4 Things You Don’t Know About NYC Broadway Week

Wicked scene broadwayWicked on Broadway
NYC & Co.

If world-class theater is at the top of your travel to-do list, this could be your favorite time of year.

The singing! The dancing! The eye-popping costumes, sets, and lights! And… the prices.

Sure, catching a Broadway show requires some fiscal planning. But there’s a cool window each year in mid-January when some of the most popular shows become a lot more accessible to those of us on a budget. Here, four things you’ll want to know about this year’s NYC Broadway Week:

1. BROADWAY WEEK IS LONGER THAN ONE WEEK

NYC Broadway Week is the best time of year to save money on show tickets. Now in its 8th year, Broadway Week runs from January 16 through February 4 (yes, the “week” is actually 20 days), and since its inaugural year in 2011 the program has sold more than 1 million tickets and raised more than $70 million. It’s an incredible celebration of one of New York City’s most storied industries, produced by NYC & Co., the city’s official destination marketing organization, in partnership with American Express, the Broadway League, Ticketmaster, Telecharge, and Audience Rewards.

2. YOU CAN BUY 2-FOR-1 TICKETS TO TOP SHOWS

Tickets for 18 Broadway shows are now available with a 2-for-1 deal (buy one, get one free, which is basically half-price), bringing typical Broadway prices back down to earth for visitors and locals alike. Available shows include the acclaimed new production of Once on This Island, Hello Dolly starring Bernadette Peters, John Leguizamo’s Latin History for Morons, and classics such as Aladdin, Beautiful, Wicked, and more. (Availability is subject to change as tickets get snapped up, of course.)

3. YOU COULD WIN A FREE PAIR OF TICKETS

NYC Broadway Sweeps will give away a free pair of Broadway tickets to one of 14 selected Broadway performances, Sponsored by the Shubert Organization, the sweepstakes has two drawings, on January 22 and 29.

4. ENJOY SAVINGS ON RESTAURANTS AND NYC MUST-SEES TOO

During the week of January 29 to February 4, Budget Travelers can revel in the confluence of NYC Broadway Week, NYC Restaurant Week, and NYC Must-See Week. For lovers of great theater, cutting-edge cuisine, and jaw-dropping cultural institutions, mid-winter in New York may very well replace April in Paris.

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