www.airbnb.com/room/24287288?s=51